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PesoRama Announces Closing of Equity Financing for Gross Proceeds of $6.8M

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PesoRama (OTC:PSSOF), a Canadian company operating dollar stores in Mexico under the JOI DOLLAR PLUS brand, has successfully closed its equity financing with gross proceeds of $6.8 million. The company sold 45,351,166 units at $0.15 per unit, with each unit comprising one common share and one purchase warrant.

The warrants are exercisable at $0.30 per share for 24 months from September 7, 2025, with an acceleration clause if the stock trades above $0.50 for ten consecutive days. The offering included 33.3 million units under LIFE exemption and 12 million units through private placements. The company paid $334,853 in cash commissions and issued 2.2 million finder warrants.

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Positive

  • Oversubscribed financing indicates strong investor confidence
  • Secured significant capital of $6.8M for expansion
  • Strategic plan to accelerate store rollout across Mexico City
  • Warrant structure provides potential additional future funding at $0.30 per share

Negative

  • Significant dilution with 45.3M new units issued
  • Related party transaction with insiders participating in 2.17M units
  • Additional dilution potential from 2.2M finder warrants

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Toronto, Ontario--(Newsfile Corp. - July 9, 2025) - PesoRama Inc. (TSXV: PESO) (OTC Pink: PSSOF) (FSE: ZE6) ("PesoRama" or the "Company"), a Canadian company operating dollar stores in Mexico under the JOI DOLLAR PLUS brand, is pleased to announce the closing of the Company's equity offering, first announced on June 10, 2025 and subsequently on July 7, 2025, for gross proceeds of $6,802,674.90. Pursuant to the offering, the Company sold 45,351,166 units of the Company (each, a "Unit") at a price of $0.15 per Unit.

"We are very pleased to close this financing, which marks a significant milestone in our growth strategy," said Rahim Bhaloo, CEO of PesoRama. "The financing was oversubscribed, reflecting strong investor interest and confidence in our strategy and vision. This capital will enable us to accelerate the rollout of new store locations across Mexico City and beyond, bringing affordable everyday products to more communities while driving long-term value for our shareholders."

Each Unit is comprised of one common share of the Company (a "Common Share") and one Common Share purchase warrant of the Company (a "Warrant"). Each Warrant will entitle the holder thereof to acquire one Common Share (a "Warrant Share") at a price of $0.30 per Warrant Share for a period of 24 months from September 7, 2025, being the date that is 60 days following the closing date (such date of expiration, the "Warrant Expiry Date"). From today and until the Warrant Expiry Date, in the event that the daily volume-weighted average trading price of the Common Shares on a recognized Canadian stock exchange, which includes the TSX Venture Exchange ("TSXV"), is equal to or greater than $0.50 over a ten consecutive trading-day period, the Company may, at its option, within ten business days following such ten-day period, accelerate the Warrant Expiry Date by issuing a press release, (a "Warrant Acceleration Notice"), and, in such case, the Warrant Expiry Date shall be deemed to be the date that is thirty (30) days following the issuance of the Warrant Acceleration Notice.

Of the total offering, 33,333,333 Units were issued pursuant to the listed issuer financing exemption (LIFE) under Part 5A of National Instrument 45-106 and 12,017,833 Units pursuant to private placements to accredited investors in Canada and the U.S.

In connection with the offering, the Company paid a cash commission of $334,853.04 and issued 2,232,353 non-transferable finder warrants (each, a "Finder Warrant") to an arm's-length finder. Each Finder Warrant is exercisable into one Common Share at a price of $0.15 at any time on or before July 9, 2027.

The Company intends to use the net proceeds raised from the offering for store expansion and working capital.

The offering remains subject to final approval of the TSXV.

This news release does not constitute an offer to sell or a solicitation of an offer to buy nor shall there be any sale of any of the securities in the United States or in any jurisdiction in which such offer, solicitation or sale would be unlawful. The securities have not been and will not be registered under the 1933 Act, or any state securities laws and may not be offered or sold within the United States or to, or for account or benefit of, U.S. Persons (as defined in Regulation S under the 1933 Act) unless registered under the 1933 Act and applicable state securities laws, or an exemption from such registration requirements is available.

MI 61-101 Disclosure

The offering constituted a "related party transaction" as defined in Multilateral Instrument 61-101 - Protection of Minority Securityholders in Special Transactions ("MI 61-101"), as insiders of the Company and their related parties subscribed for a total of 2,166,667 Units. The Company is relying on the exemptions from the valuation and minority shareholder approval requirements of MI 61-101 contained in sections 5.5(a) and 5.7(1)(a) of MI 61-101, as the fair market value of the participation in the offering by the insiders does not exceed 25% of the market capitalization of the Company, as determined in accordance with MI 61-101. The Company did not file a material change report in respect of the related party transaction at least 21 days before the closing of the offering, which the Company deems reasonable in the circumstances so as to be able to avail itself of the proceeds of the offering in an expeditious manner.

About PesoRama Inc.

PesoRama, operating under the JOI DOLLAR PLUS brand, is a Mexican value dollar store retailer. PesoRama launched operations in 2019 in Mexico City and the surrounding areas targeting high density, high traffic locations. PesoRama's 27 stores offer consistent merchandise offerings which include items in the following categories: household goods, pet supplies, seasonal products, party supplies, health and beauty, snack food items, confectionery and more. For more information, visit: http://pesorama.ca.

For further information, please contact:

Rahim Bhaloo
Founder, CEO & Chairman
rahim@rahimbhaloo.com
416-816-3291

Cautionary Note

This press release contains "forward-looking information" within the meaning of applicable securities laws, including, among other things, statements regarding the intended use of proceeds of the offering and the final approval of the closing of the offering by the TSXV. While the Company believes that the expectations reflected in this forward-looking information are reasonable, undue reliance should not be placed on them because the Company can give no assurance that they will prove to be correct. Readers are cautioned to not place undue reliance on forward-looking information. Actual results and developments may differ materially from those contemplated by these statements, including due to changes in consumer behaviour, general economic factors, the ability of the Company to execute its strategies, the availability of capital and the risk factors which are discussed in greater detail in the "Risk Factors" section of the Company's prospectus dated January 31, 2022 and filed under the Company's profile on www.sedarplus.ca. The statements in this press release are made as of the date of this release. PesoRama undertakes no obligation to comment on analyses, expectations or statements made by third-parties in respect of PesoRama, its securities, or its financial or operating results (as applicable).

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/258303

FAQ

How much did PesoRama (PSSOF) raise in its July 2025 equity financing?

PesoRama raised $6.8 million through the sale of 45,351,166 units at $0.15 per unit.

What are the terms of PesoRama's warrants from the July 2025 financing?

Each warrant allows purchase of one common share at $0.30 for 24 months from September 7, 2025, with acceleration if shares trade above $0.50 for 10 consecutive days.

How will PesoRama use the proceeds from its $6.8M financing?

PesoRama will use the net proceeds for store expansion and working capital to grow its JOI DOLLAR PLUS brand presence in Mexico.

What was the insider participation in PesoRama's July 2025 financing?

Insiders and related parties subscribed for 2,166,667 units, constituting a related party transaction under MI 61-101.

What commissions did PesoRama pay for the July 2025 financing?

PesoRama paid $334,853.04 in cash and issued 2,232,353 finder warrants exercisable at $0.15 until July 9, 2027.