Potbelly Sandwich Works Announces Exclusive Franchise Opportunities Across Key Central U.S. Markets
Rhea-AI Summary
Potbelly (NASDAQ: PBPB) has announced exclusive franchise opportunities across key Central U.S. markets, offering ambitious business owners the chance to be sole developer/operators in Omaha, Wichita, Colorado Springs, Provo, Killeen/Temple, and Albuquerque. Each market presents the opportunity to develop 4-6 trade areas.
The initiative allows franchisees to establish a dominant presence through multiple locations while maintaining exclusive market control. The company offers flexible shop formats, including endcap, drive-thru, inline, and freestanding locations, as well as a smaller 1,800 sq ft digital-centric prototype.
Franchisees will receive comprehensive support in site selection, marketing, and operational guidance. The expansion strategy emphasizes Potbelly's commitment to growth through its proven business model centered on sandwiches, soups, salads, and shakes.
Positive
- Expansion into six new markets indicates growth potential
- Exclusive territory rights offer competitive advantage for franchisees
- Multiple revenue streams through various shop format options
- Digital-centric prototype shows adaptation to modern market demands
Negative
- Significant capital investment required for multi-unit development
- Market exclusivity may limit corporate flexibility in territory management
News Market Reaction
On the day this news was published, PBPB gained 4.28%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
CHICAGO, Feb. 18, 2025 (GLOBE NEWSWIRE) -- Potbelly Corporation (NASDAQ: PBPB) Potbelly Sandwich Works, the popular fast-casual restaurant known for its delicious sandwiches and inviting atmosphere, is thrilled to announce exclusive franchise opportunities for ambitious business owners to be the sole developer/operator markets in Omaha, NE; Wichita, KS; Colorado Springs, CO; Provo, UT; Killeen/Temple, TX; and Albuquerque, NM. This unique opportunity to develop on average 4–6 trade areas enables individuals to establish a dominant presence by opening multiple Potbelly locations and owning the entire market.
With a proven business model, a beloved brand, and comprehensive support, Potbelly is seeking driven multi-unit operators to drive the brand’s growth across these vibrant markets. This offering is ideal for those looking to take full control of an area while leveraging Potbelly's strong brand recognition and loyal customer base.
Why Own an Entire Market with Potbelly?
- Exclusive Market Ownership: Business owners have the opportunity to develop and control an entire market, shaping the growth of the Potbelly brand in their region.
- Proven Brand and Concept: Potbelly offers a successful business model centered on high-quality sandwiches, soups, salads, and shakes, ensuring a strong foundation for growth.
- Comprehensive Franchise Support: From site selection to marketing and ongoing operational guidance, Potbelly provides franchisees with robust support every step of the way.
- Long-Term Growth Potential: By securing exclusive territories, business owners can grow their business through multiple locations, increasing both revenue and market influence.
- Flexible Shop Formats: including endcap, drive-thru, inline, and freestanding locations. We also offer a smaller, digital-centric prototype at 1,800 sq ft.
“We’re excited to offer such a unique and empowering opportunity,” said Todd Owen, Sales Director at Potbelly Sandwich Works. “By allowing business owners to own and develop entire markets, we’re giving them the tools to shape the future of Potbelly in their communities while benefiting from a proven and supported business model.”
Potbelly has become a household name in the fast-casual dining space, and this expansion underscores its commitment to bringing its signature toasty sandwiches and warm hospitality to new communities. These exclusive opportunities in Omaha, Wichita, Colorado Springs, Provo, Killeen/Temple and Albuquerque present an exciting chance for business professionals to make a lasting impact in these markets.
Learn More About Potbelly Franchise Opportunities Business owners interested in these exclusive opportunities are encouraged to reach out to learn how they can play a key role in Potbelly’s growth. For more information, contact:
Todd L. Owen
Sales Director, Potbelly Sandwich Works
Phone: (872) 250-6956
Email: Todd.Owen@Potbelly.com
Website: https://franchising.potbelly.com
About Potbelly
Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh menu items, customized just the way customers want them, for more than 40 years. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country - with more than 440 shops in the United States including more than 90 franchised shops in the United States. For more information, please visit our website at www.potbelly.com
FAQ
What new markets is PBPB targeting for franchise expansion in 2025?
How many trade areas can PBPB franchisees develop in each market?
What store formats does PBPB offer to franchisees in 2025?
What support does PBPB provide to new franchise owners?
What exclusive rights do PBPB franchisees get in their markets?
