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BET (NASDAQ: PARA) and AFRO TV partnered to add two live daytime talk shows to BET Her, premiering March 16, 2026. The Sisaundra Show and Point of View (POV) will air weekdays from AFRO TV’s studios in Orlando, spotlighting Black women’s voices, culture, faith, and community conversation.
Both programs feature live interviews, musical performances, and panel discussions aimed at elevating perspectives and connection across BET Her’s daytime slate.
BET announced the launch of Shop With BET, a curated marketplace developed with Cistus Media that showcases Black-owned and inclusive brands. The platform debuts with exclusive content hosted by KJ Smith, Mara S. Campo, and Gabrielle Richards. A half-hour episode of Shop With BET: Where Culture Meets Commerce will air on November 13, 2024, at 10 PM ET/CT following Tyler Perry's Sistas. The marketplace aims to connect commerce with Black culture, leveraging BET's position as the #1 series on TV for Black viewers. Visitors can subscribe at ShopWithBET.com for early access to exclusive collections and -edition items.
HBCU Buzz, BET, Live Nation Urban, and When We All Vote have launched the Vote Loud: HBCU Voter Registration Challenge to encourage voter participation among HBCU students and community members for the 2024 election. The challenge, running from September 5 to October 5, 2024, aims to empower young Black voters and increase civic engagement.
Participants can win prizes for their school community by registering to vote and promoting voter registration. The initiative highlights the importance of Black voters, who represent 14% of all eligible voters in the United States. The challenge emphasizes the impact of down-ballot races and ballot initiatives on issues such as the economy and cost of living.
CBS programming has been watched for over 456 billion minutes in the first four months of 2024, surpassing Netflix and all other streaming competitors. The network's content saw a 30% increase in viewership compared to Netflix originals and a 231% increase compared to other streaming services. CBS continues to dominate with multiple popular series and post-season NFL coverage, attracting a massive multiplatform audience.
BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), has announced the return of the "BET Her Awards" on March 5, 2023, in Atlanta. Sponsored by Walmart, this event honors Black women's contributions across various fields under themes like Black Love, Joy, Pride, and Power. Notable honorees include Kandi Burruss, Kym Whitley, and Marsai Martin, alongside performers Tamela Mann and MC Lyte. The awards celebrate the resilience of Black women and reaffirm BET Media Group's commitment to uplifting the Black community through strategic partnerships and innovative programming.
The BET "Soul Train Awards" 2022 will now air on November 26, 2022, at 8 PM ET/PT across multiple platforms including BET, BET HER, Logo, MTV2, and VH1. The preshow, hosted by Tank, Letoya Luckett, and Novi Brown, begins at 7 PM ET. Iconic performances will feature artists like Ari Lennox and Chanté Moore. The event will honor Morris Day & The Time with the 'Legend' award and Xscape as 'Lady of Soul'. This year's Soul Cypher will be presented by Walmart with notable performers.
BET Awards 2022 attracted over 3.2 million viewers, achieving a noteworthy 34% increase from the previous year. The event, hosted by Taraji P. Henson, was broadcast live across ten Paramount Global networks on June 26. Notably, 2.1 million viewers watched on BET alone. The awards secured the title of the #1 cable awards show for the P18-49 demographic and generated over 103 million social media views, making it the #1 most social show on TV. An encore presentation is scheduled for June 30.
BET revives the nostalgic reality series COLLEGE HILL: CELEBRITY EDITION, featuring celebrities like Nene Leakes and Ray J as they pursue higher education at Texas Southern University. The show, set to premiere this summer, consists of eight episodes showcasing the unique experiences of celebrities navigating college life while working towards a specialty certificate program. Each cast member commits to overcoming personal challenges, highlighting the importance of education, especially within the HBCU community. The series aims to inspire viewers and raise awareness about HBCUs.