Paramount Launches Vote '24 Campaign Ahead of MTV VMAs

Rhea-AI Summary

Paramount has launched its Vote '24 campaign in partnership with the Ad Council ahead of the 2024 MTV Video Music Awards. The initiative aims to encourage young people to participate in the 2024 election. Paramount has created an online hub, VoteVoteVote.com, where individuals can check their registration status, register to vote, preview their ballot, and access voting information and resources.

The campaign follows MTV's history of covering presidential elections through youth-focused programming like "Choose or Lose". Notably, the MTV VMAs were rescheduled to avoid conflicting with the presidential debate between Kamala Harris and Donald Trump.

Positive

• Partnership with the Ad Council for the Vote '24 campaign
• Creation of VoteVoteVote.com as a centralized voting resource hub
• Alignment of MTV VMAs schedule with important political events

Negative

• None.

NORTHAMPTON, MA / ACCESSWIRE / October 9, 2024 / Paramount

The get-out-the-vote initiative, in partnership with the Ad Council, comes after MTV's signature music awards show was pushed back by a day to not conflict with the presidential debate between Kamala Harris and Donald Trump.

Originally published by The Hollywood Reporter
By Hilary Lewis

Decades after MTV began covering the presidential elections through the lens of young voters via its "Choose or Lose" programming, the network's parent company, Paramount, is once again urging young people to make their voices heard in the 2024 election.

Ahead of the 2024 MTV Video Music Awards, Paramount has launched its Vote '24 campaign in partnership with the Ad Council.

People can go to the Vote '24 online hub, VoteVoteVote.com, and check their registration status, register to vote, preview their ballot and find voting information and resources.

Continue reading here.

People voting in the 2022 election. Drew Angerer/Getty Images

View additional multimedia and more ESG storytelling from Paramount on 3blmedia.com.

Contact Info:
Spokesperson: Paramount
Website: https://www.3blmedia.com/profiles/paramount
Email: info@3blmedia.com

SOURCE: Paramount

View the original press release on accesswire.com

FAQ

What is Paramount's Vote '24 campaign for the 2024 election?

Paramount's Vote '24 campaign is a get-out-the-vote initiative launched in partnership with the Ad Council to encourage young people to participate in the 2024 election. It includes an online hub, VoteVoteVote.com, where people can check registration status, register to vote, preview ballots, and find voting information.

How has Paramount (PARA) adjusted the MTV VMAs schedule for the 2024 election?

Paramount (PARA) has pushed back the 2024 MTV Video Music Awards by one day to avoid conflicting with the presidential debate between Kamala Harris and Donald Trump, demonstrating the company's commitment to promoting civic engagement.

What resources does Paramount's VoteVoteVote.com offer for the 2024 election?

VoteVoteVote.com, Paramount's online hub for the Vote '24 campaign, offers resources for the 2024 election including voter registration status checks, voter registration, ballot previews, and access to voting information and resources.