Slotomania Launches "Vegas in PJs," Making Leading Casino Slots Free-to-Play on Mobile and Web
Rhea-AI Summary
Slotomania, a Playtika (PLTK) mobile gaming platform, has launched its new "Vegas in PJs" campaign featuring IGT's popular casino slots in a free-to-play format. The campaign, which debuted on April 29, 2025, showcases three of IGT's renowned land-based slots: Cleopatra II, Regal Riches, and Wheel of Fortune Lucky Coins On Stage.
The TV commercial features a real Slotomania player who won a European trip in 2025 to participate in the advertisement. The campaign builds on the success of their previous Cleopatra II promotion and reinforces Slotomania's strategic partnership with IGT to bring authentic casino experiences to mobile and web players.
Positive
- Strategic partnership with IGT, a leading global slot machine creator
- Integration of popular land-based casino games into mobile format
- Successful track record with previous campaigns (Cleopatra II)
- Free-to-play model expanding accessibility
Negative
- None.
News Market Reaction – PLTK
In the trading session that priced this news, PLTK declined 3.97%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Slotomania's latest social casino campaign features a real app player and highlights Company's strategic partnership with the leading global slot machine creator, IGT
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Launched on April 29, 2025, the Vegas in PJs TV spot is now broadcasting across major networks and channels with a playful commercial showcasing the ultimate fusion of comfort and excitement while players wearing PJs enjoy IGTs iconic land-based slots inside a buzzing casino. The creative spot highlights how Slotomania is bringing the thrill of IGT's games on the casino floor to the comfort of players' homes via free-to-play games. Further emphasizing its commitment to engaging with the Slotomania community, the commercial features a true Slotomania player, who won a trip to
"As a leader in mobile gaming, we aim to bring the energy and thrill of real IGT casino slots straight to our players," said Amnon Calev, Executive General Manager for Slotomania and Slots Central at Playtika. "Our strategic relationship with IGT not only brings new levels of excitement to our fanbase, but further emphasizes our commitment to delivering a premier gaming experience to our players."
Building on the success of Slotomania's Cleopatra II campaign, Vegas in PJs reinforces Slotomania's goal of bringing the most beloved casino floor slots to mobile and web players, spotlighting three of IGT's most beloved land-based slots: Cleopatra II, Regal Riches, and Wheel of Fortune Lucky Coins On Stage. With a successful track record, this campaign strengthens Slotomania's position as the go-to destination for immersive, at-home gaming. Players can find these fan-favorite slots in-game and experience different spins and wins from the comfort of their homes.
Slotomania is available to download for free on the App Store and Google Play or by visiting https://www.slotomania.com/
About Slotomania
Slotomania is the world's #1 free-to-play slots game from Playtika LTD, which is a subsidiary of Playtika Holding Corp. (NASDAQ: PLTK). Slotomania features a huge variety of free-to-play slot games with high-end design & graphics, top-of-the-line sound effects, and multiple variations of minigames to choose from. With new slot releases every month & the biggest slot lovers' community in the world, Slotomania is considered by many to be the ultimate free slots experience. Slotomania games are available on the web, Facebook, iPhone, iPad, Android, Amazon and Windows Phone. Although it has Vegas-style slot machines, there are no cash prizes and Slotomania's focus is on exhilarating gameplay and fostering a global player community. Slotomania aims to provide fun & excitement to all its users.
About Playtika
Playtika Holding Corp. (NASDAQ: PLTK) is a mobile gaming entertainment and technology market leader with a portfolio of multiple game titles. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya,
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SOURCE Playtika Holding Corp