OUTFRONT Media Names Industry Veteran Nick Brien Interim CEO to Guide the Company's Next Chapter of Strategic Growth and Innovation
Rhea-AI Summary
OUTFRONT Media (NYSE: OUT) has appointed Nick Brien as Interim Chief Executive Officer, effective February 10, 2025. Brien, who currently serves on the company's Board of Directors, brings extensive industry experience from leadership roles at major advertising companies including Publicis, Dentsu, McCann Worldgroup, and IPG Mediabrands.
The appointment follows the retirement of Jeremy Male, who previously led the transformation of CBS Outdoor Americas into OUTFRONT Media and its successful IPO. Michael Dominguez has been named Chairman of the Board as of February 10, 2025.
As Interim CEO, Brien will work with the executive team while being considered alongside other candidates for the permanent role. CFO Matthew Siegel will take on expanded operational responsibilities during this transition. Brien aims to focus on enhancing out-of-home advertising's effectiveness, accelerating technological evolution, and building on the company's foundation of creativity and innovation.
Positive
- Appointment of experienced industry veteran with extensive leadership background in major advertising companies
- Continuity in leadership with Brien's existing board experience and knowledge of company operations
- CFO taking expanded operational responsibilities to strengthen leadership during transition
Negative
- Uncertainty during leadership transition with interim CEO appointment
- Potential disruption as company undergoes global search for permanent CEO
"Nick brings a perfect balance of marketing strategy, business acumen, and expertise in ad tech and digital innovation, making him the ideal leader for OUTFRONT during this important transition. When the Board initiated the search for new leadership, Nick stepped forward with a bold vision for the company. It was clear he could immediately step in as Interim CEO to spearhead an ambitious set of initiatives, driving continued momentum and progress in the company's transformation and growth," said Michael Dominguez, who was named Chairman of the Board as of February 10, 2025.
A seasoned Chief Executive Officer, Brien has held senior leadership positions at some of the world's most influential organizations, including advertising industry powerhouses Publicis, Dentsu, McCann Worldgroup, and IPG Mediabrands. He also comes to OUTFRONT with deep experience in ad technology from his time as CEO at Amobee. He successfully led these companies through periods of rapid expansion and change, redefining their influence on the global media landscape.
"The out-of-home medium is bold, impactful, and is quickly evolving into a significant digital channel. Our unmissable creative canvases spark conversations and enable advertisers to engage consumers in ways that drive superior campaign performance while building brand loyalty," said Mr. Brien. "By operating as a tech-enabled, data-driven, and ideas-led company, we have the opportunity to elevate OUTFRONT's strategic importance for brands and partners while unlocking new avenues for growth."
This leadership transition follows the previously announced retirement of Jeremy Male, who leaves behind a lasting legacy at OUTFRONT Media. Most notably, Male oversaw the transformation of CBS Outdoor Americas into OUTFRONT Media and led the company through a successful initial public offering. Under his leadership, OUTFRONT Media established itself as a leader in the out-of-home advertising industry, resulting in significant growth throughout his tenure.
As Interim CEO, Brien joins an industry-leading team renowned for their exceptional sales expertise, innovative design teams, and client-focused consultative approach. With his established relationships across the executive management team, Brien will work closely with leaders to ensure a seamless transition while the Board considers him alongside other candidates for the permanent role as part of a global search. To further strengthen the company's leadership during this pivotal period, Chief Financial Officer, Matthew Siegel, will take on expanded operational responsibilities.
Under Brien's leadership, the company is focused on amplifying the power of out-of-home to drive brand awareness and measurable performance, accelerating its technological evolution, and building on its strong foundation of creativity and innovation—all while continuing to deliver exceptional value to agencies, brands, key stakeholders, and stockholders.
About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location, and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in
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SOURCE OUTFRONT Media Inc.