Proficient Auto Logistics Appoints Rohit Lal to Board of Directors

Rhea-AI Summary

Proficient Auto Logistics (NASDAQ: PAL) appointed Rohit Lal to its Board of Directors effective Feb. 26, 2026. Mr. Lal is Executive Vice President of IT Strategy at Saia (NASDAQ: SAIA) and has prior roles at The Coca-Cola Company, CONA Services, AceTrack and QAD.

His background emphasizes enterprise technology strategy, SAP implementations and digital transformation, which the company expects will support its long-term strategy and scalable growth initiatives.

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JACKSONVILLE, Fla., Feb. 26, 2026 (GLOBE NEWSWIRE) -- Proficient Auto Logistics, Inc. (NASDAQ: PAL) today announced that the Board of Directors (the “Board”) of Proficient Auto Logistics, Inc. (the “Company”) appointed Rohit Lal (“Mr. Lal”) to serve as a member of the Board. Mr. Lal currently serves as the Executive Vice President of IT Strategy for Saia, Inc (NASDAQ: SAIA) (“Saia”), where he leads IT teams to develop and deliver enterprise-wide solutions from applications to analytics.

“Rohit brings significant experience in enterprise technology strategy and digital transformation,” said Rick O’Dell, Proficient’s Chief Executive Officer. “His expertise will enhance our Board as we continue advancing our long-term strategy and investing in scalable growth.”

Prior to Saia, Mr. Lal held the role of Director of Enterprise Architecture for CONA Services, an IT shared services company co-owned by The Coca-Cola Company and the 12th largest Coca-Cola Bottlers in North America. He joined The Coca-Cola Company in 2008 and served in a variety of roles during his tenure, with ranging responsibilities including implementing end-to-end SAP-centric sales, manufacturing, warehousing and route planning solutions. Before joining The Coca-Cola Company, Mr. Lal led various business development initiatives and ERP value realization engagements at mid-market and global companies across multiple industries as CEO and Founder of AceTrack, Inc. and in various sales and consulting roles at QAD. Mr. Lal earned a Bachelor of Science in Chemical Engineering from the Indian Institute of Technology.

About Proficient Auto Logistics
We are a leading specialized freight company focused on providing auto transportation and logistics services. Through the combination of seven industry-leading operating companies since our IPO in May 2024, we operate one of the largest auto transportation fleets in North America. We offer a broad range of auto transportation and logistics services, primarily focused on transporting finished vehicles from automotive production facilities, marine ports of entry, and regional rail yards to auto dealerships around the country.

Contacts

Investor Relations:
Brad Wright
Chief Financial Officer and Secretary
Phone: 904-506-4317
email: Investor.relations@proautologistics.com

FAQ

Who is Rohit Lal and why did Proficient Auto Logistics (PAL) appoint him on Feb. 26, 2026?

Rohit Lal is an enterprise IT strategy executive with SAP and digital transformation experience. According to the company, his background at Saia and Coca-Cola adds technology leadership expected to support PAL's long-term strategy and scalable growth initiatives.

What experience does Rohit Lal bring to Proficient Auto Logistics' (PAL) board from Saia and Coca-Cola?

Mr. Lal brings enterprise-wide IT solutions, analytics and SAP-centric implementation experience. According to the company, his roles at Saia and prior Coca-Cola positions included sales, manufacturing, warehousing and route planning technology leadership.

Will Rohit Lal's appointment to Proficient Auto Logistics (PAL) change the company's strategic focus?

The appointment is intended to strengthen technology and digital transformation capabilities on the board. According to the company, Mr. Lal's expertise is expected to enhance efforts toward scalable growth and enterprise technology strategy.

Does Rohit Lal hold any prior founder or leadership roles relevant to Proficient Auto Logistics (PAL)?

Yes. Mr. Lal founded and led AceTrack, offering ERP value realization and business development experience. According to the company, his founder experience complements his corporate IT strategy background for board-level guidance.

How might Rohit Lal's SAP and ERP experience impact Proficient Auto Logistics (PAL) operations?

His SAP and ERP implementation background may inform operational technology decisions and process integration. According to the company, Mr. Lal's experience with end-to-end solutions could support PAL's investments in scalable, enterprise systems.