PEPSI® KICKS OFF 2024 NFL SEASON WITH COLOSSAL CAMPAIGN INSPIRED BY PARAMOUNT PICTURES' UPCOMING "GLADIATOR II", STARRING MEGAN THEE STALLION AND NFL SUPERSTARS JOSH ALLEN, DERRICK HENRY, JUSTIN JEFFERSON, AND TRAVIS KELCE

Rhea-AI Summary

Pepsi launches a massive campaign called 'Make Your Gameday Epic™' to celebrate the 2024 NFL season and promote Paramount Pictures' upcoming 'Gladiator II' film. The campaign features Megan Thee Stallion as 'Empress Megan' leading NFL stars Josh Allen, Derrick Henry, Justin Jefferson, and Travis Kelce in a Gladiator-themed short film. Megan also recorded a new version of Queen's 'We Will Rock You' for the campaign.

The campaign includes a portrait generator tool, -edition AR-enabled cans, retail displays, and a Fandango movie ticket offer. Pepsi collaborated with Ridley Scott Associates and Paramount Brand Studio for this campaign, which will be prominently featured during the 2024 MTV VMAs hosted by Megan Thee Stallion.

Positive

• Collaboration with major entertainment entities (Paramount Pictures, MTV) for increased brand exposure
• Partnership with popular NFL players and Grammy-winning artist Megan Thee Stallion to attract diverse audiences
• Multi-platform campaign spanning digital, retail, and television to maximize reach
• Innovative AR-enabled product packaging to enhance consumer engagement
• Tie-in with highly anticipated 'Gladiator II' movie release to capitalize on pop culture momentum

Negative

• None.

Ahead of the 2024 NFL Regular Season and In Anticipation of "Gladiator II", Pepsi Unleashes "Make Your Gameday Epic™," Featuring "We Will Rock You (Megan Thee Stallion Version)", Limited Consumer Collectibles, Special Offers At Retail and More

PURCHASE, N.Y., Sept. 5, 2024 /PRNewswire/ -- Nearly 20 years after the PEPSI® "Roman Empire" conquered pop culture, the brand is returning to the arena with a colossal Gladiator-themed campaign titled, "Make Your Gameday Epic™." As a longtime NFL sponsor, Pepsi is celebrating the start of the 2024 NFL season and the highly anticipated theatrical release of Paramount Pictures' "Gladiator II," only in theatres November 22, with a short-film that will electrify gamedays for cola-lovers and NFL fans alike. In it, Megan Thee Stallion, as Empress Megan, leads a legion of NFL superstars turned Gridiron Gladiators, including Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, locked in an epic battle with ice-cold Pepsi at the heart of the action.

A brand-new gameday anthem from three-time, Grammy award-winning artist Megan Thee Stallion soundtracks the campaign. The unmistakable "boom, boom, clap" from Queen's epic track "We Will Rock You" is featured on a fresh sample with cutting new lyrics from Megan. The new track is available now on all major music streaming platforms, and ahead of Megan hosting the 2024 "VMAs" on September 11, where the track and music-video inspired spot will show up throughout the show.

"I'm honored to follow in the footsteps of the legends who appeared in this Gladiator campaign 20 years ago and proud to have carved my own new legacy," said Megan Thee Stallion. "Pepsi really brought the worlds of music, sports and entertainment together in a powerful way to set off the new NFL season. It was fun putting my creative flip on such an iconic Queen song and I can't wait for the Hotties to hear it!"

Drawing inspiration from the upcoming Gladiator II film and its predecessor, "Make Your Gameday Epic™" is produced by Ridley Scott Associates, Paramount Brand Studio, and directed by Jake Scott in collaboration with Paramount Pictures. Leveraging the full breadth of Paramount Global's platforms at launch, the spot opens with Lamorne Morris and Jake Lacy peering into a can of Pepsi Zero Sugar as it transforms into a colosseum. Empress Megan calls the shots, and the royal roster of NFL players are at her command as they all vie for her favor and a sip of an ice-cold Pepsi to officially "Let Gameday Begin!"

"Bringing the epic world of Gladiator II to life in a modern, dynamic way through this Pepsi campaign was incredibly exciting," said Jake Scott. "We wanted to create a visual spectacle that captured the energy and intensity of the sport while also paying homage to the iconic film and the original Pepsi campaign. The collaboration with Pepsi and the incredible talent involved made this project truly unforgettable."

"What started as a theatrical brand partnership evolved into one of the biggest promotional programs in our company's history—spanning across theatrical marketing, CBS Sports and the Paramount Global networks," said Marc Weinstock, Paramount Pictures' President of Worldwide Marketing & Distribution. "A film of this scope calls for a truly epic campaign, and we can think of no more fitting collaboration than with one of the most iconic brands in the world."

Are You Not Entertained!?!
Fans can catch Empress Megan and her subjects battle it out immediately here on the brand's YouTube channel and on national television before and during tonight's NFL game. Additional campaign extensions to get everyone thinking about the Roman Empire include:

• "My Roman Empire" Portrait Generator Tool: Picture yourself as a Gladiator or Roman Royalty with the help of "My Roman Empire" where you can upload or take a selfie and customize your look to share with your friends & followers. Visit www.PepsiRomanEmpire.com to try it!
• Talking Cans: One-of-a-kind limited run of collectors' 16oz cans featuring Pepsi's Gladiator talent with built-in Augmented Reality capabilities that brings the can characters to life via content captured on-set. Limited quantities of the cans will be available via a consumer sweepstakes in early November.
• New Music: "We Will Rock You (Megan Thee Stallion Version)" will be available on all major music streaming platforms starting September 5.
• 2024 MTV VMAs: Megan Thee Stallion is set to host the award show on September 11, live from New York's UBS Arena. The show will feature a special Gladiator-themed moment and the exclusive premiere of a short film.
• Retail Rollout: In-store displays in both English and Spanish will feature "Make Your GameDay Epic™" ("Prepárete Para Un Partido Épico") across the nation.
• Fandango Offer: Buy $20 of Pepsi products and get a $10 Fandango movie reward toward a Gladiator II movie ticket*.    

*Spend $20 (excluding tax) on participating PEPSI® beverage products (excluding fountain drinks) at any physical or online retailer in the U.S. between 10/6/24 and 12/6/24. Limited Fandango Promo Codes ("Code") available. While Supplies Last. Must be 18+ and a resident of the U.S. No manual reproductions of receipt(s) will be accepted. Must create an account and submit purchase receipt(s) for approval in order to be qualified. Code good towards one movie ticket (up to $10 total ticket price and associated fees and charges) to see Gladiator II at Fandango partner theaters in the US. Limit 1 account and 2 Codes per household. Other terms and restrictions apply, see www.earnrewards.com/pepsi/details for full participation instructions, Code details and a complete list of participating products.

"This gladiator-inspired campaign is a continuation of our brand's long history of being on the forefront of culture, collaborating with iconic artists and celebrating football. Consumers are going to see the scale of this campaign everywhere they shop, making sure everyone is getting ready for gameday this fall with football, food, and ice-cold Pepsi," said Jenny Danzi, Head of Brand Marketing – Pepsi. "This seismic campaign captures the essence of the excitement and anticipation fans have for gameday and delivers the kind of entertainment our audience has come to expect from us!"

For more information and to see "Make Your Gameday Epic™" unfold, follow Pepsi social channels.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

About Gladiator II
From legendary director Ridley Scott, Gladiator II continues the epic saga of power, intrigue, and vengeance set in Ancient Rome. Years after witnessing the death of the revered hero Maximus at the hands of his uncle, Lucius (Paul Mescal) is forced to enter the Colosseum after his home is conquered by the tyrannical Emperors who now lead Rome with an iron fist. With rage in his heart and the future of the Empire at stake, Lucius must look to his past to find strength and honor to return the glory of Rome to its people.

About Paramount
Paramount Global (NASDAQ: PARA, PARAA) is a leading global media, streaming and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount's portfolio includes CBS, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV. Paramount holds one of the industry's most extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution, and advertising solutions. 

For more information about Paramount, please visit www.paramount.com and follow @ParamountCo on social platforms. 

About RSA Films
RSA Films is a global commercial production company founded by directors Ridley and Tony Scott. Renowned for creative excellence and production expertise, for over 50 years RSA Films has produced innovative, award-winning campaigns for agencies and brands worldwide. Based in London, Amsterdam, Los Angeles, New York, Hong Kong and Greater China, and with a roster of leading global creative and production talent, RSA Films promotes diversity, purpose and agility in all forms of content.

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SOURCE PepsiCo Beverages North America

FAQ

What is Pepsi's 'Make Your Gameday Epic™' campaign for the 2024 NFL season?

Pepsi's 'Make Your Gameday Epic™' is a Gladiator-themed campaign celebrating the 2024 NFL season and promoting Paramount Pictures' 'Gladiator II'. It features Megan Thee Stallion and NFL stars in a short film, along with special product offerings and promotional activities.

Who are the NFL players featured in Pepsi's 2024 Gladiator-themed campaign?

The NFL players featured in Pepsi's 2024 Gladiator-themed campaign are Josh Allen, Derrick Henry, Justin Jefferson, and Travis Kelce.

What special song did Megan Thee Stallion create for Pepsi's 2024 NFL campaign?

Megan Thee Stallion created a new version of Queen's 'We Will Rock You' for Pepsi's 2024 NFL campaign, titled 'We Will Rock You (Megan Thee Stallion Version)'.

What is the Fandango offer associated with Pepsi's 'Make Your Gameday Epic™' campaign?

Consumers who buy $20 of Pepsi products between 10/6/24 and 12/6/24 can get a $10 Fandango movie reward toward a 'Gladiator II' movie ticket, subject to terms and conditions.