Perion Network Ltd. reports developments in digital advertising technology, including the Perion One platform and Outmax, its AI-native execution agent for media optimization. Company news commonly covers quarterly results, annual reporting, product integrations for social and programmatic channels, and partnerships that expand distribution for agencies, brands and retailers across digital channels such as CTV, digital out-of-home, commerce, retail media, search and display.
Perion Network (NASDAQ: PERI) announced a renewed multi-year strategic partnership with Microsoft (NASDAQ: MSFT) aimed at enhancing search advertising through its CodeFuel division. This collaboration is set to bolster publisher relationships and provide advanced monetization solutions across various platforms, including mobile and desktop. CodeFuel's growth has been substantial over the past two years, empowering publishers to create new revenue streams. Both companies anticipate continued innovation and brand safety in this modernized partnership.
Perion Network Ltd. (NASDAQ: PERI) has rescheduled its third quarter 2020 earnings conference call to 8:00 a.m. ET on October 28, 2020, due to a scheduling conflict. The financial results will still be released on the same date before the market opens. The company, specializing in digital advertising, will provide details for the call including dial-in numbers and a link to the live webcast.
Undertone announces the successful launch of its interactive CTV product in collaboration with Innovid. This initiative allows brands to deliver unique and engaging ads on connected TV, capitalizing on the growing video consumption trend. The partnership has already demonstrated effectiveness, with a recent campaign for Mercedes-Benz USA achieving a 94% video completion rate and exceeding Innovid’s engagement benchmark by 40%. Undertone’s approach combines dynamic personalization features, enhancing ad experiences across devices, and solidifying their role as a creative orchestrator in the advertising landscape.
Perion Network Ltd. (NASDAQ: PERI) has raised its revenue and Adjusted EBITDA guidance for the second half of 2020, reflecting a quicker recovery in its advertising segment.
For H2 2020, the company expects revenues between $150-$160 million and Adjusted EBITDA of $11-$13 million. This revised outlook is a positive indicator of operational strength, as reported by CEO Doron Gerstel.
The company will release its third-quarter financial results on October 28, 2020, and host a conference call to discuss the outcomes.