Planet Fitness Inc Stock Price, News & Analysis

Planet Fitness has announced a limited-time holiday promotion inviting new members to join for just $1 down and $10 per month from December 13 to 15. The campaign emphasizes the importance of mental and physical health and promotes their Judgement Free Zone environment, appealing to individuals of all fitness levels. Enhanced COVID-19 safety measures are in place, including touchless check-ins and increased sanitization. As of September 30, 2021, Planet Fitness reported over 15 million members and 2,193 clubs across several countries.

Planet Fitness (PLNT) reported significant growth in its Q3 2021 results, achieving a total revenue of $154.3 million, a 46.4% increase from the prior year. The company reached a net income of $17.4 million, or $0.21 per diluted share, compared to a net loss in Q3 2020. System-wide same store sales grew 7.2%, marking a return to positive performance. The company opened 24 new stores, bringing the total to 2,193. Outlook for 2021 includes revenue expectations of $570 million to $580 million and adjusted EBITDA between $210 million and $220 million.

TowerBrook Capital Partners has completed the acquisition of ECP-PF Holdings Group, a major franchisee of Planet Fitness (NYSE: PLNT), which operates 108 clubs in the U.S. and Canada. The acquisition aims to enhance TowerBrook's position in the North American fitness landscape, leveraging ECP-PF’s strong growth track record. The partnership is expected to accelerate ECP-PF's expansion and operations, with CEO David Humphrey highlighting plans for new club locations. Financial terms were not disclosed, but TowerBrook's extensive resources are anticipated to significantly support ECP-PF's growth.

Planet Fitness (NYSE: PLNT) has appointed Huge as its new digital agency of record, following a strategic review. This collaboration aims to accelerate Planet Fitness's digital strategy, enhancing its mobile app, website, and in-club digital experiences. The focus will be on customer satisfaction, member retention, and a seamless omni-channel approach to support fitness journeys. Huge's innovative work aligns with Planet Fitness's goal to democratize fitness, making it accessible to a broader audience, particularly the 80% of the population that doesn't currently belong to a gym.

Planet Fitness, NYSE: PLNT, announced its third quarter results will be reported before market opens on November 4, 2021. The conference call discussing these results is scheduled for 8:00 a.m. ET on the same day. Investors can join the call via dial-in numbers or through a live webcast. An audio replay of the call will be available shortly after its conclusion and for one year thereafter. As of June 30, 2021, Planet Fitness boasts over 14.8 million members and operates 2,170 stores in various regions.

Planet Fitness, a leading fitness center franchisor, has launched a promotional offer for new members, allowing them to join for $1 down and $10 per month from October 4 to 13. The company emphasizes the importance of mental and physical wellness, especially in light of recent challenges. Enhanced COVID-19 safety protocols, including a touchless check-in and real-time crowd monitoring via the app, are implemented to ensure member safety. As of June 30, 2021, Planet Fitness reported over 14.8 million members and 2,170 locations globally.

Planet Fitness (NYSE: PLNT) has announced a partnership with the Coalition for Inclusive Fitness, aiming to enhance access to exercise for individuals with disabilities. This initiative includes commitments to integrate inclusive fitness equipment in new and existing clubs. The new equipment will adhere to ASTM standards and feature technology to aid users with visual impairments. Planet Fitness CEO Chris Rondeau emphasized the importance of creating a welcoming environment for everyone. This move is recognized as a significant advancement for accessible fitness, addressing health inequities faced by disabled individuals.

Planet Fitness is offering a limited-time promotion inviting new members to join for $1 down and $10 a month from September 7 to 16. This initiative aligns with survey findings that 65% of parents believe returning to school will improve family dynamics, while 67% plan to focus on their fitness. Enhanced COVID-19 protocols are in place, including touchless check-in and real-time capacity tracking via the app. As of June 30, 2021, Planet Fitness boasted over 14.8 million members and 2,170 locations worldwide.

Planet Fitness, Inc. (NYSE: PLNT) has selected Publicis Groupe as its new agency of record following a competitive review. This partnership aims to centralize marketing efforts and enhance efficiencies, targeting a 20% improvement in marketing spend efficiency, equivalent to a minimum of $40 million in incremental media investment in the first year. With over 15 million members as of July 2021, Planet Fitness continues to emphasize its mission of making fitness accessible and affordable. The company ranks #1 in both unaided and aided brand awareness in the gym category.