Pepsico Inc Stock Price, News & Analysis

On January 13, 2022, Frito-Lay and PepsiCo launched the "Road to Super Bowl" campaign, featuring NFL legends including Peyton and Eli Manning. The collaboration enhances the gameday experience, emphasizing the consumption of snacks and beverages during the playoffs leading to Super Bowl LVI. The campaign includes humorous commercials and NFL-themed products with chances to win NFL gear. Frito-Lay will showcase new products during the Super Bowl and participate in community initiatives in Los Angeles, while Pepsi is also promoting the Super Bowl LVI Halftime Show and associated mobile app.

GENYOUth, a national non-profit, in collaboration with the PepsiCo Foundation and Frito-Lay, has announced the opening of ticket sales for the Taste of the NFL event during Super Bowl weekend. Scheduled for February 12, 2022, in Los Angeles, the event aims to combat food insecurity among students, supporting GENYOUth's End Student Hunger Fund and local initiatives. $1 million in funding from PepsiCo will aid in school meal programs and kitchen renovations. Celebrity chefs will participate, enhancing the culinary experience while raising awareness and funds to address child hunger.

On January 5, 2022, Lay's, a brand under PepsiCo's Frito-Lay division, announced the launch of a new product line called Lay's Layers. This innovative snack features multi-dimensional potato bites available in two flavors: Three Cheese and Sour Cream & Onion. Priced at $4.09 for a 4.75 oz. bag, Lay's Layers offers a unique snacking experience that aims to attract new customers. The products will be available nationwide starting mid-January 2022.

Frito-Lay has launched its "New Year, New You" campaign featuring Rick Astley for the second consecutive year, promoting a positive approach to new year's resolutions. The campaign encourages consumers to embrace favorite snacks rather than give them up, aligning with Astley's iconic song "Never Gonna Give You Up." Kicked off on Christmas Day, the campaign includes a digital commercial and a contest for fans to share what they won't give up, with a prize pool of $18,000. The contest runs until February 27, 2022, and includes TikTok participation options.

On December 21, 2021, PepsiCo's Frito-Lay introduced Doritos Flamin' Hot Cool Ranch, combining two iconic flavors into a new spicy snack. This latest product is part of the growing Flamin' Hot line-up and will be available in 9.25oz bags for $4.79 and 2.75oz bags for $2.19. With the launch coinciding with the holiday season, the new flavor aims to attract both loyal fans and new consumers. Doritos Cool Ranch has been a staple for decades, and this innovation is expected to enhance brand engagement and consumer experience.

Ruffles, the Official Chip of the NBA, has announced a multi-year partnership with LeBron James to launch the 'Own Your Ridges™' campaign. The partnership aims to inspire fans to embrace their unique challenges and stories. The initiative kicks off with the 'Ruffles D.N.A.' TV campaign debuting on Christmas Day, featuring James and others sharing personal overcoming stories. Ruffles and the PepsiCo Foundation will also work with the LeBron James Family Foundation to support underserved communities through education and job training. This partnership is positioned to expand Ruffles' brand identity.

Gatorade honors Nick Singleton from Governor Mifflin High School as the 2021-22 Gatorade National Football Player of the Year. His impressive statistics include 2,043 rushing yards and 41 touchdowns this season. Singleton, who maintains a 3.51 GPA, will play for Penn State University. The award recognizes athletic excellence, academic achievement, and character, with Singleton selected from over one million high school football players. Gatorade's program has a legacy of over 35 years, celebrating athletes who excel both on and off the field.

Frito-Lay's Doritos is back as the Official Marketing Partner for Twitch Rivals, enhancing the Doritos Bowl on December 6, 2021. This year's event features four top Twitch creators competing in a variety of games, including a surprise fifth title. The tournament culminates in a $175,000 prize pool and offers fans a unique viewing experience as creators tackle unfamiliar games. Caio Correa, marketing director at Frito-Lay, emphasized the brand's commitment to delivering exciting experiences.