AC Milan Innovates for Success on and off the Pitch with Pure Storage

Rhea-AI Summary

Pure Storage has announced the modernization of AC Milan's IT infrastructure, enabling significant improvements in content production and AI capabilities. The football club implemented Pure Storage Platform to enhance fan engagement through its Media House and improve team performance through data analytics. Key achievements include 10x faster content production and delivery, reaching over 500 million global fans through enhanced digital experiences. The solution provides enhanced data security with ActiveDR™ and SafeMode™ Snapshots for ransomware protection. The platform also supports AI analysis of training footage and player data, contributing to a comprehensive data lake for performance optimization.

Positive

• 10x increase in content production and delivery speed
• Expanded reach to over 500 million global fans
• Near zero Recovery Time Objective (RTO) and Recovery Point Objective (RPO) achieved
• Implementation of advanced data security and ransomware protection

Negative

• None.

Insights

Tech Expert

The implementation of Pure Storage's platform at AC Milan represents a significant technological advancement with measurable business impact. The 10x improvement in content production and delivery speed directly enhances revenue potential through improved fan engagement across their 500 million global fanbase. The platform's dual application in both media operations and AI-driven player performance analysis demonstrates strong enterprise value.

The infrastructure upgrade addresses critical business continuity with near-zero RTO/RPO metrics and advanced ransomware protection through SafeMode Snapshots. This comprehensive solution integrates data security, high-performance storage and AI capabilities, positioning Pure Storage as a leader in enterprise sports technology solutions. For investors, this high-profile implementation in the sports industry opens up new market opportunities in the growing sports technology sector.

Pure Storage Platform central to AI projects, and supports 10x faster content production and delivery

SANTA CLARA, Calif., Oct. 29, 2024 /PRNewswire/ -- Pure Storage® (NYSE: PSTG), the IT pioneer that delivers the world's most advanced data storage technologies and services, has announced the modernization of the IT infrastructure of AC Milan, one of the world's leading and most historic football clubs.

Customer Challenge:
AC Milan, a giant in world football with a global fanbase, recognized the potential of technology to help the club achieve two strategic goals – delivering the best fan experience possible through online content, and providing the team with data and AI to enhance club performance.

At the center of AC Milan's fan engagement is its Media House, through which video and social content is produced and delivered. It also supplies critical data to the club's training center. Total number of employees and output had risen at the Media House over a three-year period and as a result, unstructured data volumes had also dramatically increased. Siloed teams, together with a legacy data storage system that was incapable of operating efficiently, posed significant barriers to progress.

Customer Impact:
By adopting the Pure Storage Platform, AC Milan gained a powerful, efficient, and secure storage infrastructure that has underpinned its technology transformation initiative. Benefits include:

• Fast and Reliable, Low Latency Data Storage: With the Pure Storage Platform, AC Milan can now manage large volumes of unstructured data across multiple sites with very low latency, resulting in major productivity improvements. The Media House team now benefits from 10x faster content production and delivery. This has helped AC Milan reach over 500 million global fans through enhanced digital experiences.
• Enhanced Data Security and Ransomware Protection: AC Milan recognises the importance of data resilience, deploying Pure Storage ActiveDR^TM to achieve near zero Recovery Time Objective (RTO) and Recovery Point Objective (RPO) metrics. Additionally, Pure Storage SafeMode^TM Snapshots take copies of data which, in the event of a cyber attack, can't be deleted, modified, or encrypted, mitigating the impact of a ransomware attack.
• A Platform for Cutting-Edge AI Innovation: Video footage of training sessions, stored on the Pure Storage Platform, can be analyzed using AI, together with player data captured via sensors with the aim of improving performance. Additionally, AC Milan is developing a data lake composed of players' medical and performance data with the same goal.

Executive Insight:
"Our team's mission is to support the Club and the business across all departments so that we're achieving excellence on and off the pitch. Pure helped AC Milan modernize our Media House so that content can be delivered across multiple platforms in one tenth of the time that it used to take. The project has been a great success and has marked a new step in our ongoing evolution into a media company." - Maurizio Bonomi, Information Technology Director, AC Milan

"We're thrilled to support AC Milan in its mission to transform the way it connects with fans, and its highly innovative use of AI to improve all-round player performance. The club's legacy storage couldn't keep up with its modern, innovative data demands. AC Milan's Pure Storage platform meets their complex needs. These are cutting-edge initiatives that showcase how the delivery of real time content and AI can benefit football clubs and the welfare of their players." - Joao Silva, VP EMEA & Latin America, Pure Storage

Learn More:

Case Study: Pure Storage Helps AC Milan Innovate On and Off the Pitch Case Study

About Pure Storage
Pure Storage (NYSE: PSTG) delivers the industry's most advanced data storage platform to store, manage, and protect the world's data at any scale. With Pure Storage, organisations have ultimate simplicity and flexibility, saving time, money, and energy. From AI to archive, Pure Storage delivers a cloud experience with one unified Storage as-a-Service platform across on premises, cloud, and hosted environments. Our platform is built on our Evergreen architecture that evolves with your business – always getting newer and better with zero planned downtime, guaranteed. Our customers are actively increasing their capacity and processing power while significantly reducing their carbon and energy footprint. It's easy to fall in love with Pure Storage, as evidenced by the highest Net Promoter Score in the industry. For more information, visit www.purestorage.com.

Pure Storage, the Pure Storage P Logo, Evergreen//One and the marks on the Pure Storage Trademark List are trademarks or registered trademarks of Pure Storage Inc. in the U.S. and/or other countries. The Trademark List can be found at purestorage.com/trademarks. Other names may be trademarks of their respective owners.

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A Leader in the 2024 Gartner® Magic Quadrant™ for Primary Storage Platforms
A Leader in the 2023 Gartner Magic Quadrant for Distributed File Systems and Object Storage

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SOURCE Pure Storage

FAQ

What improvements did AC Milan achieve with Pure Storage (PSTG) implementation?

AC Milan achieved 10x faster content production and delivery, enhanced data security with near-zero RTO/RPO, and improved AI capabilities for player performance analysis.

How many fans can AC Milan reach with Pure Storage (PSTG) platform?

AC Milan can reach over 500 million global fans through enhanced digital experiences powered by Pure Storage's platform.

What security features does Pure Storage (PSTG) provide for AC Milan?

Pure Storage provides ActiveDR for near-zero RTO/RPO and SafeMode Snapshots that can't be deleted, modified, or encrypted, protecting against ransomware attacks.