Welcome to our dedicated page for Pernod Ricard news (Ticker: PDRDF), a resource for investors and traders seeking the latest updates and insights on Pernod Ricard stock.
The news feed for PERNOD RICARD ORD (PDRDF) aggregates announcements and press releases related to Pernod Ricard S.A. and its North American operations, particularly Pernod Ricard USA and Pernod Ricard North America. Company communications describe Pernod Ricard as a global premium spirits and wine group with a portfolio spanning whisky, vodka, tequila, liqueurs, gin, wines, champagnes and sparkling wines.
News items cover a range of topics, including commercial strategy, marketing and media decisions, portfolio development and community initiatives. For example, Pernod Ricard has announced changes to its North American media strategy, appointing Publicis Santé as lead media agency across the U.S. and Canada to support data-driven targeting and media effectiveness. Other releases describe a transformation of the route-to-market strategy in the United States, with new divisions focused on ready-to-drink beverages and emerging brands, and partnerships with distributors such as Southern Glazer's Wine & Spirits, Republic National Distributing Company, Martignetti Companies and others.
Investors and observers can also find updates on category-specific moves, such as the establishment of North American Distillers, a global brand company dedicated to American whiskey brands including Jefferson's, Rabbit Hole, Smooth Ambler, Skrewball and TX. In addition, the news flow highlights responsible drinking and community-focused programs, such as the "Good Nights Are Safe Nights" initiative with Safe Night LLC, and charitable contributions linked to Kentucky flood relief through the Kentucky Distillers' Association.
Environmental and sustainability themes appear in communications from G.H. Mumm, a Champagne house within the group, which has publicized a partnership with TOWT to ship champagne by sailing cargo ship as part of Pernod Ricard’s broader path toward carbon neutrality. By following this news page, readers can review how Pernod Ricard presents its brand strategy, distribution approach, responsibility programs and sustainability projects over time.
G.H. Mumm (NYSE:III) shipped champagne to New York on TOWT's first modern sailing cargo ship, arriving Sept 3, 2024, after a 14-day Atlantic voyage that departed Aug 9, 2024. The 81m vessel has 6 holds with >1,000-ton capacity and uses innovations in design, sails and wind forecasting to cut CO2 by over 90% versus traditional cargo ships. G.H. Mumm plans one transatlantic crossing per month and aims to expand volumes as the TOWT fleet grows, supporting Pernod Ricard's SBTi-aligned carbon neutrality by 2050.
Pernod Ricard (OTC: PDRDF) announced on December 18, 2025 that it has appointed Publicis Santé as lead media agency across North America, consolidating U.S. and Canadian media under a single partner. The move builds on a U.S. relationship begun in 2022 and aims to elevate media as a strategic growth driver via advanced targeting, personalization, and data-driven insights.
The company cited improved return on media investment, deeper cross-channel connectivity, and a focus on scalable, culturally informed media strategies. ID Comms acted as consultant to the review.
Pernod Ricard USA (OTC:PDRDF) has announced a comprehensive transformation of its Route-to-Market (RTM) strategy under new Chief Commercial Officer Paul Basford. The company has established two new commercial divisions: an RTD Division focusing on Ready-to-Drink products, and a GEM Division for incubating high-potential brands.
The RTD Division has partnered with Reyes Beverage Group and Crescent Crown across seven states, while the GEM Division adopts a state-by-state distributor approach with partners including Crescent Crown and Johnson Brothers/Maverick. The company maintains its mainline portfolio relationships with key distributors like Southern Glazer's Wine and Spirits and Republic National Distributing Company.
The transformation includes significant investments in commercial capabilities, including an expanded On-Premise Division and enhanced Revenue Growth Management utilizing advanced analytics.
Pernod Ricard North America has launched 'Good Nights Are Safe Nights', a comprehensive initiative to promote responsible alcohol consumption and create safer nightlife environments across the U.S. and Canada. Starting in Greenwich Village, New York City, the program is in partnership with Safe Night and the Greenwich Village Chelsea Chamber of Commerce.
The initiative provides bars, restaurants, and hospitality professionals with training, resources, and voluntary accreditation for responsible nightlife operations. Participating venues can earn certifications like the 'Village Safe Spot'. The program builds on the success of the Good Neighbor Initiative pilot in Dallas in 2021 and aims to expand across North America.
This initiative is part of Pernod Ricard's mission to become the most responsible and sustainable spirits and wine company in North America, prioritizing collaboration among communities, businesses, and municipal stakeholders.
G.H. Mumm Champagne made history on September 3, 2024, as a TOWT sailing cargo ship arrived in New York, marking a significant step towards low-carbon shipping. This initiative is part of G.H. Mumm's commitment to carbon neutrality by 2050. The ship, departing from Le Havre on August 9, 2024, completed a 14-day voyage, showcasing a 90% reduction in CO2 emissions compared to traditional cargo ships.
Key features of the TOWT ship include:
- 81 meters long
- 6 cargo holds with over 1,000 tons capacity
- Breakthrough innovations in maritime technology
Pernod Ricard has announced the creation of a new Global Brand Company in the USA, North American Distillers (NADL), to further its American Whiskey portfolio. This move follows substantial investments in the American Whiskey sector, including brands like Jefferson's, Rabbit Hole, and Skrewball. Richard Black, with 23 years of experience, will serve as CEO, overseeing operations and marketing strategies. NADL aims to prioritize operational excellence, safety, quality, and sustainability. The new company aligns with Pernod Ricard's successful Irish and Scotch whisky entities and will manage the anticipated Jefferson's distillery in Kentucky.
Pernod Ricard USA, along with Republic National Distributing Company (RNDC), announced a $25,000 donation to the Kentucky Distillers' Association to assist flood relief efforts in Kentucky, honoring National Bourbon Heritage Month. The donation follows severe flooding that displaced thousands and impacted homes and businesses. Pernod Ricard emphasizes its commitment to supporting the bourbon-producing region and acknowledges the contributions of Kentucky to its whiskey portfolio. The funds aim to help restore the communities affected by the disaster.