Philips Sonicare unveils next-generation Sonicare technology designed for a gentle, yet effective switch from manual brushing, exclusively at Walmart

Rhea-AI Summary

Philips (NYSE: PHG) has launched its next-generation electric toothbrushes - the Sonicare 6000 and Sonicare 6400 - exclusively at Walmart. These new models feature advanced Sonicare technology that removes 1000% more plaque compared to manual toothbrushes in hard-to-reach areas.

Both models include key features such as Next-Generation Sonicare Technology, S2 Sensitive brush head, visual pressure sensor, SmarTimer with BrushPacer, and 21-day battery life. The Sonicare 6000 offers 6 brushing settings, while the premium 6400 model provides 9 settings and includes app connectivity for personalized brushing recommendations.

CAMBRIDGE, Mass., Sept. 23, 2025 /PRNewswire/ -- Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, today unveiled the new Philips Sonicare 6000 and Philips Sonicare 6400 electric toothbrushes – available exclusively at Walmart – for a new era of oral care with Next-Generation Sonicare technology. This is the latest step in Philips Sonicare's mission to improve access to better oral care for millions of Americans.

Thoughtfully designed to make the switch from a manual toothbrush feel natural and comfortable from day one, Philips Sonicare 6000 and 6400 deliver a deep, effective clean in hard-to-reach areas, while remaining incredibly gentle on gums.

Key Shared Features Include:

• Removes 1000% more plaque versus a manual toothbrush*
• Sonic toothbrush with Next-Generation Sonicare Technology & Sonicare Fluid Action for a gentle & effective clean even in hard-to-reach areas
• S2 Sensitive brush head is specifically designed to be gentle on sensitive teeth and gums
• Visual pressure sensor lights up at the base to alert users when they are applying too much pressure
• 2-minute SmarTimer and BrushPacer provide a comprehensive clean with guided brushing sessions, building better brushing habits
• Delivers 21 days of regular brushing on a single charge
• Brush head replacement reminder alerts you when it's time for a new brush head

Philips Sonicare 6000 series and Philips Sonicare 6400 series offer distinct features for unique levels of personalization.

Philips Sonicare 6000:

• Tailor your brushing experience with 6 brushing settings: 2 modes and 3 intensities

Philips Sonicare 6400:

• Further customize your brushing experience with 9 brushing settings: 3 modes and 3 intensities
• Sonicare App: Brushing insights in the palm of your hand. The Philips Sonicare app technology interprets sensor-based data from the toothbrush to offer personalized brushing recommendations – such as feedback on missed areas, brushing pressure and duration
• Sleek and compact travel case

"A significant number of Americans still feel that a manual toothbrush is 'good enough' or 'it's getting the job done' but it's not," said Matina Vidalis, Regional Business Unit Leader Oral Healthcare, Philips North America. "Oral care is so underrepresented in the health and wellness category, despite the critical role that it plays in our holistic health. Philips Sonicare 6000 and 6400 offer advanced care for sensitive teeth and gums, elevating the standard for oral health care in America. Once you feel the difference, you won't look back."

Transforming your oral care routine for more effective results you can feel, Philips Sonicare 6000 Series and Philips Sonicare 6400 Series are currently available for purchase exclusively at Walmart or Walmart.com. Visit Philips.com for more information on the full portfolio of Philips Sonicare products.

*in hard-to-reach areas vs. a manual toothbrush in 6 weeks.

About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and well-being through meaningful innovation. Philips' patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home.

Headquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and enterprise informatics, as well as in personal health. Philips generated 2024 sales of EUR 18 billion and employs approximately 67,300 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

For more information, please contact:
Access Brand Communications   
Amanda Cargulia
Amandac@accesstheagency.com

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SOURCE Philips Sonicare

FAQ

What are the main features of the new Philips Sonicare 6000 and 6400 toothbrushes?

Both models feature Next-Generation Sonicare Technology, S2 Sensitive brush head, visual pressure sensor, 21-day battery life, and remove 1000% more plaque versus manual toothbrushes. The 6400 additionally offers app connectivity and 9 brushing settings.

Where can I buy the new Philips Sonicare 6000 and 6400 toothbrushes?

The new Philips Sonicare models are available exclusively at Walmart stores and Walmart.com.

How long does the battery last on the new Philips Sonicare toothbrushes?

Both models deliver 21 days of regular brushing on a single charge.

What makes the Philips Sonicare 6400 different from the 6000 model?

The Sonicare 6400 offers 9 brushing settings (vs 6 on the 6000 model) and includes Sonicare App connectivity for personalized brushing recommendations and feedback.

How much more effective are the new Philips Sonicare toothbrushes compared to manual brushing?

The new Sonicare models remove 1000% more plaque in hard-to-reach areas compared to a manual toothbrush in 6 weeks.