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Perry Ellis International, a global fashion house, will exhibit its diverse portfolio of fashion and lifestyle brands at the 2024 Licensing Expo in Las Vegas. Featured brands include Perry Ellis, Perry Ellis America, Original Penguin by Munsingwear, Farah, Cubavera, Laundry by Shelli Segal, and Rafaella. Sports-inspired brands such as Gotcha, Grand Slam, Ben Hogan, and Original Penguin by Munsingwear will also be showcased. The company aims to leverage licensing as a key component of its strategy, boasting over 145 active licensees across 55+ countries. The event marks Perry Ellis's first participation in a domestic licensing show, following success in London. CEO Oscar Feldenkreis emphasized the company's innovative approach to product development, aiming to expand product categories and enhance brand equity internationally.
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Perry Ellis International has entered into an exclusive strategic partnership with Walkinshaw Sports to distribute Original Penguin golf and tennis apparel across Australia and New Zealand. This initiative will launch in April 2023 and will feature the Fall 2023 and Spring 2024 collections. The brand is endorsed by prominent athletes like Cameron Smith and Ajla Tomljanović, enhancing its visibility in the region. Oscar Feldenkreis, CEO of Perry Ellis, expressed enthusiasm for the partnership, citing Walkinshaw's expertise as pivotal for expanding their market presence. Walkinshaw Sports is recognized as Australia's leading multi-brand golf distributor, managing over 1,000 retail locations and offering a wide range of golf products.