Survey Reveals Robust Public Support for Better Alternatives to Help Reduce Smoking
Eight in 10 adults agree that adult smokers should have access to smoke-free options, while
The survey found that
Alarmingly, current policies in many countries stand in the way of allowing legal-age adults to switch to scientifically substantiated better alternatives. Approximately three-quarters of respondents (
“Progress matters. Countries that embrace smoke-free products have seen declines in cigarette sales and smoking rates,” said Jacek Olczak, Chief Executive Officer of Philip Morris International. “There is strong demand globally for governments to adopt fact-based policies that keep pace with innovation and deliver better outcomes for society.”
Key findings
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Around three-quarters of the survey respondents (
76% ) are very or somewhat concerned that decisions are being made based on ideology instead of science and facts. -
Nearly 9 in 10 (
87% ) say it is very or somewhat important for governments to make public health decisions based on science instead of ideology. -
Six in 10 (
58% ) agree it is wrong for governments to ban or severely restrict the sale of less harmful alternatives while cigarette sales remain legal. Agreement in countries that have banned all or some smoke-free products stands at:Argentina (61% ),Brazil (61% ), andIndia (73% ). -
Six in 10 (
61% ) also agree it is a public health failure that29% of the global adult population lives in a country where all or some smoke-free alternatives are banned. -
Four in five (
80% ) believe public health organizations have a responsibility to share all available evidence on smoke-free alternatives rather than selectively citing data. -
Just over three-quarters (
77% ) of respondents outsideSweden think their country should follow Sweden’s approach to smoke-free alternatives. -
More than 8 in 10 (
82% ) legal-age smokers in countries where all or some smoke-free products are banned would like the opportunity to buy them legally.
Today, more than 190 million smokers1 in more than 20 countries—nearly one in five globally—have no legal access to a range of smoke-free products, even though cigarettes—the most harmful way to consume nicotine—remain widely available. In many of these countries declines in smoking rates have stagnated despite advertising bans, high excise taxes, plain packaging, and a complete flavor ban on cigarettes.
Find out more here: https://www.pmi.com/progressmatters
About the Study
Povaddo fielded the survey among adults aged 21 and older between September 11 and 17, 2025, in 9 countries:
Philip Morris International: A Global Smoke-Free Champion
Philip Morris International is a leading international consumer goods company, actively delivering a smoke-free future and evolving its portfolio for the long term to include products outside of the tobacco and nicotine sector. The company’s current product portfolio primarily consists of cigarettes and smoke-free products, including heat-not-burn, nicotine pouch, and e-vapor products. As of June 30, 2025, our smoke-free products were available for sale in 97 markets, and PMI estimates they were used by over 41 million legal-age consumers around the world, many of whom have moved away from cigarettes or significantly reduced their consumption. The smoke-free business accounted for
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1 WHO Global report on trends in prevalence of tobacco use 2000 – 2030 9789240088283-eng.pdf |
View source version on businesswire.com: https://www.businesswire.com/news/home/20250925818926/en/
David Fraser
Philip Morris International
T. +41 (0)58 242 4500
E. david.fraser@pmi.com
Source: Philip Morris International