MY GYM CELEBRATES 25 YEARS OF NICKELODEON'S BELOVED EXPLORER DORA WITH EXCLUSIVE GLOBAL GYM TAKEOVER THIS JULY
Paramount (NYSE:PARA) announced a global partnership between Nickelodeon and My Gym Children's Fitness Centers to celebrate Dora's 25th anniversary this July.
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Paramount (NYSE:PARA) announced a global partnership between Nickelodeon and My Gym Children's Fitness Centers to celebrate Dora's 25th anniversary this July. The month-long activation, "The Great Dora Fiesta," will transform My Gym locations across the US, Canada, UK, and Australia with themed activities, games, and wall art featuring Dora and her friends.
The celebration includes the release of a 25th Anniversary Tribute Album, a new live-action movie "Dora and the Search for Sol Dorado," new seasons of the DORA animated series, and a special "Dora & Diego: Rainforest Rescues." All content will be available on Paramount+ and Nickelodeon.
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Month-long global activation brings music, movement, and fantastical adventures from Dora and her rainforest friends to families at My Gym locations worldwide
From July 1–31, 2025, the Dora activation will bring fan-favorite characters like Dora, Boots, and Diego, to life through themed games, dances, curriculum integrations, wall art, and coloring activities. Participating families will also receive a link to stream The Great Dora Fiesta (25th Anniversary Tribute Album), a music collection showcasing popular classics from the series and original songs that embrace Dora's spirit--offering a full-circle experience that blends imaginative play with home listening.
"We absolutely love Dora at My Gym," said Cameron Bunce, EVP of Strategic Partnerships at My Gym Enterprises. "This franchise has always been about adventure, exploration, education, and fun—exactly what My Gym stands for. The new Dora content gives us the perfect opportunity to engage our families with exciting in-gym activities while introducing them to the next generation of Dora stories. We know our members are going to love every minute of it."
Launching alongside the My Gym activation, "The Great Dora Fiesta" will also feature: an original feature-length live-action movie, Dora and the Search for Sol Dorado; new seasons of the brand-new animated series DORA; the return of cousin Diego in the hour-long special Dora & Diego: Rainforest Rescues; and additional experiences for kids and families, spanning consumer products, prosocial initiatives and on-the-ground marketing activations. Dora content is available on Paramount+ and Nickelodeon.
About My Gym
My Gym is the global leader in early childhood development and fitness centers, offering structured, age-appropriate classes that combine movement, music, learning, and fun. With more than 600 locations worldwide, My Gym creates nurturing environments where children ages 6 weeks to 10 years build strength, confidence, and lifelong friendships through imaginative physical play. Learn more at www.mygym.com.
About Nickelodeon
Nickelodeon, now in its 46th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in
CONTACT: Cameron Bunce, cbunce@mygym.com
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SOURCE My Gym Enterprises
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