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Playboy, Inc. reports recurring developments as a global pleasure and leisure company built around the Playboy brand and related intellectual property. Company updates focus on operating and financial results, earnings calls, licensing performance, digital content, consumer products, experiential offerings and the Honey Birdette subsidiary.
Playboy communications also address its asset-light business model, media and brand leadership, investor communications, governance matters and capital-structure actions tied to the company’s balance sheet. Recurring coverage includes licensing economics, direct-to-consumer activity, content initiatives and corporate updates for the Nasdaq-listed PLBY common stock.
Playboy has launched CENTERFOLD, a digital platform enabling creators to connect with fans and monetize their content. Founded with a community of notable figures such as Cardi B, the platform emphasizes creative freedom and sex positivity. Users can subscribe for personal content, engage directly with creators, and anticipate future features like merchandise integration and live streaming. CENTERFOLD aims to enhance artistic expression in line with Playboy’s legacy, offering creators extensive support in content creation and commerce.
Playboy has partnered with music superstar Cardi B, who will serve as the brand's first Creative Director In Residence. Cardi will lead artistic direction for co-branded fashion and sexual wellness products and will be a key figure in launching the new creator-led platform, CENTERFOLD. This platform aims to provide creators a safe space for self-expression and commerce. The collaboration is expected to enhance Playboy's direct-to-consumer ventures and expand its global presence in fashion and wellness. CENTERFOLD is scheduled to launch in December 2021.
PLBY Group, known for its iconic Playboy brand, has partnered with Código 1530 to launch the Rare Hare Double Barrel Añejo tequila. This ultra-premium tequila, aged over two years in French Oak Napa Valley Cabernet wine barrels and Spanish Sherry-Fino casks, promises a refined taste with aromas of spicy pepper and dried fruits. Limited to 1,530 individually numbered bottles, each retails for $899. The collaboration emphasizes luxury and craftsmanship, aligning with Playboy's lifestyle narrative.
PLBY Group reported a 67% year-over-year revenue growth for Q3 2021, totaling $58.4 million. This increase was driven by a 139% surge in direct-to-consumer revenue at $36.0 million and a 14% rise in licensing revenue to $16.9 million. Despite COVID-related impacts leading to over $5 million in lost revenue, the company achieved an Adjusted EBITDA of $5.2 million. However, it reported a net loss of $7.7 million, primarily due to $9.8 million in non-recurring expenses related to the acquisition of Honey Birdette.
PLBY Group, Inc. (Nasdaq: PLBY), a leading lifestyle company, will release its third-quarter 2021 financial results on November 15, 2021, post-market. A conference call to discuss these results will be accessible via a live webcast at 5:00 p.m. ET. PLBY Group, which owns the iconic Playboy brand, operates in key areas including Sexual Wellness and Beauty & Grooming, generating substantial global consumer spending across 180 countries.
PLBY Group has launched Playboy Rabbitars, an innovative collection of 11,953 NFTs, inspired by the brand's iconic heritage. Created by the Web3 Innovation team in collaboration with Possible Studios and WENEW, each Rabbitar features unique traits and serves as access keys to exclusive Playboy Club events and merchandise. The NFTs will be available for purchase starting October 24, 2021, priced at 0.1953 Ethereum. Playboy continues to invest in blockchain technology, aiming to enhance community engagement and offer meaningful ownership experiences.
PLBY Group has announced a definitive agreement to acquire Dream, a social content platform, for up to $30 million, primarily in stock. This acquisition will accelerate the launch of CENTERFOLD, a new creator-led service set to debut in Q4 2021. The platform aims to enhance interactions between creators and their fans while expanding commerce opportunities. This move aligns with Playboy's legacy of supporting creative expression and sex positivity. The transaction is expected to close in the fourth quarter of this year.
PLBY Group, Inc. (Nasdaq: PLBY) announced an expansion into India through a partnership with Jay Jay Capital and Investments. The collaboration aims to introduce Playboy hospitality experiences in major cities, starting with a flagship venue, a Playboy beer garden, in Gurgaon by December 2021, followed by a location in Bangalore in February 2022. This initiative targets young Indian consumers seeking elevated and unique experiences, building on Playboy's legacy of premium hospitality offerings worldwide.
PLBY Group reported a 44% year-over-year revenue growth for Q2 2021, totaling $49.9 million. The growth was driven primarily by an 88% increase in direct-to-consumer revenue to $28.0 million and a 12% rise in licensing revenue to $15.4 million. However, the company faced a net loss of $8.9 million, mainly due to $7.9 million in non-recurring expenses linked to the acquisition of Honey Birdette and debt refinancing. The adjusted EBITDA stood at $5.9 million, reflecting ongoing investments in technology and public company expenses.
PLBY Group has successfully completed the acquisition of Honey Birdette, a luxury lingerie brand, for $235 million in cash and 2.16 million shares of PLBY stock. The deal enhances PLBY's direct-to-consumer capabilities, expanding into new territories and product categories. Honey Birdette reported impressive growth, with $71 million in revenue and $17.6 million in net income for the year ending June 30, 2021. Both companies anticipate significant synergy and market potential, focusing on female empowerment and sexual wellness.