Gillette Venus and Rifle Paper Co. Debut Fourth Design-Driven, Limited-Edition Shave Collection

Key Terms

dermatologist tested medical

A marketing claim that a skincare product was examined by a licensed skin doctor to assess for obvious irritation or suitability for skin use. For investors it signals potential consumer trust and lower risk of immediate adverse reactions, but it is not a guarantee of long‑term safety or clinical effectiveness and can vary widely in rigor; think of it like a brief expert inspection rather than a full scientific certification, which affects brand reputation and regulatory/legal risk.

gynecologist tested medical

A marketing claim that a product has been examined or used by one or more gynecologists, implying medical oversight for women’s health concerns; it does not by itself indicate a standardized test, regulatory approval, or published clinical evidence. For investors, the phrase can add perceived credibility much like a “chef-tested” label on food, but it warrants scrutiny of who conducted the testing, what methods were used, and whether results are documented or peer-reviewed before treating the claim as strong medical validation.

Now available, the Target-exclusive shave collection brings beauty to the everyday.

BOSTON--(BUSINESS WIRE)-- This season, a new shave collection pairs Gillette Venus’s trusted product performance with Rifle Paper Co.’s signature hand-painted florals. Designed to bring beauty to the everyday, the limited-edition collaboration is available exclusively at Target.

This season, a new shave collection pairs Gillette Venus’s trusted product performance with Rifle Paper Co.’s signature hand-painted florals. Designed to bring beauty to the everyday, the limited-edition collaboration is available exclusively at Target.

The two brands’ fourth collaborative collection brings Rifle Paper Co. Co-Founder, CEO, and CCO Anna Bond’s hand-painted floral illustrations to life across four Venus razors and shave prep products. This year’s launch introduces the new Venus Pubic Hair & Skin Razor and Soothing Shave Oil, alongside longtime favorite products like the Venus ComfortGlide White Tea Razor and Extra Smooth Sensitive Razor.

Appearing throughout the collection, Bond’s hand-illustrated Dahlia florals capture the fresh possibilities of spring. Originally inspired by a vintage wallpaper pattern, the elegant florals consist of intricate brush strokes and colorful blooms.

“We’re excited to be partnering with Gillette Venus again this spring. This fourth collaboration is centered on Dahlia, a hand-painted floral of ours that feels quintessentially spring,” said Anna Bond, Rifle Paper Co. Co-Founder, CEO & Artist. “This collection is bright and fresh, and will hopefully add some color into your everyday routine as the warmer season begins.”

"This collection is all about the balance of beautiful design and functionality,” said Isabel Pimentel, Brand Vice President, Gillette Venus North America. "Common shaving concerns like redness, dryness and razor bumps are often the result of using products that aren’t designed for specific hair and needs. With this partnership, we’re bringing together trusted performance and thoughtful design, proving you don’t have to choose between results and self-expression."

The collection features a modular design which allows customers to mix and match products from the collaboration. Top products include:

• Venus + Rifle Paper Co. Pubic Hair & Skin Razor: Designed specifically for pubic hair removal with an Anti-Irritation Barrier to help prevent ingrown hairs and bumps. Features an ergonomic handle that reaches any position and a back blade for precise shaping. Dermatologist and gynecologist tested.
• Venus + Rifle Paper Co. Extra Smooth Sensitive Razor: Designed for sensitive, irritation-prone skin, this dermatologist tested razor features sharp, durable blades for a close shave with as low as 0% shave irritation. The cushioned blue strip acts like the skin's bodyguard.
• Venus + Rifle Paper Co. ComfortGlide White Tea Razor: Designed with a built-in lubrastrip and 2-in-1 shave gel bars, the razor lathers and shaves with every stroke, eliminating the need for separate shave cream. The 3-blade design allows the lubrastrip to glide over skin to help protect from shave irritation, with a durable, no-slip grip handle.
• Venus + Rifle Paper Co. Soothing Shave Oil: Created with a refreshing aloe and green tea scent and enhanced with a touch of jojoba oil, this shave oil helps support a smooth, comfortable shave while helping the skin look and feel hydrated.

The Venus + Rifle Paper Co. Collection is available now, exclusively in stores at Target and Target.com.

About Gillette Venus:

For more than 120 years, Gillette has set the standard for precision and performance, enriching the lives of 800 million consumers worldwide. Pioneering innovations in shaving and skincare, Gillette continually exceeds expectations in personal grooming. Among its esteemed legacy, Gillette Venus shines as one of its most prominent brands, with over 20 years of expertise in women's shaving and grooming. Venus embodies innovation and empowerment, celebrating each woman's unique beauty. With a focus on quality and comfort, Venus elevates shaving, with precise trims and hydrating shave gels. Wherever you choose to shave, shape, trim or style, Venus products are designed with your body and its hair in mind. For the latest updates and information on Gillette Venus, please visit gillettevenus.com.

About Rifle Paper Co.:

Rifle Paper Co. is a stationery, home, and gifts brand based in Winter Park, Florida. Launched in 2009 by husband-wife team Nathan and Anna Bond, Rifle Paper Co. has since grown into an industry-leading brand known for paper goods, accessories, home decor, and more. Its signature aesthetic is rooted in Anna Bond’s hand-painted illustrations, brought to life in quality products that bring beauty to the everyday. Visit riflepaperco.com and @riflepaperco on Instagram for more information.

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Venus/P&G Beauty

Marta Lopez Silva

Email: lopezsilva.m@pg.com

Marina Maher Communications

Shaun Agres

Email: shaun.agres@omc.com

Source: Procter & Gamble