NICKELODEON TO DEBUT BRAND-NEW PAW PATROL® AND DORA ELEMENTS AT THE 98th MACY'S THANKSGIVING DAY PARADE®

Rhea-AI Summary

Nickelodeon is set to debut two brand-new elements at the 98th Macy's Thanksgiving Day Parade® on November 28, 2024. The additions include a balloon featuring Marshall, the firefighter dalmatian from PAW Patrol, and DORA's Fantastical Rainforest, a float and balloon hybrid showcasing Dora and her friends. These new entries join Nickelodeon's existing parade participants: the SpongeBob SquarePants balloon and the Teenage Mutant Ninja Turtles float.

The SpongeBob balloon will be accompanied by a new electric-powered 'Garriage' drawn by Gary the snail, celebrating the show's 25th anniversary. The Ninja Turtles float is inspired by the new series 'Tales of the Teenage Mutant Ninja Turtles' on Paramount+. The parade will air on NBC and stream on Peacock on Thanksgiving Day.

Positive

• Introduction of new PAW Patrol and Dora elements to the Macy's Thanksgiving Day Parade, potentially increasing brand visibility for Paramount (PARA)
• Celebration of SpongeBob SquarePants' 25th anniversary with a special 'Garriage' feature, highlighting the longevity of Nickelodeon's popular franchise
• Cross-promotion of Paramount+ original series through the Teenage Mutant Ninja Turtles float

Negative

• None.

PAW Patrol's Marshall and Latina Explorer Dora Join Returning SpongeBob SquarePants Balloon and Teenage Mutant Ninja Turtles Float in This Year's Parade

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NEW YORK, Sept. 10, 2024 /PRNewswire/ -- Nickelodeon will kick off the holiday season in high-flying style with two brand-new elements at the 98^th Macy's Thanksgiving Day Parade^® on Thursday, Nov. 28. The new Parade entries will showcase popular characters from Nickelodeon's hit animated series PAW Patrol, produced by Spin Master Entertainment, and new Paramount+ original series, DORA.

Marshall, the heroic firefighter dalmatian pup from PAW Patrol, takes to the streets and will join this year's Parade and soar above the New York City skyline Thanksgiving morning. This lovable pup is sure to save the day and delight live spectators and viewers across the country.

Alongside Marshall, Dora, the first Latina character to ever appear in the Parade, and her friends, including Boots, Map and Backpack, will bring the wonders and fun of the rainforest to the streets of New York with DORA's Fantastical Rainforest, a vibrant, eye-catching float and balloon hybrid element.

"We're so excited to bring two of the most iconic preschool franchises, PAW Patrol and DORA, to one of the most legendary family events of the year--the Macy's Thanksgiving Day Parade," said Jamie Drew, Executive Vice President, Consumer Products & Experiences, Paramount. "The brand-new Marshall balloon and DORA float, along with Nickelodeon's parade mainstays SpongeBob SquarePants and Teenage Mutant Ninja Turtles, will come to life on the streets of New York City, spreading holiday cheer and captivating fans of all ages."

"The Macy's Thanksgiving Day Parade is thrilled to welcome Marshall from PAW Patrol for his first appearance along with the return of Dora and all her friends," said Jordan Dabby, producer of Macy's Thanksgiving Day Parade. "We know fans across the country and in New York City will love seeing these beloved characters join SpongeBob SquarePants and the Teenage Mutant Ninja Turtles for an exciting and memorable Thanksgiving morning."

Marshall, and Dora and her friends, are the latest character additions to Nickelodeon's lineup of globally beloved franchises, joining the SpongeBob SquarePants balloon and the Teenage Mutant Ninja Turtles float in this year's nationally televised Parade.

In celebration of the 25^th milestone anniversary of the animated series this year, the SpongeBob SquarePants balloon will be accompanied by a brand-new "Garriage"—an electric-powered yellow carriage drawn by Gary, SpongeBob's pet snail. Additionally, the fan-favorite pizza-loving Teenage Mutant Ninja Turtles will emerge once again from the sewers onto the streets of the Big Apple with a vibrant multilevel float inspired by the new series Tales of the Teenage Mutant Ninja Turtles, streaming now on Paramount+.

The 98th Macy's Thanksgiving Day Parade will air Thursday, Nov. 28 in the U.S. on NBC and stream on Peacock. Check local listings for details. For more information, visit macys.com/parade. To follow and participate in the excitement, check out @macys on various social platforms and follow #MacysParade.

About Macy's Thanksgiving Day Parade 
The Macy's Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. Since 1924, the Macy's Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade features Macy's signature giant character balloons, fabulous floats, incredible marching bands, celebrities, clowns, dance and performance groups, and the one and only Santa Claus, spreading holiday cheer. For more information on the Macy's Parade, please visit www.macys.com/parade.    

About Nickelodeon
Nickelodeon, now in its 45^th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon is a part of Paramount's (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment brands.

 

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SOURCE Nickelodeon

FAQ

What new elements is Nickelodeon introducing to the 2024 Macy's Thanksgiving Day Parade?

Nickelodeon is introducing a balloon featuring Marshall from PAW Patrol and DORA's Fantastical Rainforest, a float and balloon hybrid showcasing Dora and her friends.

When will the 98th Macy's Thanksgiving Day Parade featuring Nickelodeon characters air?

The 98th Macy's Thanksgiving Day Parade will air on Thursday, November 28, 2024, on NBC and stream on Peacock.

How is Nickelodeon celebrating SpongeBob SquarePants' 25th anniversary in the 2024 Macy's Parade?

The SpongeBob SquarePants balloon will be accompanied by a new electric-powered 'Garriage' drawn by Gary the snail to celebrate the show's 25th anniversary.

Which Nickelodeon characters are returning to the Macy's Thanksgiving Day Parade in 2024?

Returning Nickelodeon characters include the SpongeBob SquarePants balloon and the Teenage Mutant Ninja Turtles float.