SuperPlay Announces New Game: Disney Solitaire
Playtika (NASDAQ:PLTK) subsidiary SuperPlay has launched Disney Solitaire, its first new game following Playtika's acquisition. The free-to-play mobile game, available globally on Android and iOS, features a unique take on TriPeaks Solitaire incorporating Disney and Pixar characters.
The game showcases over 75 characters and storylines from beloved franchises including The Lion King, Beauty and the Beast, Frozen, Moana, Toy Story, Coco, Ratatouille, and Up. Players can experience enchanting scenes and nostalgic moments while engaging with classic card gameplay enhanced by Disney's magical elements.
The collaboration between SuperPlay and Disney Games represents a strategic move to enhance player engagement through familiar Disney and Pixar characters, featuring optional in-app purchases and specially crafted visuals by SuperPlay's artists.
SuperPlay, una sussidiaria di Playtika (NASDAQ:PLTK), ha lanciato Disney Solitaire, il suo primo nuovo gioco dopo l'acquisizione da parte di Playtika. Questo gioco mobile free-to-play, disponibile a livello globale su Android e iOS, propone una versione unica del TriPeaks Solitaire con i personaggi di Disney e Pixar.
Il gioco presenta oltre 75 personaggi e trame tratte da amati franchise come Il Re Leone, La Bella e la Bestia, Frozen, Oceania, Toy Story, Coco, Ratatouille e Up. I giocatori possono immergersi in scene incantevoli e momenti nostalgici, godendo del classico gameplay di carte arricchito dagli elementi magici Disney.
La collaborazione tra SuperPlay e Disney Games rappresenta una mossa strategica per aumentare il coinvolgimento dei giocatori attraverso personaggi familiari di Disney e Pixar, con acquisti in-app opzionali e grafiche appositamente realizzate dagli artisti di SuperPlay.
SuperPlay, subsidiaria de Playtika (NASDAQ:PLTK), ha lanzado Disney Solitaire, su primer juego nuevo tras la adquisición por parte de Playtika. Este juego móvil gratuito, disponible globalmente en Android e iOS, ofrece una versión única del TriPeaks Solitaire con personajes de Disney y Pixar.
El juego incluye más de 75 personajes y tramas de franquicias queridas como El Rey León, La Bella y la Bestia, Frozen, Moana, Toy Story, Coco, Ratatouille y Up. Los jugadores pueden disfrutar de escenas encantadoras y momentos nostálgicos mientras juegan al clásico solitario con elementos mágicos de Disney.
La colaboración entre SuperPlay y Disney Games es una estrategia para aumentar la participación de los jugadores mediante personajes conocidos de Disney y Pixar, con compras dentro de la aplicación opcionales y gráficos especialmente diseñados por los artistas de SuperPlay.
Playtika(NASDAQ:PLTK)의 자회사 SuperPlay가 Disney Solitaire를 출시했습니다. 이는 Playtika 인수 이후 처음 선보이는 신작 게임입니다. 전 세계 안드로이드와 iOS에서 무료로 즐길 수 있는 이 모바일 게임은 디즈니와 픽사 캐릭터가 포함된 독특한 TriPeaks Solitaire 버전을 제공합니다.
이 게임에는 라이온 킹, 미녀와 야수, 겨울왕국, 모아나, 토이 스토리, 코코, 라따뚜이, 업 등 사랑받는 프랜차이즈의 75개 이상의 캐릭터와 스토리가 등장합니다. 플레이어는 마법 같은 디즈니 요소가 더해진 클래식 카드 게임을 즐기면서 매혹적인 장면과 향수를 불러일으키는 순간들을 경험할 수 있습니다.
SuperPlay와 Disney Games의 협력은 친숙한 디즈니와 픽사 캐릭터를 통해 플레이어 참여를 높이기 위한 전략적 움직임이며, 선택적 인앱 구매와 SuperPlay 아티스트들이 제작한 특별한 비주얼도 포함되어 있습니다.
SuperPlay, filiale de Playtika (NASDAQ:PLTK), a lancé Disney Solitaire, son premier nouveau jeu depuis l’acquisition par Playtika. Ce jeu mobile free-to-play, disponible mondialement sur Android et iOS, propose une version unique du TriPeaks Solitaire intégrant des personnages Disney et Pixar.
Le jeu présente plus de 75 personnages et intrigues issus de franchises appréciées telles que Le Roi Lion, La Belle et la Bête, La Reine des Neiges, Vaiana, Toy Story, Coco, Ratatouille et Là-haut. Les joueurs peuvent vivre des scènes enchanteuses et des moments nostalgiques tout en profitant d’un gameplay classique de cartes enrichi par la magie Disney.
La collaboration entre SuperPlay et Disney Games constitue une démarche stratégique visant à renforcer l’engagement des joueurs grâce à des personnages Disney et Pixar familiers, avec des achats intégrés optionnels et des visuels spécialement conçus par les artistes de SuperPlay.
SuperPlay, eine Tochtergesellschaft von Playtika (NASDAQ:PLTK), hat Disney Solitaire veröffentlicht – ihr erstes neues Spiel nach der Übernahme durch Playtika. Das weltweit auf Android und iOS verfügbare Free-to-Play-Mobile-Spiel bietet eine einzigartige Variante von TriPeaks Solitaire mit Disney- und Pixar-Charakteren.
Das Spiel zeigt über 75 Charaktere und Handlungsstränge aus beliebten Franchises wie Der König der Löwen, Die Schöne und das Biest, Die Eiskönigin, Vaiana, Toy Story, Coco, Ratatouille und Oben. Spieler erleben bezaubernde Szenen und nostalgische Momente, während sie das klassische Kartenspiel mit den magischen Elementen von Disney genießen.
Die Zusammenarbeit zwischen SuperPlay und Disney Games ist ein strategischer Schritt, um die Spielerbindung durch vertraute Disney- und Pixar-Charaktere zu steigern. Das Spiel bietet optionale In-App-Käufe und speziell von SuperPlays Künstlern gestaltete visuelle Inhalte.
- Strategic partnership with Disney Games enhances brand value
- Global launch on both Android and iOS platforms maximizes market reach
- Monetization potential through in-app purchases
- Leverages popular Disney/Pixar IP with 75+ characters to drive user acquisition
- Heavy dependence on Disney license for game success
- Competitive mobile gaming market with numerous solitaire alternatives
Insights
Playtika's Disney Solitaire launch represents strategic diversification through licensed IP, potentially broadening audience reach while facing substantial competition in casual gaming.
Playtika's launch of Disney Solitaire through its SuperPlay studio marks a strategic evolution in the company's portfolio diversification strategy. This release leverages two powerful elements: the accessible, widely-appealing TriPeaks Solitaire mechanic and Disney's unparalleled brand power with over 75 characters from beloved franchises.
The free-to-play model with optional in-app purchases aligns with Playtika's established monetization approach across its social casino and casual portfolio. However, this formula faces implementation challenges in the casual puzzle space where conversion rates typically hover below mobile gaming averages.
What's particularly significant is how this represents Playtika's first major branded IP partnership at a time when user acquisition costs continue escalating industry-wide. Disney's recognizable characters could substantially reduce customer acquisition expenses – a crucial advantage in today's hyper-competitive mobile marketplace where unbranded titles struggle for visibility.
The strategic timing is noteworthy as Playtika expands beyond its core social casino roots into the broader casual market. While the solitaire category offers massive scale with hundreds of millions of potential players, it's also fiercely contested with entrenched competitors boasting years of optimization experience.
The true test will be whether Disney's IP appeal translates into stronger player retention and monetization metrics compared to unbranded alternatives, especially given the likely premium licensing costs affecting profitability margins.
Disney partnership gives Playtika access to premium entertainment IP, enhancing brand perception while potentially attracting new demographics despite uncertain revenue impact.
This Disney Games collaboration represents a significant brand alignment win for Playtika beyond mere product expansion. Securing Disney's coveted entertainment licenses demonstrates the company's growing industry standing, as Disney maintains notoriously selective partnership standards.
The integration of 75+ Disney and Pixar characters across franchises like The Lion King, Frozen, and Toy Story provides Playtika with access to multi-generational appeal that few entertainment properties can match. This diversity allows for targeted content refreshes around character-specific events, creating natural marketing opportunities throughout the calendar year.
What makes this particularly valuable is the dual demographic reach: Disney properties attract both nostalgic adults controlling mobile spending decisions and younger audiences who influence those purchases. This bridges demographic gaps in Playtika's existing user base, potentially expanding their market footprint.
The endorsement from Disney's VP Luigi Priore highlighting SuperPlay's "talented artists" and "mobile gaming expertise" signals strong satisfaction with the product quality, suggesting this could evolve beyond a one-off collaboration into a longer-term relationship across additional properties.
While financial terms remain undisclosed, Disney licensing typically commands premium revenue-sharing arrangements that impact profitability margins. The strategic question becomes whether the increased visibility and user acquisition advantages outweigh those premium costs in the hyper-competitive casual gaming segment.
Now available globally, the collaboration marks the first new game launch following Playtika's acquisition of SuperPlay
HERZLIYA,
Disney Solitaire offers a fresh twist on the classic TriPeaks Solitaire game, blending timeless card gameplay with the magic of Disney. Players journey through enchanting scenes and relive nostalgic moments with iconic characters. With engaging levels and compelling visuals, Disney Solitaire invites mobile gaming and Disney fans alike to reconnect with some of their favorite stories while enjoying a fresh take on Solitaire.
Disney Solitaire will feature over 75 Disney and Pixar characters and storylines, including Disney's The Lion King, Beauty and the Beast, Frozen and Moana, as well as Disney and Pixar's Toy Story, Coco, Ratatouille, Up and more offering a rich and diverse gaming experience for players around the world.
"Teaming up with Disney Games to create Disney Solitaire is an important milestone for the company as we continue to find captivating ways to keep players engaged, this time with the help of beloved Disney and Pixar characters," said Gilad Almog, Co-Founder, SuperPlay.
"Disney Solitaire offers a delightful twist on TriPeaks Solitaire with the added magic of Disney and Pixar characters," said Luigi Priore, VP, General Manager, Disney and Pixar Games. "SuperPlay's talented artists have crafted a stunning new visual style, and combined with their mobile gaming expertise, deliver an engaging game that beautifully showcases the magic of classic Disney and Pixar films."
Disney Solitaire is currently available globally on Android and iOS devices via the Google Play Store and Apple App Store.
About Playtika
Playtika Holding Corp. (NASDAQ: PLTK) is a mobile gaming entertainment and technology market leader with a portfolio of multiple game titles, who recently acquired SuperPlay in November 2024. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya,
About SUPERPLAY, LTD.
Founded in 2019 by industry veterans Gilad Almog, Eyal Netzer and Elad Drory, SuperPlay is one of the fastest growing mobile gaming companies in the world with back-to-back hit games: Dice Dreams and Domino Dreams. SuperPlay was acquired by Playtika Holding Corp. (NASDAQ: PLTK) in 2024.
View original content to download multimedia:https://www.prnewswire.com/news-releases/superplay-announces-new-game-disney-solitaire-302431394.html
SOURCE Playtika Holding Corp
FAQ
What is Disney Solitaire and how does it relate to Playtika (PLTK)?
Which Disney and Pixar characters are featured in Disney Solitaire?
Where can I download Disney Solitaire by Playtika (PLTK)?
Is Disney Solitaire free to play?
