OUTFRONT Launches Inaugural Advertising & Experiential Program at Historic Los Angeles Union Station

OUTFRONT Media (NYSE: OUT) launched its first advertising and experiential program at historic Los Angeles Union Station, the hub’s first formal ad program in 87 years.

Rhea-AI Summary

OUTFRONT Media (NYSE: OUT) launched its first advertising and experiential program at historic Los Angeles Union Station, the hub’s first formal ad program in 87 years. The initiative adds high-impact interior, exterior and full-station domination formats, supported by large-format digital networks across a site with 14.8 million annual passenger movements.

Union Station is designated an official Los Angeles World Cup 26 Fan Zone and will stream FIFA World Cup 2026™ matches on its digital displays. The Los Angeles Sports & Entertainment Commission is the first advertiser, rolling out a bold welcoming campaign ahead of matches in Los Angeles from June 11 to July 19, 2026.

Argus May 21 session

+1.46% close to close Open Argus

Details

News Market Reaction – OUT

On May 21, the day this news came out, OUT closed 1.46% above the previous close.

Data tracked by StockTitan Argus for the May 21 session.

Key Figures

Annual passenger movements: 14.8 million World Cup 2026 dates: June 11–July 19, 2026 Union Station age: 87 years +1 more

Annual passenger movements

14.8 million

Los Angeles Union Station FY25 passenger activity across modes

World Cup 2026 dates

June 11–July 19, 2026

FIFA World Cup 2026 in Los Angeles

Union Station age

87 years

First advertising program in station’s 87-year history

FY25 ridership reference

FY25

Passenger activity totals source year for Union Station data

Historical Context

5 past events · Latest: May 15

5 events

1. May 15

   Conference participation

   24h Move

   -3.9%

   CEO scheduled to present at J.P. Morgan TMT conference with webcast access.

2. May 07

   Earnings release

   24h Move

   +3.3%

   Reported Q1 2026 results with revenue, income, and liquidity metrics plus dividend.

3. May 07

   Dividend declaration

   24h Move

   +3.3%

   Announced $0.30 quarterly cash dividend with June 30, 2026 payment date.

4. May 05

   Brand partnership

   24h Move

   +0.3%

   Launched mental health awareness campaign across NYC transit formats with creators.

5. Apr 23

   Earnings date notice

   24h Move

   -0.6%

   Announced Q1 2026 release and conference call timing with dial-in details.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

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Landmark Transportation Icon Becomes Newest Crown Jewel In OUTFRONT's IRL Media Portfolio

First Campaign with LASEC Celebrates FIFA World Cup 2026™

NEW YORK, May 21, 2026 /PRNewswire/ -- OUTFRONT Media (NYSE: OUT), one of the largest and most-trusted IRL media companies in the U.S., today announced the launch of its inaugural advertising and experiential program at Los Angeles Union Station, one of the city's most recognizable destinations. This milestone marks the first time the landmark transportation hub has introduced a formal advertising program, with OUTFRONT selected to bring the vision to life - transforming the space into an immersive IRL media environment where extended dwell time and constant movement provide a rare combination of presence, context, and attention, delivering meaningful brand connections.

Los Angeles Union Station has 14.8 million annual passenger activity/movements across Metrolink, Metro Rail, Amtrak, buses, and regional transit services, making it a premier addition to OUTFRONT's national transit portfolio. The new offering introduces high-impact interior, exterior, and full-station domination opportunities, enabling brands to engage audiences at scale. As part of this, large format digital networks will roll out throughout the traveler journey, offering flexibility and dynamic storytelling across key touchpoints within the station.

Union Station has also been designated an official Los Angeles World Cup 26 Fan Zone during FIFA World Cup 2026™ and will stream matches live across its digital displays, creating a high-energy environment where brands can show up alongside one of the world's most anticipated global events.

"Union Station is a cultural and architectural centerpiece of Los Angeles," said Michael Wells, SVP, Asset Development & Brand Integration, OUTFRONT. "We're honored to launch its first IRL advertising and experiential program- creating a space where brands can build trust, capture attention, and connect with millions in authentic, real-world moments that resonate far beyond the station."

"The FIFA World Cup 2026 represents a once-in-a-generation opportunity for Los Angeles to welcome the world, and Union Station will serve as one of the region's most visible and important gateways for fans traveling throughout the region," said Kathryn Schloessman, President & CEO of the Los Angeles Sports & Entertainment Commission and CEO, Los Angeles World Cup 2026 Host Committee. "From Union Station to neighborhoods across the region, the welcome decor and branding will help create an exciting atmosphere that reflects the energy, diversity, and global spirit of Los Angeles."

"We are thrilled to introduce OUTFRONT's out-of-home media and sponsorship opportunities to this historic Los Angeles landmark for the first time in its 87-year history," said Jefferson Brown, Vice President & General Manager of Los Angeles Union Station. "We believe media and advertising help iconic destinations stay relevant, strengthen consumer connectivity, and engage new generations of passengers, making FIFA World Cup 2026 the perfect moment to launch this new chapter for Union Station."

The Los Angeles Sports & Entertainment Commission (LASEC), who serves as the lead for the Los Angeles World Cup 2026 Host Committee, is the first advertiser to debut at the station, bringing a bold and colorful campaign celebrating FIFA World Cup 2026™, which will take place in Los Angeles from June 11 through July 19, 2026. The campaign has now begun to roll out, transforming high–impact placements throughout Union Station into a vibrant welcome for residents and visitors alike as the region prepares to host the wildly popular sporting event.

CLICK FOR IMAGES

(Source: Union Station transit agency ridership data, FY25 passenger activity totals).

Website references and third-party hyperlinks included in this press release have been provided as a convenience, and the information contained on such websites and hyperlinks is not incorporated by reference into this press release.

About OUTFRONT Media Inc.
OUTFRONT is one of the largest and most trusted out-of-home media companies in the U.S., helping brands connect with audiences in the moments and environments that matter most. As OUTFRONT evolves, it's defining a new era of in-real-life (IRL) marketing, turning public spaces into platforms for creativity, connection, and cultural relevance. With a nationwide footprint across billboards, digital displays, transit systems, and other out-of-home formats, OUTFRONT turns creative into powerful real-world experiences. Its in-house agency, OUTFRONT STUDIOS, and award-winning innovation team, XLabs, deliver standout storytelling, supported by advanced technology and data tools that can drive measurable impact.

About Los Angeles Union Station Since its opening in 1939, Los Angeles Union Station has long been considered one of LA's architectural gems and a vital portal to the promise of the California Dream. The station was designed with an innovative blend of Spanish Colonial, Mission Revival and Art Deco architecture now commonly referred to as Mission Moderne. The bustling 52-acre transportation hub sits in the heart of Downtown Los Angeles offering essential connections to destinations throughout Southern California. An iconic landmark, the station serves as a vibrant symbol of Downtown connecting the historic fabric of the past to the present through arts, culture, transit and community. Conceived on a grand scale, Los Angeles Union Station is the largest railroad passenger terminal in the Western United States and is often regarded as "the last of the great train stations." For more information, visit unionstationla.com or follow @unionstationla on social media.

OUTFRONT Media Contacts:

Matt Biscuiti 
The Lippin Group
212-986-7080
outfront@lippingroup.com 

Courtney Richards
OUTFRONT Media
646-876-9404
courtney.richards@OUTFRONT.com 

Stephan Bisson
OUTFRONT Media
212-297-6573
stephan.bisson@outfront.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/outfront-launches-inaugural-advertising--experiential-program-at-historic-los-angeles-union-station-302779224.html

SOURCE OUTFRONT Media Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did OUTFRONT Media (NYSE: OUT) announce about Los Angeles Union Station in May 2026?

OUTFRONT Media announced the launch of the first formal advertising and experiential program at Los Angeles Union Station. According to the company, the program introduces interior, exterior and full-station domination ad formats supported by large-format digital networks across the transit hub.

How many passengers does Los Angeles Union Station reach in OUTFRONT’s new OUT (NYSE: OUT) program?

The new OUTFRONT program at Los Angeles Union Station reaches 14.8 million annual passenger movements. According to the company, this audience spans Metrolink, Metro Rail, Amtrak, buses and regional transit, making the location a premier addition to its national transit media portfolio.

How is OUTFRONT’s Los Angeles Union Station program linked to FIFA World Cup 2026™ for OUT (NYSE: OUT) investors?

Union Station has been designated an official Los Angeles World Cup 26 Fan Zone, streaming FIFA matches on digital displays. According to the company, this creates a high-energy environment where brands can appear alongside one of the world’s most anticipated global sporting events.

Who is the first advertiser in OUTFRONT’s new Los Angeles Union Station offering for OUT (NYSE: OUT)?

The Los Angeles Sports & Entertainment Commission is the first advertiser at Los Angeles Union Station. According to the company, LASEC’s bold and colorful campaign celebrates FIFA World Cup 2026™, transforming high-impact placements into a vibrant welcome for residents and visitors.

What advertising formats are available in OUTFRONT’s Los Angeles Union Station program for OUT (NYSE: OUT) clients?

The program offers high-impact interior, exterior and full-station domination opportunities across the station. According to the company, large-format digital networks will roll out along the traveler journey, enabling flexible, dynamic storytelling at key touchpoints to engage audiences at scale.

When will FIFA World Cup 2026™ matches related to OUTFRONT’s Union Station program take place in Los Angeles?

FIFA World Cup 2026™ matches in Los Angeles linked to the Union Station fan zone run June 11 to July 19, 2026. According to the company, LASEC’s campaign is rolling out now as the region prepares to host the event.