Welcome to our dedicated page for Pernod Ricard S news (Ticker: PRNDY), a resource for investors and traders seeking the latest updates and insights on Pernod Ricard S stock.
The PRNDY news page aggregates recent announcements and brand communications connected to Pernod Ricard S.A. and its U.S. subsidiary, Pernod Ricard USA. These items provide insight into how the global premium spirits and wine group develops its portfolio, approaches sustainability, and engages with consumers through marketing, partnerships and category-focused initiatives.
Readers can find coverage of brand campaigns for labels such as Malibu, Absolut and The Glenlivet, where the company outlines collaborations with public figures, new creative platforms and consumer research. For example, Malibu features in campaigns encouraging work-life balance and "vacation you" themes, while Absolut has highlighted a collaboration with Paris Hilton around the Cosmopolitan cocktail and related drinkware. The Glenlivet appears in stories that connect Scotch whisky heritage with contemporary culture and design.
News related to champagne and sparkling wine includes G.H. Mumm’s partnership with TOWT to ship champagne by sailing cargo ship from Le Havre to New York, framed as part of Pernod Ricard’s path toward carbon neutrality by 2050. This type of coverage illustrates how the group links brand activity with broader environmental objectives across viticulture, packaging, distillation and transport.
Corporate and category developments also appear in the feed. Examples include the establishment of North American Distillers to oversee the American whiskey portfolio, as well as a new Route-to-Market strategy for Pernod Ricard USA that introduces dedicated divisions for ready-to-drink offerings and emerging brands. There is also information on the "Good Nights Are Safe Nights" initiative, which focuses on responsible nightlife and harm reduction in partnership with Safe Night LLC.
By following PRNDY news, investors and observers can see how Pernod Ricard’s global positioning as a premium spirits and wine group is reflected in its U.S. operations, brand strategies, sustainability projects and responsibility programs. This page can be revisited to monitor new campaigns, category moves and corporate initiatives as they are announced.
Pernod Ricard and JCDecaux have launched the Data Portal, a digital partnership aimed at enhancing data management. This platform allows the centralization and easy access to data across their global entities, aiding in commercial strategy development. The initiative began in 2020 and is part of both companies' drive for digital transformation. The Data Portal is developed by Pernod Ricard's Data Center of Excellence team and is available for free to both companies, promoting collaboration without data exchange.
The Irish Distillers has announced a significant €250 million investment to establish a new distillery in Midleton, Cork, expected to commence operations in 2025. This project aims to enhance production capacity for renowned brands like Jameson and Redbreast, creating approximately 100 skilled jobs and 800 construction jobs. The distillery will utilize innovative MVR technology for carbon neutrality and contribute to local biodiversity efforts. This investment reflects Irish Distillers' commitment to sustainability and the growing global demand for Irish whiskey.
Pernod Ricard reported record sales of €10,701m for FY22, achieving a 17% organic growth and a 21% reported increase, aided by favorable FX impacts. Growth was double-digit across all regions, with strong performances in North America (+12%) and Latin America (+dynamic growth). Specialty Brands showed a remarkable +24% growth. The company also achieved a profit from recurring operations of €3,024m, up 32% from FY21. The proposed dividend of €4.12 represents a 32% increase. Looking ahead, Pernod Ricard anticipates dynamic, broad-based net sales growth for FY23.
Pernod Ricard USA has appointed Kathryn Brown as the new Head of Content Strategy and Activation, effective immediately. With over 20 years of experience, including her recent role as Managing Director at BBDO Worldwide, Brown will oversee The Mix, Pernod Ricard's in-house creative agency. Her role focuses on creating personalized, omnichannel content to enhance consumer experience and drive business growth. Brown expressed excitement about transitioning from agency work to leading content strategies at Pernod Ricard, aiming to cultivate a culture of creative excellence.
Pernod Ricard has established a new unit, the American Whiskey Collective, to enhance the growth of its premium whiskey brands including Jefferson's, Rabbit Hole, Smooth Ambler, and TX Whiskeys. This initiative aims to accelerate Pernod Ricard's presence in both U.S. and global markets, capitalizing on the significant demand trend in American whiskey. The unit will be led by marketing veteran Craig Johnson and operations executive Jessica Chen, focusing on strategic development and leveraging the company's network for global expansion.
Redbreast Irish Whiskey, produced by Irish Distillers, introduces the Kentucky Oak Edition, the first in its dedicated American Oak series aimed at the U.S. market. This whiskey, crafted from malted and unmalted barley, is aged in a combination of American Oak Bourbon barrels and Spanish Oloroso sherry butts, then finished in PEFC certified oak from Kentucky. Bottled at 101 proof, it offers complex tasting notes, including cedarwood, vanilla, and spices. Available from June at a starting price of $95.99, it emphasizes the importance of sustainable practices in oak sourcing.
Pernod Ricard announces the launch of a digital label system aimed at enhancing consumer transparency regarding product content and health information. Set to begin with a European pilot in July 2022, the initiative will see QR codes on bottles providing essential details, including ingredient lists, health risks, and responsible drinking guidelines. The rollout is expected to reach a global scale by 2024. Chairman and CEO Alexandre Ricard emphasized the company's commitment to consumer-centric practices and responsible drinking.
Pernod Ricard announced the sale of its Tormore Scotch Whisky brand and distillery to Elixir Distillers, co-founded by Sukhinder and Rajbir Singh. Located in the Speyside region, Tormore has a production capacity of nearly 5 million liters annually. This partnership reflects a strong relationship, following Pernod Ricard's investment in its Aberlour and Miltonduff facilities which will boost Scotch production by 14 million liters. The deal is part of Pernod Ricard's strategy for active portfolio management and sustainable growth.
Pernod Ricard USA has announced partnerships with four marketing agencies—Casanova//McCann, CHÉ Creative, Titanium Worldwide LLC, and PLAN C Agency—to enhance representation of Black, AAPI, LGBTQ+, and Hispanic/Latino communities in its marketing. This initiative is part of the company's commitment to inclusive marketing, allocating at least 2% of media spending to Black-owned businesses. The partnerships aim to diversify communications across the brand portfolio, fostering authentic storytelling and community connection.
Pernod Ricard's annual Responsib’All Day on June 16 focuses on community engagement and environmental restoration. Employees worldwide will participate in various local projects, including tree planting and waste collection, aligning with the company’s Sustainability & Responsibility 2030 initiative. Chairman and CEO Alexandre Ricard emphasizes the importance of community and sustainable practices. The group's contributions include a €1 million donation to the UNHCR and support for employees during the pandemic. Pernod Ricard, a top wine and spirits producer, generated €8.8 billion in FY21.