PURE STORAGE AND SK HYNIX COLLABORATE TO DELIVER PERFORMANCE AND ENERGY EFFICIENCY IN HYPERSCALE DATA CENTERS
Pure Storage (NYSE: PSTG) has announced a strategic collaboration with SK hynix to develop advanced QLC flash storage products for hyperscale data centers. The partnership aims to address the growing demands of data-intensive environments by combining Pure Storage's DirectFlash Module products with SK hynix's QLC NAND flash memory technology.
The collaboration will deliver three key benefits: sustained high performance through ultrafast, low-latency solutions for exascale workloads; increased energy efficiency with lower power consumption and reduced carbon footprint; and improved scalability with highly rack-dense systems offering better total cost of ownership compared to traditional HDDs.
Pure Storage (NYSE: PSTG) ha annunciato una collaborazione strategica con SK hynix per sviluppare prodotti avanzati di storage QLC flash destinati ai data center hyperscale. La partnership mira a soddisfare le crescenti esigenze degli ambienti ad alta intensità di dati, combinando i prodotti DirectFlash Module di Pure Storage con la tecnologia QLC NAND flash memory di SK hynix.
La collaborazione offrirà tre benefici principali: prestazioni elevate e costanti grazie a soluzioni ultraveloci e a bassa latenza per carichi di lavoro exascale; maggiore efficienza energetica con un consumo ridotto di energia e un minore impatto ambientale; e scalabilità migliorata con sistemi ad alta densità per rack che garantiscono un costo totale di proprietà migliore rispetto ai tradizionali HDD.
Pure Storage (NYSE: PSTG) ha anunciado una colaboración estratégica con SK hynix para desarrollar productos avanzados de almacenamiento flash QLC para centros de datos hyperscale. La alianza busca responder a las crecientes demandas de entornos con gran volumen de datos, combinando los productos DirectFlash Module de Pure Storage con la tecnología de memoria flash QLC NAND de SK hynix.
La colaboración ofrecerá tres beneficios clave: rendimiento alto y sostenido mediante soluciones ultrarrápidas y de baja latencia para cargas de trabajo exascale; mayor eficiencia energética con menor consumo de energía y reducción de la huella de carbono; y mejor escalabilidad con sistemas de alta densidad en racks que proporcionan un mejor costo total de propiedad en comparación con los HDD tradicionales.
Pure Storage (NYSE: PSTG)는 SK hynix와 전략적 협력을 발표하여 하이퍼스케일 데이터 센터용 첨단 QLC 플래시 스토리지 제품을 개발합니다. 이번 파트너십은 Pure Storage의 DirectFlash Module 제품과 SK hynix의 QLC NAND 플래시 메모리 기술을 결합하여 데이터 집약적 환경의 증가하는 요구를 충족하는 것을 목표로 합니다.
협력은 세 가지 주요 이점을 제공합니다: 초고속, 저지연 솔루션을 통한 지속적인 고성능으로 엑사스케일 워크로드 지원; 전력 소비 감소와 탄소 발자국 저감으로 에너지 효율성 향상; 그리고 기존 HDD 대비 더 나은 총 소유 비용을 제공하는 고밀도 랙 시스템을 통한 확장성 개선.
Pure Storage (NYSE: PSTG) a annoncé une collaboration stratégique avec SK hynix pour développer des produits de stockage flash QLC avancés destinés aux centres de données hyperscale. Ce partenariat vise à répondre aux besoins croissants des environnements à forte intensité de données en combinant les modules DirectFlash de Pure Storage avec la technologie mémoire flash QLC NAND de SK hynix.
Cette collaboration apportera trois avantages clés : des performances élevées et soutenues grâce à des solutions ultrarapides à faible latence pour les charges de travail exascales ; une meilleure efficacité énergétique avec une consommation réduite et une empreinte carbone diminuée ; et une scalabilité améliorée avec des systèmes très denses en rack offrant un meilleur coût total de possession comparé aux disques durs traditionnels.
Pure Storage (NYSE: PSTG) hat eine strategische Zusammenarbeit mit SK hynix angekündigt, um fortschrittliche QLC-Flash-Speicherprodukte für Hyperscale-Rechenzentren zu entwickeln. Die Partnerschaft zielt darauf ab, den wachsenden Anforderungen datenintensiver Umgebungen gerecht zu werden, indem Pure Storages DirectFlash-Module mit SK hynixs QLC NAND-Flash-Speichertechnologie kombiniert werden.
Die Zusammenarbeit bietet drei wesentliche Vorteile: nachhaltig hohe Leistung durch ultraschnelle, latenzarme Lösungen für Exascale-Workloads; erhöhte Energieeffizienz mit geringerem Stromverbrauch und reduzierter CO2-Bilanz; sowie verbesserte Skalierbarkeit durch hochdichte Rack-Systeme, die im Vergleich zu herkömmlichen HDDs bessere Gesamtkosten bieten.
- Partnership combines Pure Storage's platform with SK hynix's QLC NAND technology for enhanced performance
- Solution promises lower energy consumption and reduced operating costs
- Offers improved scalability and better total cost of ownership compared to HDDs
- Addresses growing hyperscale data center market needs
- None.
Insights
Pure Storage's collaboration with SK hynix for QLC flash storage strengthens its competitive position in the high-growth hyperscale market.
Pure Storage's new partnership with SK hynix represents a strategic move to capture market share in the rapidly expanding hyperscale data center segment. This collaboration addresses a critical industry pain point - the need for storage solutions that can handle massive AI workloads while remaining energy efficient and cost-effective.
By integrating Pure Storage's DirectFlash Module products with SK hynix's QLC (Quad-Level Cell) NAND technology, the company is positioning itself at the intersection of three major market trends: the shift from HDDs to flash storage, growing power constraints in data centers, and increasing hyperscaler demand for high-density storage.
The technical significance here is substantial. QLC NAND offers higher storage density at lower costs compared to TLC (Triple-Level Cell) flash, but traditionally suffers from performance and endurance limitations. Pure Storage's specialized flash management architecture appears designed to overcome these QLC weaknesses, potentially creating a differentiated offering that delivers both density and performance.
For hyperscalers building massive AI infrastructure, this partnership could offer compelling advantages over traditional HDD-based storage:
- Significantly lower power consumption per terabyte stored
- Better performance for data-intensive AI workloads
- Higher density, reducing data center footprint
- Improved total cost of ownership
This collaboration also demonstrates Pure Storage's strategic shift toward the hyperscale market segment, which represents substantial growth potential beyond their traditional enterprise customer base. By partnering with SK hynix, a top-tier memory manufacturer, Pure Storage gains both supply chain advantages and technical expertise in advanced flash memory technology.
In the increasingly competitive all-flash storage market, this type of specialized technology partnership helps Pure Storage maintain differentiation while addressing the specific needs of hyperscalers - one of technology's highest-growth customer segments.
Customer Challenge:
Modern data centers require solutions that can provide high storage density capabilities without sacrificing performance or energy efficiency. Data bottlenecks can lead to decreased productivity and high energy costs, affecting overall company performance. Traditional storage solutions such as hard disk drives (HDDs) have limitations as they are unable to handle the high-capacity, data-intensive workloads of hyperscale data centers in the AI era.
Customer Impact:
Unlike traditional solutions, Pure Storage can deliver future DirectFlash Module products with SK hynix's QLC NAND flash memory that will be purpose-built for demanding hyperscaler environments. Benefits include:
Sustained High Performance - Integrating Pure Storage's cutting-edge data storage platform with SK hynix's advanced QLC NAND technology enables ultrafast, low-latency, and highly reliable solutions geared towards exascale, data-intensive workloads.
Increased Energy Efficiency - The SK hynix and Pure Storage collaboration will provide lower energy consumption, helping customers overcome power availability constraints, lower operating costs and ultimately decrease the organization's overall carbon footprint.
Improved Scalability & TCO - Unlike standard HDDs, the combined solution will provide highly rack-dense and scalable systems, offering a compelling total cost of ownership, while addressing demanding storage scalability needs.
Executive Insights:
"This collaboration with SK hynix is an exciting step in our mission to deliver superior all-flash storage technology to hyperscalers. By combining SK hynix's advanced QLC products with Pure Storage's host-based flash management architecture, we can deliver an optimized solution for the hyperscale production environment and AI infrastructure. Pure Storage can further elevate performance, scalability, reliability, and energy efficiency, addressing the unique demands facing today's data-centric industries."
– Bill Cerreta, GM, Hyperscale, Pure Storage
"Hyperscalers are constantly searching for data storage technology that doesn't limit their potential innovation, but propels it to unforeseen levels. SK hynix's NAND technology, combined with Pure Storage's robust platform, presents a formidable option for data center operators focused on maximizing performance, efficiency, and scalability. Together, we are empowering hyperscale environments to tackle burgeoning data volumes with cutting-edge, sustainable storage solutions."
– Sam Lee, EVP, Head of Global Sales and Marketing, SK hynix
For more information, visit Pure Storage and SK hynix.
About Pure Storage
Pure Storage (NYSE: PSTG) delivers the industry's most advanced data storage platform to store, manage, and protect the world's data at any scale. With Pure Storage, organizations have ultimate simplicity and flexibility, saving time, money, and energy. From AI to archive, Pure Storage delivers a cloud experience with one unified Storage as-a-Service platform across on premises, cloud, and hosted environments. Our platform is built on our Evergreen architecture that evolves with your business – always getting newer and better with zero planned downtime, guaranteed. Our customers are actively increasing their capacity and processing power while significantly reducing their carbon and energy footprint. It's easy to fall in love with Pure Storage, as evidenced by the highest Net Promoter Score in the industry. For more information, visit www.purestorage.com.
Pure Storage, the Pure Storage P Logo, Pure Realize, Pure1, FlashBlade//EXA, and the marks in the Pure Storage Trademark List are trademarks or registered trademarks of Pure Storage Inc. in the
View original content to download multimedia:https://www.prnewswire.com/news-releases/pure-storage-and-sk-hynix-collaborate-to-deliver-performance-and-energy-efficiency-in-hyperscale-data-centers-302465538.html
SOURCE Pure Storage
FAQ
What is the purpose of Pure Storage's collaboration with SK hynix?
How will PSTG's partnership with SK hynix benefit data centers?
What are the key features of Pure Storage and SK hynix's new storage solution?
How does Pure Storage's collaboration address AI infrastructure needs?
