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NICKELODEON TO DEBUT BRAND-NEW PAW PATROL® AND DORA ELEMENTS AT THE 98th MACY'S THANKSGIVING DAY PARADE®

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Nickelodeon is set to debut two brand-new elements at the 98th Macy's Thanksgiving Day Parade® on November 28, 2024. The additions include a balloon featuring Marshall, the firefighter dalmatian from PAW Patrol, and DORA's Fantastical Rainforest, a float and balloon hybrid showcasing Dora and her friends. These new entries join Nickelodeon's existing parade participants: the SpongeBob SquarePants balloon and the Teenage Mutant Ninja Turtles float.

The SpongeBob balloon will be accompanied by a new electric-powered 'Garriage' drawn by Gary the snail, celebrating the show's 25th anniversary. The Ninja Turtles float is inspired by the new series 'Tales of the Teenage Mutant Ninja Turtles' on Paramount+. The parade will air on NBC and stream on Peacock on Thanksgiving Day.

Nickelodeon è pronta a debuttare due nuovi elementi al 98° Macy's Thanksgiving Day Parade® il 28 novembre 2024. Le novità includono un pallone con Marshall, il dalmata pompiere di PAW Patrol, e la Foresta Incantata di DORA, un ibrido tra un carro e un pallone che mostra Dora e i suoi amici. Queste nuove aggiunte si uniscono ai partecipanti esistenti della parata di Nickelodeon: il pallone di SpongeBob SquarePants e il carro dei Teenage Mutant Ninja Turtles.

Il pallone di SpongeBob sarà accompagnato da un nuovo 'Garriage' elettrico trainato da Gary la lumaca, in occasione del 25° anniversario dello show. Il carro delle Ninja Turtles è ispirato alla nuova serie 'Tales of the Teenage Mutant Ninja Turtles' su Paramount+. La parata andrà in onda su NBC e sarà disponibile in streaming su Peacock il giorno del Ringraziamento.

Nickelodeon está lista para debutar dos nuevos elementos en el 98° Macy's Thanksgiving Day Parade® el 28 de noviembre de 2024. Las adiciones incluyen un globo con Marshall, el dálmata bombero de PAW Patrol, y la Selva Fantástica de DORA, un híbrido de carro y globo que muestra a Dora y sus amigos. Estas nuevas incorporaciones se suman a los participantes existentes de la parada de Nickelodeon: el globo de SpongeBob SquarePants y el carro de las Tortugas Ninja Adolescentes.

El globo de SpongeBob irá acompañado de un nuevo 'Garriage' eléctrico tirado por Gary la caracol, celebrando el 25° aniversario del programa. El carro de las Tortugas Ninja está inspirado en la nueva serie 'Tales of the Teenage Mutant Ninja Turtles' en Paramount+. La parada se transmitirá por NBC y se podrá ver en Peacock el día de Acción de Gracias.

니켈로디언은 2024년 11월 28일에 열리는 제98회 메이시 추수감사절 퍼레이드에서 두 가지 새로운 요소를 선보일 예정입니다. 새롭게 추가되는 것에는 PAW Patrol의 소방관 달마시안인 마샬이 그려진 풍선과 도라와 그녀의 친구들을 소개하는 도라의 환상적인 열대우림이라는 플로트와 풍선 하이브리드가 포함됩니다. 이 새로운 항목들은 니켈로디언의 기존 퍼레이드 참여자인 스폰지밥 스퀘어팬츠 풍선닌자 거북이 플로트에 추가됩니다.

스폰지밥 풍선은 25주년 기념으로 게리 달팽이가 끄는 새로운 전기 '가리지'와 함께합니다. 닌자 거북이 플로트는 Paramount+에서 방영되는 새로운 시리즈 '청소년 닌자 거북이의 이야기'에서 영감을 받았습니다. 퍼레이드는 추수감사절 날 NBC에서 방송되며 Peacock에서 스트리밍됩니다.

Nickelodeon s'apprête à faire ses débuts avec deux nouveaux éléments lors de la 98e édition du Macy's Thanksgiving Day Parade® le 28 novembre 2024. Les ajouts incluent un ballon représentant Marshall, le dalmatien pompier de PAW Patrol, et la Forêt Fantastique de DORA, un hybride entre un float et un ballon qui met en avant Dora et ses amis. Ces nouvelles entrées rejoignent les participants existants de Nickelodeon dans la parade : le ballon de SpongeBob SquarePants et le float des Tortues Ninja Adolescentes.

Le ballon de SpongeBob sera accompagné d'un nouveau 'Garriage' électrique tiré par Gary l'escargot, célébrant le 25e anniversaire de l'émission. Le float des Tortues Ninja est inspiré de la nouvelle série 'Tales of the Teenage Mutant Ninja Turtles' sur Paramount+. La parade sera diffusée sur NBC et en streaming sur Peacock le jour de Thanksgiving.

Nickelodeon wird am 28. November 2024 im 98. Macy's Thanksgiving Day Parade® zwei brandneue Elemente präsentieren. Zu den Ergänzungen gehört ein Luftballon mit Marshall, dem Feuerwehr-Dalmatiner aus PAW Patrol, sowie DORAs Fantastischer Regenwald, ein Hybrid aus Float und Ballon, der Dora und ihre Freunde zeigt. Diese neuen Einträge gesellen sich zu den bestehenden Parade-Teilnehmern von Nickelodeon: dem SpongeBob Schwammkopf-Luftballon und dem Teenage Mutant Ninja Turtles-Float.

Der SpongeBob-Ballon wird von einem neuen elektrisch betriebenen 'Garriage' begleitet, das von Gary der Schnecke gezogen wird, um das 25-jährige Jubiläum der Show zu feiern. Der Ninja-Turtles-Float ist inspiriert von der neuen Serie 'Tales of the Teenage Mutant Ninja Turtles' auf Paramount+. Die Parade wird am Thanksgiving-Tag auf NBC ausgestrahlt und auf Peacock gestreamt.

Positive
  • Introduction of new PAW Patrol and Dora elements to the Macy's Thanksgiving Day Parade, potentially increasing brand visibility for Paramount (PARA)
  • Celebration of SpongeBob SquarePants' 25th anniversary with a special 'Garriage' feature, highlighting the longevity of Nickelodeon's popular franchise
  • Cross-promotion of Paramount+ original series through the Teenage Mutant Ninja Turtles float
Negative
  • None.

PAW Patrol's Marshall and Latina Explorer Dora Join Returning SpongeBob SquarePants Balloon and Teenage Mutant Ninja Turtles Float in This Year's Parade

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NEW YORK, Sept. 10, 2024 /PRNewswire/ -- Nickelodeon will kick off the holiday season in high-flying style with two brand-new elements at the 98th Macy's Thanksgiving Day Parade® on Thursday, Nov. 28. The new Parade entries will showcase popular characters from Nickelodeon's hit animated series PAW Patrol, produced by Spin Master Entertainment, and new Paramount+ original series, DORA.

Marshall, the heroic firefighter dalmatian pup from PAW Patrol, takes to the streets and will join this year's Parade and soar above the New York City skyline Thanksgiving morning. This lovable pup is sure to save the day and delight live spectators and viewers across the country.

Alongside Marshall, Dora, the first Latina character to ever appear in the Parade, and her friends, including Boots, Map and Backpack, will bring the wonders and fun of the rainforest to the streets of New York with DORA's Fantastical Rainforest, a vibrant, eye-catching float and balloon hybrid element.

"We're so excited to bring two of the most iconic preschool franchises, PAW Patrol and DORA, to one of the most legendary family events of the year--the Macy's Thanksgiving Day Parade," said Jamie Drew, Executive Vice President, Consumer Products & Experiences, Paramount. "The brand-new Marshall balloon and DORA float, along with Nickelodeon's parade mainstays SpongeBob SquarePants and Teenage Mutant Ninja Turtles, will come to life on the streets of New York City, spreading holiday cheer and captivating fans of all ages."

"The Macy's Thanksgiving Day Parade is thrilled to welcome Marshall from PAW Patrol for his first appearance along with the return of Dora and all her friends," said Jordan Dabby, producer of Macy's Thanksgiving Day Parade. "We know fans across the country and in New York City will love seeing these beloved characters join SpongeBob SquarePants and the Teenage Mutant Ninja Turtles for an exciting and memorable Thanksgiving morning."

Marshall, and Dora and her friends, are the latest character additions to Nickelodeon's lineup of globally beloved franchises, joining the SpongeBob SquarePants balloon and the Teenage Mutant Ninja Turtles float in this year's nationally televised Parade.

In celebration of the 25th milestone anniversary of the animated series this year, the SpongeBob SquarePants balloon will be accompanied by a brand-new "Garriage"—an electric-powered yellow carriage drawn by Gary, SpongeBob's pet snail. Additionally, the fan-favorite pizza-loving Teenage Mutant Ninja Turtles will emerge once again from the sewers onto the streets of the Big Apple with a vibrant multilevel float inspired by the new series Tales of the Teenage Mutant Ninja Turtles, streaming now on Paramount+.

The 98th Macy's Thanksgiving Day Parade will air Thursday, Nov. 28 in the U.S. on NBC and stream on Peacock. Check local listings for details. For more information, visit macys.com/parade. To follow and participate in the excitement, check out @macys on various social platforms and follow #MacysParade.

About Macy's Thanksgiving Day Parade
The Macy's Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. Since 1924, the Macy's Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade features Macy's signature giant character balloons, fabulous floats, incredible marching bands, celebrities, clowns, dance and performance groups, and the one and only Santa Claus, spreading holiday cheer. For more information on the Macy's Parade, please visit www.macys.com/parade.    

About Nickelodeon
Nickelodeon, now in its 45th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon is a part of Paramount's (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment brands.

 

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SOURCE Nickelodeon

FAQ

What new elements is Nickelodeon introducing to the 2024 Macy's Thanksgiving Day Parade?

Nickelodeon is introducing a balloon featuring Marshall from PAW Patrol and DORA's Fantastical Rainforest, a float and balloon hybrid showcasing Dora and her friends.

When will the 98th Macy's Thanksgiving Day Parade featuring Nickelodeon characters air?

The 98th Macy's Thanksgiving Day Parade will air on Thursday, November 28, 2024, on NBC and stream on Peacock.

How is Nickelodeon celebrating SpongeBob SquarePants' 25th anniversary in the 2024 Macy's Parade?

The SpongeBob SquarePants balloon will be accompanied by a new electric-powered 'Garriage' drawn by Gary the snail to celebrate the show's 25th anniversary.

Which Nickelodeon characters are returning to the Macy's Thanksgiving Day Parade in 2024?

Returning Nickelodeon characters include the SpongeBob SquarePants balloon and the Teenage Mutant Ninja Turtles float.

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