Playboy Welcomes Natalia Premovic to its Board of Directors

Rhea-AI Summary

Playboy (NASDAQ: PLBY) has appointed Natalia Premovic as an independent director to its Board of Directors. This appointment restores the Board's independent director majority and fills a vacant seat created when the Board expanded from five to seven directors in February 2025.

Premovic brings over 15 years of expertise in retail, marketing, and branding. She most recently served as Head of Consumer Products and Global e-Commerce for multiple regions at Netflix, where she led the global consumer products division for over five years. Prior to Netflix, she held executive leadership positions at The Walt Disney Company, focusing on e-commerce, digital content strategy, and brand building.

Positive

• Addition of experienced executive with over 15 years in retail, marketing, and branding
• Restoration of Board's independent director majority
• Strategic alignment with company's digital-focused, asset-light business model
• Valuable experience from major companies like Netflix and Disney

Negative

• None.

LOS ANGELES, Aug. 07, 2025 (GLOBE NEWSWIRE) -- Playboy, Inc. (NASDAQ: PLBY) (the “Company” or “Playboy”), a leading pleasure and leisure lifestyle company, and one of the most recognizable and iconic brands in the world, today announced the appointment of Natalia Premovic to its Board of Directors (the “Board”). Ms. Premovic joins the Board as an independent director, restoring the Board to a majority of independent directors and filling a vacant seat that was created when the Board was expanded from five to seven directors in February 2025.

Ms. Premovic brings to the Board over 15 years of retail, marketing and branding expertise, and she has a proven record of growing consumer products, licensing, e-commerce and publishing businesses.

“Natalia has been a successful business leader at multiple publicly traded, global, entertainment and media companies, and she will bring that valuable experience to the Board, as Playboy continues to pursue a digital focused, asset-light business model,” said Ben Kohn, Playboy’s Chief Executive Officer. “I’m excited for Natalia to join our Board and share her expertise to help guide Playboy’s licensing and brand strategies.”

Ms. Premovic most recently served as the Head of United States, Canada, Australia and New Zealand Consumer Products and Global e-Commerce at Netflix, Inc., where for over five years she built and led Netflix’s global consumer products division in various capacities, overseeing brand strategy, licensing, retail, marketing, e-commerce, publishing, and operations. Before that, she held multiple executive leadership roles at The Walt Disney Company and its affiliates, where she led e-commerce and digital content strategy, brand building and product marketing.

About Playboy, Inc.

Playboy, Inc. is a global pleasure and leisure company connecting consumers with products, content, and experiences that help them lead happier, more fulfilling lives. Playboy is one of the most recognizable brands in the world, with products and content available in approximately 180 countries. Our mission — to create a culture where all people can pursue pleasure — builds upon over 70 years of creating groundbreaking media and hospitality experiences and fighting for cultural progress rooted in the core values of equality, freedom of expression and the idea that pleasure is a fundamental human right. Learn more at http://www.playboy.com and investors.playboy.com.

Forward-Looking Statements

This press release includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. The Company’s actual results may differ from their expectations, estimates, and projections and, consequently, you should not rely on these forward-looking statements as predictions of future events. Words such as “expect”, “estimate”, “project”, “budget”, “forecast”, “anticipate”, “intend”, “plan”, “may”, “will”, “could”, “should”, “believes”, “predicts”, “potential”, “continue”, and similar expressions (or the negative versions of such words or expressions) are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, the Company’s expectations with respect to future performance, growth plans and anticipated financial impacts of its strategic opportunities and corporate transactions.

These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from those discussed in the forward-looking statements. Factors that may cause such differences include, but are not limited to: (1) the inability to maintain the listing of the Company’s shares of common stock on Nasdaq; (2) the risk that the Company’s completed or proposed transactions disrupt the Company’s current plans and/or operations, including the risk that the Company does not complete any such proposed transactions or achieve the expected benefits from any transactions; (3) the ability to recognize the anticipated benefits of corporate transactions, commercial collaborations, commercialization of digital assets, cost reduction initiatives and proposed transactions, which may be affected by, among other things, competition, the ability of the Company to grow and manage growth profitably, and the Company’s ability to retain its key employees; (4) costs related to being a public company, corporate transactions, commercial collaborations and proposed transactions; (5) changes in applicable laws or regulations; (6) the possibility that the Company may be adversely affected by global hostilities, supply chain delays, inflation, interest rates, foreign currency exchange rates or other economic, business, and/or competitive factors; (7) risks relating to the uncertainty of the projected financial information of the Company, including changes in the Company’s estimates of cash flows and the fair value of certain of its intangible assets, including goodwill; (8) risks related to the organic and inorganic growth of the Company’s businesses, and the timing of expected business milestones; (9) changing demand or shopping patterns for the Company’s products and services; (10) failure of licensees, suppliers or other third-parties to fulfill their obligations to the Company; (11) the Company’s ability to comply with the terms of its indebtedness and other obligations; (12) changes in financing markets or the inability of the Company to obtain financing on attractive terms; and (13) other risks and uncertainties indicated from time to time in the Company’s annual report on Form 10-K, including those under “Risk Factors” therein, and in the Company’s other filings with the Securities and Exchange Commission. The Company cautions that the foregoing list of factors is not exclusive, and readers should not place undue reliance upon any forward-looking statements, which speak only as of the date which they were made. The Company does not undertake any obligation to update or revise any forward-looking statements to reflect any change in its expectations or any change in events, conditions, or circumstances on which any such statement is based.

Contact:
Investors: FNK IR – Rob Fink / Matt Chesler, CFA – investors@playboy.com
Media: press@playboy.com

FAQ

Who is Natalia Premovic and what is her role at Playboy (PLBY)?

Natalia Premovic is the newly appointed independent director to Playboy's Board of Directors, bringing over 15 years of retail, marketing, and branding expertise from her previous roles at Netflix and Disney.

What experience does Natalia Premovic bring to Playboy's (PLBY) Board?

Premovic brings over 15 years of experience in retail, marketing, and branding, most recently serving as Head of Consumer Products and Global e-Commerce at Netflix, and previously holding executive leadership roles at Disney.

How many directors are now on Playboy's (PLBY) Board?

Playboy's Board consists of seven directors, following an expansion from five directors in February 2025.

What is Playboy's (PLBY) current business strategy?

Playboy is pursuing a digital-focused, asset-light business model, focusing on licensing and brand strategies.

What was Natalia Premovic's role at Netflix before joining Playboy (PLBY)?

At Netflix, Premovic served as the Head of United States, Canada, Australia and New Zealand Consumer Products and Global e-Commerce, leading the global consumer products division for over five years.