CLOCK OFF! MALIBU PARTNERS WITH BRIAN COX TO URGE AMERICANS TO DITCH OVERWORK
Malibu, the leading white rum-based coconut liqueur, has launched the second phase of its 'Do Whatever Tastes Good' campaign featuring actor Brian Cox. The 'Clock Off' initiative aims to address the growing issue of overwork among Americans.
According to a recent Malibu study, Americans work an average of 15 extra hours weekly, equivalent to eight additional working days annually. The survey revealed that workers manage 28 lines of communication after hours weekly, resulting in over 17 hours of unpaid overtime monthly. Additionally, 71% of Americans feel pressured to work overtime, with 1 in 5 reporting feeling overworked.
The campaign features Cox in a pink suit roller skating out of a boardroom at 5:01 pm to enjoy a Malibu Piña Colada on the beach, promoting work-life balance and encouraging people to disconnect from work on time.
Malibu, il principale liquore al cocco a base di rum bianco, ha lanciato la seconda fase della sua campagna 'Do Whatever Tastes Good' con l'attore Brian Cox. L'iniziativa 'Clock Off' mira a affrontare il crescente problema del sovraccarico di lavoro tra gli americani.
Secondo un recente studio di Malibu, gli americani lavorano in media 15 ore extra settimanali, equivalenti a otto giorni lavorativi aggiuntivi all'anno. L'indagine ha rivelato che i lavoratori gestiscono 28 linee di comunicazione dopo l'orario di lavoro settimanale, portando a oltre 17 ore di straordinari non retribuiti mensili. Inoltre, il 71% degli americani si sente sotto pressione per lavorare straordinari, con 1 persona su 5 che riporta di sentirsi sovraccarica.
La campagna presenta Cox in un completo rosa che pattina su rotelle uscendo da una sala riunioni alle 17:01 per gustare un Malibu Piña Colada in spiaggia, promuovendo l'equilibrio tra vita lavorativa e vita privata e incoraggiando le persone a disconnettersi dal lavoro in tempo.
Malibu, el principal licor de coco a base de ron blanco, ha lanzado la segunda fase de su campaña 'Do Whatever Tastes Good' con el actor Brian Cox. La iniciativa 'Clock Off' busca abordar el creciente problema del exceso de trabajo entre los estadounidenses.
Según un reciente estudio de Malibu, los estadounidenses trabajan un promedio de 15 horas extra semanales, lo que equivale a ocho días laborales adicionales al año. La encuesta reveló que los trabajadores gestionan 28 líneas de comunicación fuera del horario laboral semanal, lo que resulta en más de 17 horas de horas extras no remuneradas al mes. Además, el 71% de los estadounidenses siente presión para trabajar horas extras, con 1 de cada 5 reportando sentirse sobrecargado.
La campaña presenta a Cox en un traje rosa patinando sobre ruedas al salir de una sala de juntas a las 5:01 p.m. para disfrutar de un Malibu Piña Colada en la playa, promoviendo el equilibrio entre trabajo y vida personal y animando a las personas a desconectarse del trabajo a tiempo.
말리부, 주요 화이트 럼 기반 코코넛 리큐르가 배우 브라이언 콕스와 함께 'Do Whatever Tastes Good' 캠페인의 두 번째 단계를 출시했습니다. 'Clock Off' 이니셔티브는 미국인들 사이에서 증가하는 과중한 업무 문제를 해결하는 것을 목표로 하고 있습니다.
최근 말리부 연구에 따르면, 미국인들은 평균 주당 15시간 추가 근무를 하며, 이는 연간 8일의 추가 근무일에 해당합니다. 설문조사에 따르면, 근로자들은 주간 근무 시간 외에 28개의 소통 라인을 관리하고 있으며, 이는 매달 17시간 이상의 무급 초과 근무로 이어집니다. 또한, 미국인의 71%가 초과 근무 압박을 느끼며, 5명 중 1명은 과중한 업무를 느낀다고 보고했습니다.
이 캠페인은 콕스가 분홍색 정장을 입고 오후 5시 1분에 회의실을 나와 해변에서 말리부 피냐 콜라다를 즐기는 모습을 담아, 일과 삶의 균형을 촉진하고 사람들이 제시간에 일에서 벗어나도록 격려합니다.
Malibu, la principale liqueur de noix de coco à base de rhum blanc, a lancé la deuxième phase de sa campagne 'Do Whatever Tastes Good' avec l'acteur Brian Cox. L'initiative 'Clock Off' vise à aborder le problème croissant du surmenage chez les Américains.
Selon une récente étude de Malibu, les Américains travaillent en moyenne 15 heures supplémentaires par semaine, ce qui équivaut à huit jours de travail supplémentaires par an. L'enquête a révélé que les travailleurs gèrent 28 lignes de communication après les heures de travail chaque semaine, ce qui entraîne plus de 17 heures de travail non rémunéré par mois. De plus, 71% des Américains se sentent sous pression pour faire des heures supplémentaires, avec 1 sur 5 déclarant se sentir surmené.
La campagne met en scène Cox dans un costume rose patinant hors d'une salle de réunion à 17h01 pour déguster un Malibu Piña Colada sur la plage, promouvant l'équilibre entre vie professionnelle et vie privée et encourageant les gens à se déconnecter du travail à temps.
Malibu, der führende Kokoslikör auf Rum-Basis, hat die zweite Phase seiner Kampagne 'Do Whatever Tastes Good' mit dem Schauspieler Brian Cox gestartet. Die Initiative 'Clock Off' zielt darauf ab, das wachsende Problem der Überarbeitung unter den Amerikanern anzugehen.
Laut einer aktuellen Studie von Malibu arbeiten Amerikaner im Durchschnitt 15 zusätzliche Stunden pro Woche, was acht zusätzlichen Arbeitstagen pro Jahr entspricht. Die Umfrage ergab, dass die Arbeitnehmer wöchentlich 28 Kommunikationslinien außerhalb der Arbeitszeit verwalten, was zu über 17 Stunden unbezahlter Überstunden pro Monat führt. Darüber hinaus fühlen sich 71% der Amerikaner unter Druck, Überstunden zu leisten, wobei 1 von 5 angibt, sich überarbeitet zu fühlen.
Die Kampagne zeigt Cox in einem pinken Anzug, der um 17:01 Uhr aus einem Konferenzraum rollschuhfahrend herauskommt, um am Strand einen Malibu Piña Colada zu genießen, und fördert das Gleichgewicht zwischen Arbeit und Freizeit und ermutigt die Menschen, pünktlich mit der Arbeit abzuschalten.
- Malibu maintains position as #1 white rum-based coconut liqueur
- Partnership with high-profile actor Brian Cox increases brand visibility
- Strategic marketing campaign addresses relevant social issue of work-life balance
- None.
The campaign launches after a recent
"Contrary to the characters I play, I'm all about celebrating the enjoyment of life and taking time off for the people and things that matter. In some roles I was consumed by work, control, and power, and never knew when to clock off," Brian Cox said. "But the reality is, we all need to disconnect if we want to enjoy what life has to offer. The 'Do Whatever Tastes Good' campaign by
In the campaign's first ad, Cox trades in his usual serious demeanor for a more playful, laid-back vibe. Sporting an uncharacteristically bright pink suit, at 5:01 pm sharp he roller skates out of the boardroom in pursuit of unwinding with a Malibu Piña Colada on the beach, blissfully enjoying his after-hours freedom.
While Cox is all about clocking off on time, the campaign highlights a growing issue: the rise of "disguised overtime." Survey results² reveal that Americans aren't unplugging from their jobs.
- The average worker juggles 28 lines of communication after hours weekly, adding up to over 17 hours of unpaid overtime per month without even realizing it.2,3
71% of Americans feel pressured to work overtime.- 1 in 5 Americans report feeling overworked.
"We understand that work is a meaningful part of life—it provides purpose, structure, and a way to contribute. But it's overwork—not work—that's wearing us down. At
Ready to embrace your summer self and Clock Off with
For more information contact:
Jordan Serafino, Strategic Brand Communications Manager
jordan.serafino@pernod-ricard.com
malibu@toarticulate.com
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Malibu® White Rum with Coconut Liqueur.
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About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the
Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.
1Source - IWSR 2023
2Survey of 13,000 adults - 2,000
3Based on the average piece of communication taking 10 minutes, so 28 times equates to 4hrs 40mins per week, 17 hours per month = over 2 days
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