PURE STORAGE AND SK HYNIX COLLABORATE TO DELIVER PERFORMANCE AND ENERGY EFFICIENCY IN HYPERSCALE DATA CENTERS
Rhea-AI Summary
Pure Storage (NYSE: PSTG) has announced a strategic collaboration with SK hynix to develop advanced QLC flash storage products for hyperscale data centers. The partnership aims to address the growing demands of data-intensive environments by combining Pure Storage's DirectFlash Module products with SK hynix's QLC NAND flash memory technology.
The collaboration will deliver three key benefits: sustained high performance through ultrafast, low-latency solutions for exascale workloads; increased energy efficiency with lower power consumption and reduced carbon footprint; and improved scalability with highly rack-dense systems offering better total cost of ownership compared to traditional HDDs.
Positive
- Partnership combines Pure Storage's platform with SK hynix's QLC NAND technology for enhanced performance
- Solution promises lower energy consumption and reduced operating costs
- Offers improved scalability and better total cost of ownership compared to HDDs
- Addresses growing hyperscale data center market needs
Negative
- None.
Insights
Pure Storage's collaboration with SK hynix for QLC flash storage strengthens its competitive position in the high-growth hyperscale market.
Pure Storage's new partnership with SK hynix represents a strategic move to capture market share in the rapidly expanding hyperscale data center segment. This collaboration addresses a critical industry pain point - the need for storage solutions that can handle massive AI workloads while remaining energy efficient and cost-effective.
By integrating Pure Storage's DirectFlash Module products with SK hynix's QLC (Quad-Level Cell) NAND technology, the company is positioning itself at the intersection of three major market trends: the shift from HDDs to flash storage, growing power constraints in data centers, and increasing hyperscaler demand for high-density storage.
The technical significance here is substantial. QLC NAND offers higher storage density at lower costs compared to TLC (Triple-Level Cell) flash, but traditionally suffers from performance and endurance limitations. Pure Storage's specialized flash management architecture appears designed to overcome these QLC weaknesses, potentially creating a differentiated offering that delivers both density and performance.
For hyperscalers building massive AI infrastructure, this partnership could offer compelling advantages over traditional HDD-based storage:
- Significantly lower power consumption per terabyte stored
- Better performance for data-intensive AI workloads
- Higher density, reducing data center footprint
- Improved total cost of ownership
This collaboration also demonstrates Pure Storage's strategic shift toward the hyperscale market segment, which represents substantial growth potential beyond their traditional enterprise customer base. By partnering with SK hynix, a top-tier memory manufacturer, Pure Storage gains both supply chain advantages and technical expertise in advanced flash memory technology.
In the increasingly competitive all-flash storage market, this type of specialized technology partnership helps Pure Storage maintain differentiation while addressing the specific needs of hyperscalers - one of technology's highest-growth customer segments.
Customer Challenge:
Modern data centers require solutions that can provide high storage density capabilities without sacrificing performance or energy efficiency. Data bottlenecks can lead to decreased productivity and high energy costs, affecting overall company performance. Traditional storage solutions such as hard disk drives (HDDs) have limitations as they are unable to handle the high-capacity, data-intensive workloads of hyperscale data centers in the AI era.
Customer Impact:
Unlike traditional solutions, Pure Storage can deliver future DirectFlash Module products with SK hynix's QLC NAND flash memory that will be purpose-built for demanding hyperscaler environments. Benefits include:
Sustained High Performance - Integrating Pure Storage's cutting-edge data storage platform with SK hynix's advanced QLC NAND technology enables ultrafast, low-latency, and highly reliable solutions geared towards exascale, data-intensive workloads.
Increased Energy Efficiency - The SK hynix and Pure Storage collaboration will provide lower energy consumption, helping customers overcome power availability constraints, lower operating costs and ultimately decrease the organization's overall carbon footprint.
Improved Scalability & TCO - Unlike standard HDDs, the combined solution will provide highly rack-dense and scalable systems, offering a compelling total cost of ownership, while addressing demanding storage scalability needs.
Executive Insights:
"This collaboration with SK hynix is an exciting step in our mission to deliver superior all-flash storage technology to hyperscalers. By combining SK hynix's advanced QLC products with Pure Storage's host-based flash management architecture, we can deliver an optimized solution for the hyperscale production environment and AI infrastructure. Pure Storage can further elevate performance, scalability, reliability, and energy efficiency, addressing the unique demands facing today's data-centric industries."
– Bill Cerreta, GM, Hyperscale, Pure Storage
"Hyperscalers are constantly searching for data storage technology that doesn't limit their potential innovation, but propels it to unforeseen levels. SK hynix's NAND technology, combined with Pure Storage's robust platform, presents a formidable option for data center operators focused on maximizing performance, efficiency, and scalability. Together, we are empowering hyperscale environments to tackle burgeoning data volumes with cutting-edge, sustainable storage solutions."
– Sam Lee, EVP, Head of Global Sales and Marketing, SK hynix
For more information, visit Pure Storage and SK hynix.
About Pure Storage
Pure Storage (NYSE: PSTG) delivers the industry's most advanced data storage platform to store, manage, and protect the world's data at any scale. With Pure Storage, organizations have ultimate simplicity and flexibility, saving time, money, and energy. From AI to archive, Pure Storage delivers a cloud experience with one unified Storage as-a-Service platform across on premises, cloud, and hosted environments. Our platform is built on our Evergreen architecture that evolves with your business – always getting newer and better with zero planned downtime, guaranteed. Our customers are actively increasing their capacity and processing power while significantly reducing their carbon and energy footprint. It's easy to fall in love with Pure Storage, as evidenced by the highest Net Promoter Score in the industry. For more information, visit www.purestorage.com.
Pure Storage, the Pure Storage P Logo, Pure Realize, Pure1, FlashBlade//EXA, and the marks in the Pure Storage Trademark List are trademarks or registered trademarks of Pure Storage Inc. in the
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SOURCE Pure Storage
FAQ
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