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Viva Entertainment Group (OTC: OTTV) announced a partnership with Urban Celebrity Boxing to showcase all their events on the Fight Night Channel 8 through VivaLive TV. The first major event is set for June 26, 2021, featuring Puerto Rico vs. Mexico influencers in Orlando, Florida. This collaboration aims to capitalize on the growing trend of influencer-driven entertainment, generating revenue through pay-per-view subscriptions at $9.99. CEO Johnny Falcones emphasized that the urban entertainment sector is pivotal for future growth in the streaming business.
Viva Entertainment Group, Inc. (OTC: OTTV) has achieved over a million downloads for its Vivalivetv app, prompting a new marketing campaign effective until June 30, 2021. The campaign includes advertising on Times Square billboards, Google, and YouTube. CEO Johnny Falcones highlighted the milestone and plans to file an 8K statement detailing strategies for monetization, including server upgrades, a new app for Samsung TVs, and expanding content offerings. The company is set to launch various events and partnerships aimed at enhancing viewer engagement and advertising revenue.