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Doritos has announced a $5 million investment to support its SOLID BLACK™ initiative, which aims to amplify Black Changemakers driving community change. This year, Doritos is collaborating with the PepsiCo Foundation to launch the Black Nonprofit Changemakers program, aiding Black nonprofit leaders. The initiative highlights four selected Changemakers and includes donations totaling $200,000 to them and $125,000 to nonprofits supporting future Changemakers. The campaign aims to elevate Black creators and reflect PepsiCo's commitment to racial equality through its $400 million investment plan.

Frito-Lay North America has become a North American Regional Supporter for the FIFA World Cup Qatar 2022, marking a historic collaboration as the first salty-snack brand to partner with FIFA. The agreement includes promotional activities across 23 markets, including the USA, Canada, and Mexico, aimed at reaching over 100 million households with FIFA-branded snacks. This initiative aligns with Frito-Lay's commitment to sports promotion and community engagement, as emphasized by CEO Steven Williams and FIFA President Gianni Infantino.

Ruffles® has launched a unique sneaker collaboration with NBA star Jayson Tatum and introduced a new flavor, Ruffles Spicy Dill Pickle. Fans can win autographed sneakers by purchasing specially marked bags of Ruffles chips and entering a code at RufflesSneakers.com. The new flavor is available in stores nationwide, priced at $4.79 for 8oz and $2.19 for 2.5oz bags. The promotion runs until July 31, offering fans a chance to win not only sneakers but also a signed jersey and a basketball.

Pepsi Stronger Together, in collaboration with Fat Joe and Gamesa Cookies, has launched a scholarship initiative aimed at supporting underserved youth pursuing music and arts education. The program offers four scholarships of $25,000 each, with applications open until September 20, 2022. The initiative kicks off in New York City on June 12 and will expand nationwide, concluding in Miami. This effort is part of PepsiCo's Racial Equality Journey, which includes over 4,000 scholarships aimed at empowering Black and Hispanic students.

EVOLVE has partnered with One Tree Planted to support urban tree planting in NYC, LA, and Chicago, coinciding with World Environment Day. Participants can enter a contest to win $10,000 for their environmental initiatives by posting videos on social media. For each entry, EVOLVE will donate $1 to One Tree Planted, up to $5,000. Additionally, EVOLVE commits to planting $100,000 worth of trees this year. The partnership reflects EVOLVE’s commitment to sustainability and enhancing urban environments through tree planting efforts.

Tostitos, a brand under PepsiCo, has launched its "Don't Miss the Good Stuff" campaign to combat FOMO (Fear of Missing Out) this summer. The campaign features actor Dan Levy and introduces a limited-edition "No Mo' FOMO" chip kit, consisting of popular flavors like Hint of Spicy Queso and Habanero. Additionally, Tostitos has created an interactive Snapchat game titled "FOMO or F No!" to engage consumers around party experiences. The campaign kicks off with a commercial during the MTV Movie & TV Awards on June 5, 2022, promoting social gatherings with Tostitos.