Avoiding Cleaning? Time to ‘Get Sheet Done’ With Bounty’s® Newest Paper Towel Innovation
No Surprise, Recent Survey Finds a Third (
(Graphic: Business Wire)
This Spring, new Bounty paper towels are hitting store shelves with a goal of helping people tackle the cleaning tasks they’ve been putting off. No stranger to going out of her way to avoid cleaning, Bounty has partnered with self-proclaimed cleaning procrastinator
“Yes, I’m busy and a new mom, but in all honesty, I genuinely stress about cleaning and avoid it,” says
Bounty’s newest innovative paper towel is a triple threat, driven by superior structure, flexible strength, and optimized fluid efficiencies, allowing you to use less to clean up the toughest messes.
- Bounty’s new proprietary microstructure is larger than our previous design and built to hold up under pressure. You may not see it, but you can feel the difference. The microstructure has an optimized column design. Some competitors collapse when wet whereas Bounty’s newest paper towel technology expands to hold in the mess.
- Bounty’s microstructure has dedicated strong and flexible zones making it cloth-like.
- Bounty is obsessed with continual innovation; the new microstructure creates dedicated absorbance zones which pump and direct liquid more evenly through the sheet, trapping and locking the mess in both sheet directions.
“We know some Americans would rather pull weeds than clean4 – me included,” said
Still need a little motivation? Cleaning procrastinators confirmed that after cleaning even a little bit, 8 in 10 feel so much better6, and 1 in 3 wanted to keep going7. Stop avoiding cleaning and show us how you #GetSheetDone with Bounty at @bountypapertowels.
About
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, Puffs®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com/ for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
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1 According to recent survey by Reputation Leaders for Bounty |
2 According to recent survey by Reputation Leaders for Bounty |
3 According to recent survey by Reputation Leaders for Bounty |
4 According to recent survey by Reputation Leaders for Bounty |
5 According to recent survey by Reputation Leaders for Bounty |
6 According to recent survey by Reputation Leaders for Bounty |
7 According to recent survey by Reputation Leaders for Bounty |
View source version on businesswire.com: https://www.businesswire.com/news/home/20230329005416/en/
For additional information: Alan Danzis, MSL New York, 917-580-0585, Alan.Danzis@mslgroup.com
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