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Planet Based Foods Global Inc. Announces CEO Transition and Strategic Leadership Appointment

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Planet Based Foods Global Inc. (OTC: PBFFF) has announced a significant leadership transition with the appointment of Claire Skillen as CEO, President, and Director, effective immediately. Skillen brings over 15 years of leadership experience across health, natural resources, and technology sectors, along with extensive academic credentials including degrees in Physical Geography and Climatology, Business Administration, and Counseling Psychology.

The new CEO succeeds Sigal Shapira and will focus on advancing the company's revitalized market strategy, accelerating product innovation, and developing partnerships in the global plant-based ecosystem. Under Skillen's leadership, the company aims to strengthen its position in sustainable food solutions with emphasis on commercialization and international expansion.

Planet Based Foods Global Inc. (OTC: PBFFF) ha annunciato un importante cambiamento nella leadership con la nomina di Claire Skillen a CEO, Presidente e Direttrice, con effetto immediato. Skillen porta con sé oltre 15 anni di esperienza in ruoli di leadership nei settori della salute, delle risorse naturali e della tecnologia, oltre a un solido background accademico con lauree in Geografia Fisica e Climatologia, Amministrazione Aziendale e Psicologia del Counseling.

La nuova CEO succede a Sigal Shapira e si concentrerà sull’avanzamento della strategia di mercato rivitalizzata dell’azienda, sull’accelerazione dell’innovazione di prodotto e sullo sviluppo di partnership nell’ecosistema globale basato sulle piante. Sotto la guida di Skillen, la società punta a rafforzare la propria posizione nelle soluzioni alimentari sostenibili, con particolare attenzione alla commercializzazione e all’espansione internazionale.

Planet Based Foods Global Inc. (OTC: PBFFF) ha anunciado una importante transición en su liderazgo con el nombramiento de Claire Skillen como CEO, Presidenta y Directora, con efecto inmediato. Skillen aporta más de 15 años de experiencia en puestos de liderazgo en los sectores de salud, recursos naturales y tecnología, junto con una amplia formación académica que incluye grados en Geografía Física y Climatología, Administración de Empresas y Psicología del Counseling.

La nueva CEO sucede a Sigal Shapira y se enfocará en avanzar la estrategia de mercado revitalizada de la compañía, acelerar la innovación de productos y desarrollar alianzas en el ecosistema global de alimentos a base de plantas. Bajo el liderazgo de Skillen, la empresa busca fortalecer su posición en soluciones alimentarias sostenibles, con énfasis en la comercialización y la expansión internacional.

Planet Based Foods Global Inc. (OTC: PBFFF)는 즉시 발효되는 Claire Skillen을 CEO, 사장 및 이사로 임명하며 중요한 리더십 전환을 발표했습니다. Skillen은 건강, 천연 자원 및 기술 분야에서 15년 이상의 리더십 경험을 보유하고 있으며, 물리 지리 및 기후학, 경영학, 상담 심리학 학위를 포함한 폭넓은 학문적 배경을 갖추고 있습니다.

새 CEO는 Sigal Shapira의 후임으로서 회사의 재활성화된 시장 전략을 추진하고 제품 혁신을 가속화하며 글로벌 식물 기반 생태계에서 파트너십을 개발하는 데 집중할 예정입니다. Skillen의 리더십 아래 회사는 상업화 및 국제 확장에 중점을 두어 지속 가능한 식품 솔루션 분야에서 입지를 강화하는 것을 목표로 합니다.

Planet Based Foods Global Inc. (OTC : PBFFF) a annoncé une transition importante dans sa direction avec la nomination de Claire Skillen en tant que CEO, Présidente et Directrice, avec effet immédiat. Skillen apporte plus de 15 ans d’expérience en leadership dans les secteurs de la santé, des ressources naturelles et de la technologie, ainsi qu’un solide parcours académique incluant des diplômes en géographie physique et climatologie, administration des affaires et psychologie du counseling.

La nouvelle CEO succède à Sigal Shapira et se concentrera sur l’avancement de la stratégie de marché revitalisée de l’entreprise, l’accélération de l’innovation produit et le développement de partenariats dans l’écosystème mondial des aliments à base de plantes. Sous la direction de Skillen, la société vise à renforcer sa position dans les solutions alimentaires durables, en mettant l’accent sur la commercialisation et l’expansion internationale.

Planet Based Foods Global Inc. (OTC: PBFFF) hat eine bedeutende Führungsänderung bekannt gegeben und Claire Skillen mit sofortiger Wirkung zur CEO, Präsidentin und Direktorin ernannt. Skillen bringt über 15 Jahre Führungserfahrung in den Bereichen Gesundheit, natürliche Ressourcen und Technologie mit sowie umfangreiche akademische Qualifikationen, darunter Abschlüsse in Physischer Geographie und Klimatologie, Betriebswirtschaft und Beratungspsychologie.

Die neue CEO folgt auf Sigal Shapira und wird sich darauf konzentrieren, die revitalisierte Marktstrategie des Unternehmens voranzutreiben, die Produktinnovation zu beschleunigen und Partnerschaften im globalen pflanzenbasierten Ökosystem zu entwickeln. Unter Skillens Führung will das Unternehmen seine Position im Bereich nachhaltiger Lebensmittel stärken, mit Schwerpunkt auf Kommerzialisierung und internationaler Expansion.

Positive
  • Appointment of highly qualified CEO with 15+ years of leadership experience
  • New CEO brings diverse expertise in technology, operations, and strategic partnerships
  • Company focusing on commercialization and international expansion strategy
Negative
  • Abrupt leadership change may cause temporary organizational disruption
  • No specific financial metrics or growth targets provided

Vancouver, British Columbia--(Newsfile Corp. - July 21, 2025) - Planet Based Foods Global Inc. (CSE: PBF) (OTC Pink: PBFFF) (FSE: AZ00) ("Planet Based Foods" or the "Company"), a provider of innovative, sustainable food ingredients and plant-based solutions, today announced a leadership transition as part of the Company's renewed strategic direction.

The Board of Directors is pleased to announce the appointment of Claire Skillen as Chief Executive Officer, President, and Director, effective immediately.

Skillen brings over 15 years of leadership experience across the health, natural resources, and technology sectors, with a consistent track record of driving innovation, transformation, and sustainable growth. With academic credentials including a Bachelor of Science in Physical Geography and Climatology, a Master of Business Administration, and a Master of Arts in Counseling Psychology, Skillen offers a rare combination of strategic business acumen and advanced human systems insight.

Throughout their career, Skillen has led high-impact initiatives across North America, holding senior leadership roles in both federal and provincial government organizations as well as in technology-focused companies. Areas of expertise include digital transformation, operational optimization, and strategic partnership development, all anchored in a deep commitment to environmental responsibility and scalable systems change. Skillen's multidimensional background and purpose-driven approach position the Company for its next phase of commercial and strategic growth.

"This is a defining moment for Planet Based Foods," said Skillen. "As demand for sustainable, functional food solutions accelerates, we are poised to lead with next-generation innovation that bridges agriculture, technology, and nutrition. Our work at the intersection of food science and environmental intelligence sets us apart and I'm excited to build on that foundation with a team that shares a bold vision for the future of food. Together, we're entering a new phase focused on commercialization, global partnerships, and long-term value creation for all stakeholders."

As part of the transition, Sigal Shapira has stepped down as Chief Executive Officer and President. The Board thanks Shapira for contributions that helped guide the Company through a critical phase in its evolution and laid the foundation for its next stage of growth.

This leadership change reflects Planet Based Foods' commitment to strategic execution and long-term value creation. Under Skillen's direction, the Company is advancing a revitalized market strategy, accelerating product innovation, and activating partnerships across the global plant-based ecosystem.

With a strengthened foundation and renewed leadership, Planet Based Foods is actively engaging with strategic partners and investors to support the Company's growth trajectory. Upcoming developments will reflect the Company's focus on commercialization, international expansion, and innovation in sustainable food systems.

About Planet Based Foods Global Inc.

Planet Based Foods Global Inc. is reimagining the future of food through a diverse portfolio of sustainable ingredients, plant-based solutions, and advancements in agricultural technology. With a focus on environmental stewardship, product excellence, and scalable impact, the Company empowers food manufacturers, partners, and consumers to participate in a cleaner, healthier, and more resilient global food system. Planet Based Foods operates with integrity and purpose, delivering products that align with evolving consumer values and contribute to a more sustainable future.

Additional information is available at www.sedarplus.ca.

On Behalf of the Board
Claire Skillen
Chief Executive Officer and President

Forward-Looking Statements

This news release contains "forward-looking statements" within the meaning of applicable Canadian securities laws and the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding future plans, strategies, objectives, expectations, and intentions of Planet Based Foods Global Inc. ("the Company"). These statements are based on current expectations and assumptions that are subject to risks and uncertainties, many of which are beyond the Company's control.

Such risks and uncertainties include, without limitation, industry developments, regulatory changes, access to capital, operational challenges, supply chain disruptions, and economic conditions. Actual results may differ materially from those expressed or implied in forward-looking statements. Readers are cautioned not to place undue reliance on these statements.

The Company undertakes no obligation to update or revise any forward-looking statements except as required by law. Additional information, including risk factors, is available in the Company's public filings on SEDAR+ at www.sedarplus.ca.

The Canadian Securities Exchange has not reviewed, approved, or disapproved the contents of this release and accepts no responsibility for its adequacy or accuracy.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/259517

FAQ

Who is the new CEO of Planet Based Foods (PBFFF)?

Claire Skillen has been appointed as the new CEO, President, and Director of Planet Based Foods, effective immediately.

What experience does Claire Skillen bring to Planet Based Foods?

Claire Skillen brings over 15 years of leadership experience across health, natural resources, and technology sectors, with expertise in digital transformation, operational optimization, and strategic partnerships.

What are Planet Based Foods' (PBFFF) strategic priorities under the new leadership?

Under Skillen's leadership, the company is focusing on commercialization, international expansion, product innovation, and developing partnerships across the global plant-based ecosystem.

Who did Claire Skillen replace as CEO of Planet Based Foods?

Claire Skillen replaced Sigal Shapira, who stepped down from the positions of Chief Executive Officer and President.

What is Planet Based Foods' (PBFFF) business focus?

Planet Based Foods is a provider of innovative, sustainable food ingredients and plant-based solutions operating at the intersection of food science and environmental intelligence.
PLANET BASED FOODS GLOBAL INC

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