Welcome to our dedicated page for Pernod Ricard S news (Ticker: PRNDY), a resource for investors and traders seeking the latest updates and insights on Pernod Ricard S stock.
The PRNDY news page aggregates recent announcements and brand communications connected to Pernod Ricard S.A. and its U.S. subsidiary, Pernod Ricard USA. These items provide insight into how the global premium spirits and wine group develops its portfolio, approaches sustainability, and engages with consumers through marketing, partnerships and category-focused initiatives.
Readers can find coverage of brand campaigns for labels such as Malibu, Absolut and The Glenlivet, where the company outlines collaborations with public figures, new creative platforms and consumer research. For example, Malibu features in campaigns encouraging work-life balance and "vacation you" themes, while Absolut has highlighted a collaboration with Paris Hilton around the Cosmopolitan cocktail and related drinkware. The Glenlivet appears in stories that connect Scotch whisky heritage with contemporary culture and design.
News related to champagne and sparkling wine includes G.H. Mumm’s partnership with TOWT to ship champagne by sailing cargo ship from Le Havre to New York, framed as part of Pernod Ricard’s path toward carbon neutrality by 2050. This type of coverage illustrates how the group links brand activity with broader environmental objectives across viticulture, packaging, distillation and transport.
Corporate and category developments also appear in the feed. Examples include the establishment of North American Distillers to oversee the American whiskey portfolio, as well as a new Route-to-Market strategy for Pernod Ricard USA that introduces dedicated divisions for ready-to-drink offerings and emerging brands. There is also information on the "Good Nights Are Safe Nights" initiative, which focuses on responsible nightlife and harm reduction in partnership with Safe Night LLC.
By following PRNDY news, investors and observers can see how Pernod Ricard’s global positioning as a premium spirits and wine group is reflected in its U.S. operations, brand strategies, sustainability projects and responsibility programs. This page can be revisited to monitor new campaigns, category moves and corporate initiatives as they are announced.
Absolut has partnered with Paris Hilton and her media company, 11:11 Media, to reintroduce the Cosmo cocktail in popular culture through a new drinkware collection. The collection, called the Absolut x Paris Hilton Cosmo Collection, includes blush pink, hand-blown martini glasses and an insulated cocktail shaker, available exclusively on Amazon. This collaboration was teased earlier at Coachella and marks Paris Hilton's first foray into drinkware. The promotion highlights the Absolut Citron-based Cosmo cocktail, a staple since the '80s, and aims to inspire new Cosmo-inspired celebrations this summer. Prices for the drinkware range from $25 to $29.
Malibu has launched a new summer campaign with TV personality Paige DeSorbo, aimed at helping people unlock their 'vacation selves' anytime, anywhere. The campaign includes a collaboration with ResortPass for cabana experiences in select U.S. markets, an exclusive tote bag in partnership with LSPACE, and a new cocktail called the 'Malibu Paige Breeze.' Malibu's Brand Director, Saragh Killeen, emphasized that the brand seeks to bring the vacation experience to everyday life without the need for travel. The campaign taps into the desire of 78% of people who wish they could feel like they're on vacation at home.
Skrewball Whiskey launches a new campaign titled 'Skrew the Usual,' promoting the brand's unique peanut butter whiskey flavor. The campaign encourages consumers to embrace adventure and innovation, breaking away from routine to try something new. The introduction of this campaign marks a significant milestone for Skrewball since its acquisition by Pernod Ricard in 2023. The brand has seen remarkable growth, becoming the number one peanut butter whiskey in the US with 83% market share and ranking among the top brands in the flavored whiskey category.
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