OUTFRONT Media Acquires Out Of Home Assets In Grand Rapids
OUTFRONT Media has acquired 29 digital and 87 static advertising faces from Grand Rapids Outdoor, enhancing its presence in Grand Rapids and Detroit.
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Rhea-AI Summary
OUTFRONT Media has acquired 29 digital and 87 static advertising faces from Grand Rapids Outdoor, enhancing its presence in Grand Rapids and Detroit. This acquisition, primarily in the fast-growing Grand Rapids area, boosts OUTFRONT's portfolio, providing advertisers with improved access to a burgeoning consumer base. CEO Jeremy Male highlighted the strategic importance of this move, stating it complements OUTFRONT's coverage in Michigan's second-largest market. The addition of these digital displays will offer unprecedented exposure for clients targeting this dynamic region.
Positive
- Acquisition of 29 digital and 87 static faces enhances market presence in Grand Rapids and Detroit.
- Outcomes expected to provide improved access to a growing consumer audience.
- Strengthens OUTFRONT's portfolio in Michigan's second largest market.
Negative
- None.
Details
News Market Reaction – OUT
The recorded move for OUT in the trading session of this news was -1.36%.
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AI-generated analysis. How Rhea-AI works. Not financial advice.
NEW YORK, Dec. 16, 2021 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE:OUT) announced it has acquired 29 Digital and 87 Static faces from Grand Rapids Outdoor,
Grand Rapids is among the fastest growing metropolitan areas in Michigan, with a thriving downtown and flourishing suburbs. OUTFRONT's inventory provides unprecedented coverage to the west side of the state. The premium digital assets and traditional static billboards add to the existing plant, providing unparalleled exposure for clients in this booming city.
"This acquisition adds to our presence in Grand Rapids, complementing and extending our coverage across Michigan's second largest market," said Jeremy Male, CEO of OUTFRONT. "We are excited to have the ability to offer our clients more access to the growing audience in Grand Rapids – especially with a multitude of digital displays in high profile areas."
About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.
Contact: | |
Investors: | Media: |
Stephan Bisson | Courtney Richards |
Vice President, Investor Relations | Senior PR & Events Specialist |
(212) 297-6573 | (646) 876-9404 |
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SOURCE OUTFRONT Media Inc.
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