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PepsiCo has launched the Greenhouse Accelerator Program: Juntos Crecemos Edition, aimed at supporting Hispanic-owned food and beverage startups. Announced on April 10, 2023, this program offers a $20,000 grant and a six-month mentorship to ten selected businesses. This initiative is part of PepsiCo's broader $50 million commitment to aid diverse suppliers through its Racial Equality Journey.

The selected startups will tackle various business challenges with guidance from PepsiCo mentors, culminating in a virtual presentation of their progress in August. An additional $100,000 will be awarded in November to the most promising business, aiding further expansion.

PepsiCo aims to foster innovation and collaboration within the Hispanic food and beverage industry, reinforcing its commitment to uplifting diverse entrepreneurs.

On April 4, 2023, Frito-Lay and Quaker launched a Greenhouse Learning Center at their R&D headquarters in Plano, Texas, aimed at accelerating the development of sustainable packaging. This innovative facility will field test and analyze compostable packaging to meet PepsiCo's pep+ goal of 100% recyclable, compostable, biodegradable, or reusable packaging by 2025. The center will significantly expedite the certification process for new packaging, moving products to market faster. The initiative underscores PepsiCo's commitment to sustainability and aims to set new industry standards while reducing greenhouse gas emissions from packaging.

The collaboration between Jack Link's and Frito-Lay introduces new beef jerky and meat sticks in Doritos® Spicy Sweet Chili and Flamin' Hot® flavors. This initiative, coupled with the #FlavorRevealContest on TikTok, invites consumers to engage with the brands and win prizes including a custom gaming system and $10,000 in cash. The new products are available for purchase online and at various retailers. This partnership aims to elevate the snacking experience by combining iconic flavors from both brands, appealing to fans of meat snacks and bold flavors alike.

Cracker Jack® is launching the I Am Cracker Jill Award to support nine young female athletes by providing each with $5,000 and featuring one award winner on special-edition bags. Additionally, the brand will donate $200,000 to the Women's Sports Foundation. This initiative, aimed at promoting female representation in sports, follows the successful introduction of Cracker Jill last year. The application process for the award is open until May 16, allowing female athletes aged 15 to 24 to share their stories at www.CrackerJill.com.

On March 31, PepsiCo celebrates National Jefa Day by covering the tab for the first 200 customers dining at select Latina-owned businesses nationwide. This initiative is part of the Jefa-Owned campaign, now in its second year, aimed at supporting Latina entrepreneurs through resources and visibility. The event kicks off with a brunch hosted by celebrity chef Lorena Garcia at Qusqo Bistro in Los Angeles. PepsiCo’s Juntos Crecemos initiative also includes the opening of applications for the IMPACTO Hispanic Business Accelerator in summer 2023. Notably, Latina-owned businesses have seen rapid growth, constituting the fastest-growing entrepreneurial segment in the U.S.

Doritos is launching its exclusive After Dark event at SXSW on March 16, 2023 in Austin.

The event, held at Billboard House, features a sample of Doritos' ghost kitchen menu, including BBQ Pulled Pork Nachos and Flamin' Hot Limon Margarita Cheesecake. DJ Pee .Wee, the alter ego of Anderson .Paak, will entertain attendees. Fans can win tickets starting March 10 via a dedicated website or by visiting the 'Taste The Night' Tunnel. Doritos is also sponsoring THE STAGE at SXSW, allowing festival-goers to sample new dips. The event highlights Doritos' connection to pop culture and aims to provide an immersive late-night dining experience.