Prudential Advisors accelerates momentum in 2025, welcoming experienced financial advisors and expanding its national footprint

Rhea-AI Summary

Prudential Advisors (NYSE: PRU) reported continued 2025 growth, adding experienced financial advisors managing nearly $3 billion in client assets through Oct. 31 and increasing advisor headcount by nearly 9% to more than 3,000 advisors nationwide.

The new advisors average 25+ years experience. The firm cited a strategic relationship with LPL Financial to broaden investment options, scale technology and support advisor growth while offering flexible affiliation models for advisors.

Positive

• Added nearly $3B in client assets through Oct. 31
• Advisor headcount +~9%, exceeding 3,000 advisors
• New advisors average 25+ years experience
• Strategic relationship with LPL Financial to expand platform

Negative

• None.

Insights

Wealth platform strategist

Prudential Advisors shows measurable growth and a strategic distribution partnership that likely strengthens its wealth platform and advisor recruitment.

The update reports the addition of experienced advisors managing nearly $3 billion in client assets and a headcount increase of nearly 9%, bringing the network to more than 3,000 advisors through Oct. 31, 2025. Those concrete hires improve scale and revenue base for advisory services and widen distribution reach. The announced strategic relationship with LPL Financial broadens investment and operational capabilities, which can expand product access and service options for both advisors and clients.

Key dependencies and risks include effective integration of new advisors and the practical execution of the LPL relationship; successful outcomes require retention of acquired advisor assets and smooth operational alignment. The claim that only 41% of mass affluents globally have an advisor highlights a market opportunity, but converting that opportunity depends on distribution execution and advisor productivity. Watch retention and net asset growth from the new advisor cohort, the pace of advisor recruiting through the remainder of 2025, and any disclosures about how the LPL relationship will change revenue-sharing or platform economics within the next 12 months.

New financial advisors represent more than $3 billion in client assets, and increase advisor headcount by nearly 9%.

NEWARK, N.J., Nov. 19, 2025 /PRNewswire/ -- Prudential Advisors, the retail arm of Prudential Financial, Inc. (NYSE: PRU), continues to build on strong business momentum in 2025, expanding its advisor network and deepening its impact across the country. Through Oct. 31, the firm has welcomed experienced financial advisors managing nearly $3 billion in client assets, marking a nearly 9% increase in total headcount and bringing the number of financial advisors to more than 3,000 nationwide.

The new advisors, each with an average of more than 25 years of experience, bring deep client relationships and broad expertise to Prudential Advisors' growing platform. Their addition underscores the firm's continued success in fostering a high-performance culture centered on wealth management, comprehensive financial planning, advanced investment solutions, and client service.

"As our growth this year demonstrates, Prudential Advisors is thriving," said Patrick Hynes, president of Prudential Advisors. "We've built a powerful ecosystem that helps advisors deliver exceptional value to their clients — through robust planning capabilities, industry-leading technology, and meaningful business development support, which together are setting a new standard in our industry. The strong inflow of experienced talent reflects the confidence advisors have in our model, and we expect to sustain this positive trajectory through the end of the year and beyond."

Expanding capabilities through strategic partnerships

Prudential Advisors continues to enhance its platform through a first-of-its-kind strategic relationship with LPL Financial, which broadens investment and wealth management options for clients and creates new avenues for advisor growth. This partnership combines Prudential's trusted brand, client acquisition programs, and advisor support culture with LPL's market-leading technology and operational infrastructure — creating a unique and scalable environment for success.

"We're proud of Prudential Advisors' continued momentum, and we know there remains an opportunity for more people to benefit from financial advice," said Caroline Feeney, global head of Prudential's Retirement and Insurance businesses. "Our latest research, the 2025 Global Retirement Pulse Survey, revealed that only 41% of mass affluents globally have a financial advisor. By leveraging our global brand, deep planning expertise, and the capabilities of our partnership with LPL Financial, we're well positioned to help more people achieve financial security and protect their life's work."

Empowering advisors through choice and support

Prudential Advisors offers the flexibility for financial advisors to align their practice with the model that best suits their clients and business goals. Advisors can affiliate as statutory employees, benefiting from full corporate support, or operate independently while maintaining access to Prudential's extensive resources, including local field teams, technology platforms, and regulatory specialists.

With strong year-to-date growth, a proven value proposition, and continued investment in advisor success, Prudential Advisors is setting a new standard for the advisor experience and entering the close of 2025 with clear momentum and confidence in its future.

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ABOUT PRUDENTIAL
Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with approximately $1.6 trillion in assets under management as of Sept. 30, 2025, has operations in the United States, Asia, Europe, and Latin America. Prudential's diverse and talented employees help make lives better and create financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential's iconic Rock symbol has stood for strength, stability, expertise, and innovation for 150 years. For more information, please visit news.prudential.com.

Media Contact: 

Mike Klein (732) 742-4032
michael.klein@prudential.com

View original content:https://www.prnewswire.com/news-releases/prudential-advisors-accelerates-momentum-in-2025-welcoming-experienced-financial-advisors-and-expanding-its-national-footprint-302619878.html

SOURCE Prudential Advisors

FAQ

How much client assets did Prudential Advisors add through Oct. 31, 2025 (PRU)?

Prudential Advisors added nearly $3 billion in client assets through Oct. 31, 2025.

By how much did Prudential Advisors' headcount change in 2025 (PRU)?

Advisor headcount increased by nearly 9%, bringing totals to more than 3,000 advisors.

What experience level do the new Prudential Advisors hires have (PRU)?

The newly joined advisors each have an average of more than 25 years of experience.

What does the Prudential Advisors and LPL Financial partnership mean for PRU clients?

The partnership broadens investment and wealth management options and combines Prudential's client programs with LPL's technology and operations.

Can financial advisors choose how to affiliate with Prudential Advisors (PRU)?

Yes — advisors can affiliate as statutory employees with full corporate support or operate independently while accessing Prudential resources.

Does Prudential Advisors' 2025 growth signal continued momentum for PRU?

The firm reported sustained 2025 momentum, continued advisor inflows, and plans to sustain growth through year-end and beyond.