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Gymboree Marks Historic Grand Opening at Garden State Plaza

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The Children's Place (Nasdaq: PLCE) celebrated the grand opening of its first GYMBOREE store at Garden State Plaza in Paramus, New Jersey. The milestone event attracted families, influencers, and brand enthusiasts eager to experience the reimagined retail space. The new store combines premium children's apparel and accessories with a family-friendly shopping environment, featuring curated collections and timeless designs. Brand President Claudia Lima-Guinehut emphasized this launch as the beginning of a new chapter for GYMBOREE, focusing on elevating the brand while maintaining its beloved characteristics.

The Children's Place (Nasdaq: PLCE) ha celebrato l'apertura ufficiale del suo primo negozio GYMBOREE al Garden State Plaza di Paramus, nel New Jersey. L'evento significativo ha attirato famiglie, influencer e appassionati del marchio desiderosi di vivere l'esperienza del nuovo spazio commerciale reinterpretato. Il nuovo negozio combina abbigliamento e accessori per bambini di alta qualità con un ambiente di shopping adatto alle famiglie, offrendo collezioni curate e design senza tempo. La Presidente del marchio Claudia Lima-Guinehut ha sottolineato che questo lancio rappresenta l'inizio di un nuovo capitolo per GYMBOREE, concentrandosi sull'elevazione del marchio pur mantenendo le caratteristiche ben volute dai consumatori.

The Children's Place (Nasdaq: PLCE) celebró la gran apertura de su primera tienda GYMBOREE en Garden State Plaza en Paramus, Nueva Jersey. El evento, que marcó un hito, atrajo a familias, influencers y entusiastas de la marca que tenían muchas ganas de experimentar el espacio comercial reinventado. La nueva tienda combina ropa y accesorios premium para niños con un entorno de compras familiar, presentando colecciones seleccionadas y diseños atemporales. La Presidenta de la marca, Claudia Lima-Guinehut, enfatizó que este lanzamiento es el comienzo de un nuevo capítulo para GYMBOREE, enfocándose en elevar la marca mientras mantiene sus características queridas.

The Children's Place (Nasdaq: PLCE)는 뉴저지 파라머스의 가든 주립 광장에서 첫 번째 GYMBOREE 매장의 그랜드 오프닝을 축하했습니다. 이 기념비적인 이벤트는 가족, 인플루언서 및 브랜드 애호가들이 재구성된 소매 공간을 경험하고자 모여들었습니다. 새로운 매장은 프리미엄 아동 의류와 액세서리를 가족 친화적인 쇼핑 환경과 결합하여 큐레이션된 컬렉션과 시대를 초월한 디자인을 특징으로 합니다. 브랜드 사장인 클라우디아 리마-기누트는 이번 론칭이 GYMBOREE의 새로운 장의 시작이라고 강조하며, 브랜드를 상승시키는 동시에 사랑받는 특성을 유지하는 데 집중한다고 말했습니다.

The Children's Place (Nasdaq: PLCE) a célébré l'ouverture de son premier magasin GYMBOREE au Garden State Plaza de Paramus, dans le New Jersey. Cet événement marquant a attiré des familles, des influenceurs et des passionnés de la marque, désireux de découvrir l'espace de vente réinventé. Le nouveau magasin combine des vêtements et des accessoires pour enfants de qualité premium avec un environnement de shopping familial, présentant des collections triées sur le volet et des designs intemporels. La Présidente de la marque, Claudia Lima-Guinehut, a souligné que ce lancement marque le début d'un nouveau chapitre pour GYMBOREE, axé sur l'élévation de la marque tout en préservant ses caractéristiques appréciées.

The Children's Place (Nasdaq: PLCE) feierte die Eröffnung seines ersten GYMBOREE-Geschäfts im Garden State Plaza in Paramus, New Jersey. Die wichtige Veranstaltung zog Familien, Influencer und Markenliebhaber an, die darauf brannten, den neu gestalteten Verkaufsraum zu erleben. Das neue Geschäft verbindet hochwertige Kinderbekleidung und -accessoires mit einer familienfreundlichen Einkaufsatmosphäre und bietet kuratierte Kollektionen und zeitlose Designs. Die Markenpräsidentin Claudia Lima-Guinehut betonte diesen Launch als den Beginn eines neuen Kapitels für GYMBOREE, das darauf abzielt, die Marke zu fördern und gleichzeitig ihre beliebten Merkmale beizubehalten.

Positive
  • Strategic expansion into brick-and-mortar retail through GYMBOREE brand
  • Entry into premium children's apparel market segment
Negative
  • None.

Insights

The reopening of a single Gymboree store, while symbolically significant for the brand's revival, represents minimal material impact for The Children's Place's current financial position. With a market cap of $187.3M, this store opening alone is unlikely to meaningfully affect near-term revenues. The brick-and-mortar expansion comes at a challenging time for retail and while it demonstrates confidence in the Gymboree brand's potential, investors should note that significant store expansion requires substantial capital investment and carries execution risks. Success will depend on:

  • Customer reception and sales performance metrics
  • Ability to maintain premium pricing in a competitive market
  • Operational efficiency and inventory management
  • Scale-up costs for potential future locations

Iconic Brand Makes a Celebrated Return to Brick-and-Mortar, Embracing a New Era

SECAUCUS, N.J., Nov. 20, 2024 (GLOBE NEWSWIRE) -- The Children’s Place, Inc. (Nasdaq: PLCE), an omni-channel children’s specialty portfolio of brands, marked a monumental milestone yesterday with the grand opening of its first GYMBOREE store at Garden State Plaza in Paramus, New Jersey, signaling a new era of growth and innovation in children’s boutique specialty retail. The event drew excited families, influencers, and long-time fans of the brand, all eager to experience the joyful spirit of GYMBOREE in a beautifully reimagined retail space.

GYMBOREE’s store blends curated collections of premium children’s apparel and accessories with an engaging, family-friendly shopping experience. The store reflects a fresh take on timeless designs and a commitment to celebrating childhood through vibrant, playful, high-quality offerings and elevated collections.

“This is more than a store launch; it’s the beginning of a bright new chapter for GYMBOREE,” said Claudia Lima-Guinehut, Brand President. “We’ve taken everything families have loved about GYMBOREE for generations and elevated it to meet today’s families where they are. The new GYMBOREE space is brimming with joy, holiday magic and styles families have come to know and love. Our hope is to bring this beloved brand back in a stronger, more dynamic way.”

The GYMBOREE Garden State Plaza store is now open, welcoming families into its new home – where happy memories and adorable outfits await to celebrate the magic of childhood.

About The Children’s Place
The Children’s Place is an omni-channel children’s specialty portfolio of brands. Its global retail and wholesale network includes two digital storefronts, more than 500 stores in North America, wholesale marketplaces and distribution in 15 countries through five international franchise partners. The Children’s Place designs, contracts to manufacture, and sells fashionable, high-quality apparel, accessories and footwear predominantly at value prices, primarily under its proprietary brands: “The Children’s Place”, “Gymboree”, “Sugar & Jade”, and “PJ Place”. For more information, visit: www.childrensplace.com and www.gymboree.com, as well as the Company’s social media channels on Instagram, Facebook, X, formerly known as Twitter, YouTube and Pinterest.

Forward-Looking Statements
This press release contains or may contain forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to statements relating to the Company’s strategic initiatives and results of operations, including adjusted net income (loss) per diluted share. Forward-looking statements typically are identified by use of terms such as “may,” “will,” “should,” “plan,” “project,” “expect,” “anticipate,” “estimate” and similar words, although some forward-looking statements are expressed differently. These forward-looking statements are based upon the Company’s current expectations and assumptions and are subject to various risks and uncertainties that could cause actual results and performance to differ materially. Some of these risks and uncertainties are described in the Company’s filings with the Securities and Exchange Commission, including in the “Risk Factors” section of its annual report on Form 10-K for the fiscal year ended February 3, 2024. Included among the risks and uncertainties that could cause actual results and performance to differ materially are the risk that the Company will be unable to achieve operating results at levels sufficient to fund and/or finance the Company’s current level of operations and repayment of indebtedness, the risk that the Company will be unsuccessful in gauging fashion trends and changing consumer preferences, the risks resulting from the highly competitive nature of the Company’s business and its dependence on consumer spending patterns, which may be affected by changes in economic conditions (including inflation), the risk that changes in the Company’s plans and strategies with respect to pricing, capital allocation, capital structure, investor communications and/or operations may have a negative effect on the Company’s business, the risk that the Company’s strategic initiatives to increase sales and margin, improve operational efficiencies, enhance operating controls, decentralize operational authority and reshape the Company’s culture are delayed or do not result in anticipated improvements, the risk of delays, interruptions, disruptions and higher costs in the Company’s global supply chain, including resulting from disease outbreaks, foreign sources of supply in less developed countries, more politically unstable countries, or countries where vendors fail to comply with industry standards or ethical business practices, including the use of forced, indentured or child labor, the risk that the cost of raw materials or energy prices will increase beyond current expectations or that the Company is unable to offset cost increases through value engineering or price increases, various types of litigation, including class action litigations brought under securities, consumer protection, employment, and privacy and information security laws and regulations, the imposition of regulations affecting the importation of foreign-produced merchandise, including duties and tariffs, risks related to the existence of a controlling shareholder, and the uncertainty of weather patterns. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date they were made. The Company undertakes no obligation to release publicly any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Contact: The Children’s Place Investor Relations (201) 558-2400 ext. 14500


FAQ

When did GYMBOREE open its first store at Garden State Plaza?

GYMBOREE opened its first store at Garden State Plaza in Paramus, New Jersey on November 19, 2024.

Where is the new GYMBOREE store by The Children's Place (PLCE) located?

The new GYMBOREE store is located at Garden State Plaza in Paramus, New Jersey.

Who is the Brand President of GYMBOREE under The Children's Place (PLCE)?

Claudia Lima-Guinehut serves as the Brand President of GYMBOREE.

Children's Place, Inc.

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Apparel Manufacturing
Retail-family Clothing Stores
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