PetMeds and Rural King Expand Access to Pet Healthcare Through New Online Pharmacy Platform
Rhea-AI Summary
PetMeds (Nasdaq: PETS) launched a new co-branded online pet pharmacy with Rural King, giving Rural King customers access to pet medications, prescription food, preventatives and other pet health products through a digital platform powered by PetMeds. The service is available via RuralKing.com banners, Rural King email and social channels, and a dedicated link at RuralKing.PetMeds.com.
This is PetMeds’ first large-scale white-label pharmacy program, leveraging its pharmacy infrastructure, licensed pharmacists and e-commerce capabilities to support Rural King’s retail and online customer base, with AutoShip options for recurring needs. Introductory promotions RKPAW25 and RKKING50 offer sitewide discounts, subject to terms and exclusions.
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News Market Reaction – PETS
In the Jul 14 session, PETS gained 2.09%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jun 30 | Acquisition proposal | Positive | +5.5% | SilverCape submitted a non-binding cash proposal at $3.00 per share. |
| Jun 02 | Earnings results | Negative | -16.4% | Q4 and FY 2026 showed double-digit sales declines and sizable net losses. |
| May 29 | Earnings date notice | Negative | -1.4% | Company scheduled Q4 and FY 2026 results release and conference call. |
| Apr 22 | Partnership announcement | Negative | -3.9% | Announced Rural King strategic partnership to launch white-label pet pharmacy. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Over the last four news events, PETS shares have more often declined than risen following headlines.
Key Terms
white-label financial
autoship technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Rural King customers can now shop medications, prescription food and other pet health products through a co-branded digital experience
DELRAY BEACH, Fla., July 14, 2026 (GLOBE NEWSWIRE) -- PetMed Express, Inc., doing business as PetMeds and parent company of PetCareRx (Nasdaq: PETS), today announced that its new online pet pharmacy offering with Rural King is now available, giving Rural King customers convenient access to trusted pet medications, prescription food, preventatives and pet health products through a new co-branded online pharmacy experience powered by PetMeds.
The new offering is accessible through RuralKing.com, where customers can click web banners that open a co-branded online experience powered by PetMeds. Customers will also be able to access the offering through Rural King email and social media promotions, as well as a dedicated program link: RuralKing.Petmeds.com.
First announced in April, the collaboration brings PetMeds’ pharmacy infrastructure and expertise, licensed pharmacists and e-commerce capabilities to Rural King’s customer base, expanding access to affordable pet health solutions for customers across Rural King’s retail and digital channels. The launch marks PetMeds’ first large-scale white-label pharmacy program and reflects both companies’ shared commitment to helping pet owners access trusted care solutions with greater convenience.
The offering includes AutoShip capabilities, giving customers a convenient "set it and forget it" option for recurring pet health needs, including eligible medications, preventatives and prescription food. The program is designed to make pet healthcare more accessible, particularly in rural communities where access to veterinary care, medications and prescription food can be limited.
To celebrate the launch, Rural King customers can take advantage of two introductory offers: RKPAW25 for
“Our customers trust Rural King as a destination for the products they need to care for their families, farms and animals,” said Michael Ladd, chief operating officer of Rural King. “Partnering with PetMeds allows us to expand that support by offering a convenient new resource for pet health and wellness. We're excited to bring this enhanced experience to customers across our stores and digital channels.”
“This partnership marks an important step in PetMeds’ growth strategy and an exciting new chapter in our mission to broaden access to quality pet health care,” said Leslie Campbell, chairman of the board and interim CEO of PetMeds. “For more than 30 years, PetMeds has focused on making trusted pet healthcare more accessible and affordable for pet owners. Through our work with Rural King, we're extending that commitment to even more families by providing convenient access to medications, prescription food, preventatives and AutoShip services through a seamless online experience. Together, we're helping make it easier for pet owners to get the products their animals need, wherever they live.”
Media assets are available here.
Customers can access the new offering beginning today through Rural King at RuralKing.PetMeds.com.
About Rural King
Rural King, also known as RK Holdings, LLP, planted its roots as America’s Farm and Home Store in Mattoon, Illinois in 1960. Since that time, Rural King has grown to more than 150 stores in seventeen states. Rural King offers the lowest prices on a broad range of essential goods, food, feed, seed and other farm and home necessities to the communities we serve throughout Alabama, Georgia, Florida, Illinois, Indiana, Kentucky, Maryland, Michigan, Mississippi, Missouri, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia, and West Virginia. We welcome and encourage everyone to enjoy our longstanding tradition of offering free popcorn and coffee every time you visit our stores.
About PetMeds
Founded in 1996, PetMeds is a pioneer in the direct-to-consumer pet healthcare sector. As a trusted national online pharmacy, PetMeds is licensed across all 50 states and staffed with expert pharmacists dedicated to supporting pet wellness, pets and pet parents, and the veterinarians who serve them. Through its PETS family of brands and through its PetCareRx subsidiary, the Company offers a comprehensive range of pet health solutions — including top-brand and generic pharmaceuticals, compounded medications, and better-for-your-pet OTC supplements and nutrition. Focused on value, convenience, and care, PetMeds and PetCareRx empower pet parents to help their dogs, cats, and horses live longer, healthier lives. To learn more, visit www.PetMeds.com and www.PetCareRx.com.
Media Contact
Friend of a Friend PR
Megan Benedict
megan@friendofafriendpr.com
Investor Contact
ICR, LLC
Reed Anderson
investor@petmeds.com
