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Purple Innovatio Stock Price, News & Analysis

PRPL Nasdaq

Welcome to our dedicated page for Purple Innovatio news (Ticker: PRPL), a resource for investors and traders seeking the latest updates and insights on Purple Innovatio stock.

Purple Innovation, Inc. (NASDAQ: PRPL) is a comfort innovation and premium mattress company whose news flow centers on sleep technology, product launches, commercial partnerships, and financial performance. The company is known for its proprietary GelFlex Grid® technology, which it describes as the most significant advancement in sleep science in decades and the core of its premium mattress and pillow offerings.

News about Purple frequently highlights developments in its product portfolio, including new mattress collections such as Rejuvenate and Rejuvenate 2.0 and the introduction of DreamLayer™ technology. Press releases describe how these grid-based designs aim to deliver deeper immersion, improved pressure relief, temperature balance, and support for all sleep positions. Independent validation is another recurring theme: in‑home studies by SleepScore Labs on Purple’s Essentials and Restore mattresses reported reductions in pain-related sleep disruptions and improvements in both objective and self‑reported sleep metrics compared to participants’ prior mattresses.

Investors following PRPL news will also find regular quarterly and annual earnings announcements detailing net revenue, gross margin, net loss, adjusted EBITDA, and cash flow trends. These updates discuss Purple’s restructuring efforts, cost savings initiatives, and its Path to Premium Sleep strategy, which focuses on premium product lines and operational efficiency. Financial news has also covered term loan amendments, incremental debt financing, and the issuance of equity warrants to lenders and commercial partners to support investments in innovation, advertising, and expanded distribution.

Another important category of Purple news involves strategic relationships and capital markets developments. The company has announced a significant expansion of its commercial relationship with Somnigroup International, Inc. and Mattress Firm, including plans to more than double the number of Purple mattress slots in Mattress Firm stores and a strategic supply agreement with Tempur Sherwood, LLC. Regulatory and listing-related updates, such as the Nasdaq minimum bid price notice disclosed in a Form 8‑K, also appear in the company’s news stream. For readers tracking PRPL, this news page aggregates these product, partnership, financial, and regulatory updates in one place for ongoing monitoring.

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Purple (NASDAQ: PRPL) announced independent SleepScore Labs studies showing Purple Essentials and Purple Restore mattresses with GelFlex Grid reduced self-reported nighttime pain disruptions and improved measured sleep across two 10-week, in-home trials covering >3,300 nights.

Key results: pain reductions of 68% (Essentials) and 63% (Restore); Essentials users fell asleep 8% faster and woke 6% less often; Restore users gained +3.5 hours deep sleep/month and +7 hours total sleep/month, with sleep quality +3% and efficiency +2%. Self-reported morning restoration and satisfaction rose substantially for both collections.

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Purple (NASDAQ: PRPL) announced results from two independent 10-week, in-home SleepScore Labs studies of its Essentials and Restore mattresses with GelFlex Grid technology.

Across more than 3,300 nights of objective and self-reported data, participants reported nighttime pain reductions of 68% (Essentials) and 63% (Restore), plus large gains in morning restoration, sleep quality, and satisfaction (Essentials: +90%–+127%; Restore: +170%–+214%). Objectively measured changes included faster sleep onset (Essentials) and more deep sleep and longer monthly sleep time (Restore).

Interested partners can discuss the findings at Purple's Las Vegas Winter Market showroom on January 26, 2026.

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Purple Innovation (NASDAQ: PRPL) reported third quarter 2025 results on Nov 4, 2025, highlighting a continued profitability turnaround. Q3 net revenue was $118.8M versus $118.6M year‑ago. Gross profit rose to $50.9M (42.8% of revenue) and adjusted gross margin expanded by 230 basis points vs. the prior year. Operating expense fell 23.2% to $63.0M. Net loss narrowed to $11.7M from $39.2M, and adjusted EBITDA improved to $0.2M from $(6.4)M. Cash was $32.4M and net inventories were $65.8M (up 9.8% YoY). The company maintained full‑year 2025 guidance: $465–$485M revenue and adjusted EBITDA breakeven to $10M.

Management cited Rejuvenate 2.0, Mattress Firm rollout, showroom strength and manufacturing efficiencies as drivers of momentum while e‑commerce remained softer.

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Purple Innovation (NASDAQ: PRPL) will report third quarter 2025 financial results on Tuesday, November 4, 2025 at approximately 4:05 p.m. ET.

The company will host a conference call at 4:30 p.m. ET the same day; domestic dial-in is 800-715-9871, international dial-in is 646-307-1963, Conference ID 7609054. A live webcast will be available at investors.purple.com (register at least 15 minutes early).

A telephone replay is available until November 11, 2025 at 800-770-2030 with Conference ID 7609054, and a webcast replay will remain on the investor relations site for one year.

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Purple Innovation (NASDAQ: PRPL) reported Q2 2025 results with mixed performance. Net revenue declined 12.6% to $105.1 million compared to Q2 2024, while net loss was $(17.3) million. Despite revenue decline, Adjusted EBITDA improved to $(2.4) million from $(4.1) million last year, showing a 120 basis point margin improvement.

The company's Rejuvenate 2.0 collection launch showed strong demand, achieving more than double the success of Rejuvenate 1.0. Purple maintains its 2025 guidance of $465-485 million in revenue and adjusted EBITDA of $0-10 million. The company's cash position strengthened to $34.2 million, while inventory levels decreased 12.6% year-over-year.

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Purple Innovation (NASDAQ: PRPL) has scheduled its second quarter 2025 financial results announcement for July 29, 2025 at approximately 4:05 p.m. ET. The comfort innovation company will host a conference call at 4:30 p.m. ET on the same day to discuss the results.

Investors and analysts can participate by dialing 800-715-9871 (domestic) or 646-307-1963 (international) with Conference ID 7609054. A live webcast will be available at investors.purple.com. A telephone replay will be accessible until August 5, 2025, and a webcast replay will remain available for one year on the company's investor relations website.

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Purple Innovation (PRPL) reported Q1 2025 results with net revenue declining 13.2% to $104.2 million due to macroeconomic challenges. Despite lower revenue, the company showed improved profitability metrics with GAAP gross margin of 39.4% (up 460 basis points) and adjusted gross margin of 40.3%. Net loss improved to $(19.1) million from $(50.2) million year-over-year. The company announced a major expansion with Mattress Firm, more than doubling its retail footprint from 5,000 to 12,000 mattress slots. Purple secured an additional $20 million through a Term Loan amendment to support this expansion. The company reaffirmed its 2025 guidance of $465-485 million in revenue and adjusted EBITDA of flat to positive $10 million, though noting uncertainty around tariff impacts.
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Purple Innovation (PRPL) has announced a major expansion of its partnership with Somnigroup, including significant growth in Mattress Firm store presence and a strategic supply agreement with Tempur Sherwood. The deal will increase Purple's mattress slots in Mattress Firm stores from 5,000 to 12,000, expected to generate $70 million in incremental annual revenue by 2026. As part of the agreement, Purple will grant Somnigroup 8 million equity warrants at $1.50 strike price. Additionally, Purple secured $20 million in new debt financing, bringing total principal commitment to $100 million, to support expansion and continued investments in innovation and advertising. Tempur Sherwood will gain exclusive rights to assemble certain Purple product lines for Mattress Firm, while Purple maintains manufacturing of its GelFlex Grid technology and related IP.

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Purple Innovation (NASDAQ: PRPL), known for creating the "World's First No Pressure™ Mattress," has scheduled its first quarter 2025 financial results announcement for May 6, 2025 at approximately 4:05 p.m. ET. The company will host a conference call at 4:30 p.m. ET on the same day to discuss the results.

Investors and analysts can participate by dialing 800-715-9871 (domestic) or 646-307-1963 (international) with Conference ID 7609054. A live webcast will be available at investors.purple.com. A telephone replay will be accessible until May 13, 2025, and a webcast replay will remain available for 30 days on the company's investor relations website.

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Purple has launched its premium Rejuvenate Mattress Collection, featuring innovative DreamLayer™ Technology and GelFlex Grid®. The new line includes four luxury models ranging from $4,999 to $7,999, showcasing advanced sleep technology for superior pressure relief and temperature regulation.

Key features include:

  • Up to 35% more immersion and 71-91% reduction in high-pressure regions
  • 23% decrease in peak pressure for side sleepers
  • Multiple layers of GelFlex Grid® for enhanced support
  • Improved temperature control and breathability

The collection offers four models:

  • Rejuvenate: 2" Grid ($4,999)
  • Rejuvenate Plus: 3" Grid ($5,999)
  • Rejuvenate Premier: 4" Grid ($6,999)
  • Rejuvenate Ultimate: 5" Grid ($7,999)

Available through Purple.com, retail stores, and select nationwide retailers.

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FAQ

What is the current stock price of Purple Innovatio (PRPL)?

The current stock price of Purple Innovatio (PRPL) is $0.7248 as of January 23, 2026.

What is the market cap of Purple Innovatio (PRPL)?

The market cap of Purple Innovatio (PRPL) is approximately 77.6M.
Purple Innovatio

Nasdaq:PRPL

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77.62M
103.18M
4.57%
65.14%
1.68%
Furnishings, Fixtures & Appliances
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