Welcome to our dedicated page for Planet Fitness news (Ticker: PLNT), a resource for investors and traders seeking the latest updates and insights on Planet Fitness stock.
Planet Fitness, Inc. (NYSE: PLNT) is a franchisor and operator of fitness centers and describes itself as one of the largest and fastest-growing fitness center franchisors and operators in the world by number of members and locations. Company news for PLNT often highlights membership trends, system-wide same club sales, new club openings and strategic initiatives related to its franchise and corporate-owned club network.
Recent Planet Fitness press releases have reported key operating metrics, such as approximately 20.8 million members and 2,896 clubs as of December 31, 2025, system-wide same club sales growth, and the number of new clubs opened in a given period. News items also cover updates from Investor Day presentations, where leadership discusses strategic imperatives to evolve the brand, enhance the member experience, refine club floorplans and amenities, and accelerate new club growth globally.
Investors following PLNT news will see coverage of quarterly results, including segment performance for Franchise, Corporate-owned clubs and Equipment, as well as non-GAAP measures like Adjusted EBITDA and Adjusted net income that the company uses in its communications. Planet Fitness news also includes announcements about securitized financing facilities, refinancings, and share repurchase authorizations, reflecting how the company manages its capital structure.
This news page aggregates these company-issued updates, earnings announcements, financing transactions and investor event communications for Planet Fitness, Inc. Tracking this stream can help readers understand how management describes the company’s growth, system-wide performance and strategic priorities over time.
Planet Fitness (PLNT) reported significant growth in its Q3 2021 results, achieving a total revenue of $154.3 million, a 46.4% increase from the prior year. The company reached a net income of $17.4 million, or $0.21 per diluted share, compared to a net loss in Q3 2020. System-wide same store sales grew 7.2%, marking a return to positive performance. The company opened 24 new stores, bringing the total to 2,193. Outlook for 2021 includes revenue expectations of $570 million to $580 million and adjusted EBITDA between $210 million and $220 million.
TowerBrook Capital Partners has completed the acquisition of ECP-PF Holdings Group, a major franchisee of Planet Fitness (NYSE: PLNT), which operates 108 clubs in the U.S. and Canada. The acquisition aims to enhance TowerBrook's position in the North American fitness landscape, leveraging ECP-PF’s strong growth track record. The partnership is expected to accelerate ECP-PF's expansion and operations, with CEO David Humphrey highlighting plans for new club locations. Financial terms were not disclosed, but TowerBrook's extensive resources are anticipated to significantly support ECP-PF's growth.
Planet Fitness (NYSE: PLNT) has appointed Huge as its new digital agency of record, following a strategic review. This collaboration aims to accelerate Planet Fitness's digital strategy, enhancing its mobile app, website, and in-club digital experiences. The focus will be on customer satisfaction, member retention, and a seamless omni-channel approach to support fitness journeys. Huge's innovative work aligns with Planet Fitness's goal to democratize fitness, making it accessible to a broader audience, particularly the 80% of the population that doesn't currently belong to a gym.
Planet Fitness, NYSE: PLNT, announced its third quarter results will be reported before market opens on November 4, 2021. The conference call discussing these results is scheduled for 8:00 a.m. ET on the same day. Investors can join the call via dial-in numbers or through a live webcast. An audio replay of the call will be available shortly after its conclusion and for one year thereafter. As of June 30, 2021, Planet Fitness boasts over 14.8 million members and operates 2,170 stores in various regions.
Planet Fitness, a leading fitness center franchisor, has launched a promotional offer for new members, allowing them to join for $1 down and $10 per month from October 4 to 13. The company emphasizes the importance of mental and physical wellness, especially in light of recent challenges. Enhanced COVID-19 safety protocols, including a touchless check-in and real-time crowd monitoring via the app, are implemented to ensure member safety. As of June 30, 2021, Planet Fitness reported over 14.8 million members and 2,170 locations globally.
Planet Fitness (NYSE: PLNT) has announced a partnership with the Coalition for Inclusive Fitness, aiming to enhance access to exercise for individuals with disabilities. This initiative includes commitments to integrate inclusive fitness equipment in new and existing clubs. The new equipment will adhere to ASTM standards and feature technology to aid users with visual impairments. Planet Fitness CEO Chris Rondeau emphasized the importance of creating a welcoming environment for everyone. This move is recognized as a significant advancement for accessible fitness, addressing health inequities faced by disabled individuals.
Planet Fitness is offering a limited-time promotion inviting new members to join for $1 down and $10 a month from September 7 to 16. This initiative aligns with survey findings that 65% of parents believe returning to school will improve family dynamics, while 67% plan to focus on their fitness. Enhanced COVID-19 protocols are in place, including touchless check-in and real-time capacity tracking via the app. As of June 30, 2021, Planet Fitness boasted over 14.8 million members and 2,170 locations worldwide.
Planet Fitness, Inc. (NYSE: PLNT) has selected Publicis Groupe as its new agency of record following a competitive review. This partnership aims to centralize marketing efforts and enhance efficiencies, targeting a 20% improvement in marketing spend efficiency, equivalent to a minimum of $40 million in incremental media investment in the first year. With over 15 million members as of July 2021, Planet Fitness continues to emphasize its mission of making fitness accessible and affordable. The company ranks #1 in both unaided and aided brand awareness in the gym category.
Planet Fitness, Inc. (NYSE: PLNT) announced its participation in two investor conferences. The first, hosted by J.P. Morgan, features a fireside chat on September 14, 2021, at 4:15 pm ET. The second, the Jefferies Fitness & Wellness Summit, occurs on September 15, 2021, at 1:05 pm ET. Live webcasts of both presentations will be available on their investor relations website. As of June 30, 2021, Planet Fitness had over 14.8 million members and 2,170 locations across multiple countries.
Planet Fitness (NYSE: PLNT) has signed a franchise agreement with Fitness Para Todos to expand its presence in Mexico, planning to open at least 80 new locations over the next five years. This partnership benefits from the Ibarra Group's expertise in the Mexican market and Argonne Capital Group's extensive U.S. franchise experience. Currently, Planet Fitness operates five clubs in Monterrey and aims to meet the demand of the 73% of the overweight Mexican population. The fitness chain emphasizes its affordable and high-quality services as it seeks to grow its brand internationally.