Pure Storage Becomes Everpure; Announces Intent to Acquire 1touch
Rhea-AI Summary
Everpure (NYSE: PSTG) announced a rebrand from Pure Storage and signed a definitive agreement to acquire 1touch to extend data intelligence and orchestration capabilities. Everpure will begin trading under its new name on March 5, 2026; the PSTG ticker remains unchanged. The transaction is expected to close in Q2 FY27 and is subject to customary closing conditions; terms were not disclosed.
Positive
- Rebrand to Everpure effective March 5, 2026
- Acquisition of 1touch to add data discovery and semantic context
- Integration targets enterprise AI readiness by unifying data management
Negative
- Transaction terms not disclosed, limiting near-term financial clarity
- Deal subject to customary closing conditions; closing expected Q2 FY27
Key Figures
Market Reality Check
Peers on Argus
PSTG gained 0.46% while key hardware peers also traded higher (e.g., SMCI +3.16%, WDC +2.69%, STX +1.99%). However, no peers appeared in the momentum scanner, so the move screens as stock-specific rather than a coordinated sector rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 04 | Earnings call scheduling | Neutral | -1.6% | Set date and call details for FY26 Q4 and full-year results. |
| Feb 04 | Channel strategy update | Positive | -1.6% | Enhanced partner program with new tiers and AI-focused designations. |
| Dec 10 | Share repurchase authorization | Positive | +3.0% | Approved additional <b>$400M</b> buyback on top of prior program. |
| Dec 02 | Quarterly earnings | Positive | +7.0% | Reported Q3 FY26 growth, strong margins, and raised FY26 guidance. |
| Nov 11 | Earnings call scheduling | Neutral | +1.3% | Announced Q3 FY26 earnings release timing and conference participation. |
Over the last five news events, the stock showed mostly aligned reactions, with strong gains on earnings and capital return news and one divergence on a positive partner-program update.
Recent PSTG news shows a mix of operational and capital allocation milestones. A $400M share repurchase authorization on Dec 10, 2025 saw a +3.01% move, while strong Q3 FY26 results on Dec 2, 2025 with $964.5M revenue and raised guidance coincided with a +6.97% reaction. Earnings date announcements on Nov 11, 2025 and Feb 4, 2026 produced modest moves. The new Everpure branding and 1touch acquisition fit into this trajectory of expanding the data platform and AI-focused capabilities.
Market Pulse Summary
This announcement combines a major rebranding to Everpure with an intent to acquire 1touch, extending the platform into data discovery and semantic context for AI workloads. Historically, PSTG has reacted positively to clear financial and capital return milestones, such as Q3 FY26 results and the $400M buyback authorization. Investors may focus on how quickly the integration strengthens the Enterprise Data Cloud strategy and how future earnings quantify revenue, margin, and cash-flow contributions.
Key Terms
ai technical
cyber resilience technical
data sovereignty technical
AI-generated analysis. Not financial advice.
From revolutionizing storage to redefining data management, Everpure unleashes the power of data for the AI era
"Everpure reflects the company we have become as we help enterprises unleash the full power of their data. It captures the power of our Enterprise Data Cloud architecture and adaptability of Evergreen, reinforcing what has always set us apart as we redefine important markets," said Charles Giancarlo, CEO of Everpure. "With 1touch, we are taking the next step in helping organizations not only gain control of their most valuable asset—data—but also understand, enhance, and contextualize that data for actionable intelligence."
Accelerating Data Management Innovation in the AI Era
As AI becomes central to business operations, the modern enterprise has reached an inflection point. AI has exposed the weaknesses of current infrastructure, where siloed data, manual processes, and inflexible architectures cannot support the scale, speed, and intelligence demands of enterprise AI.
Data is an organization's most valuable asset, but it is trapped by these inefficiencies. Its full value can only be derived if it is effortless to manage, continuously protected, instantly available, and infused with context. Everpure is breaking these barriers with its Enterprise Data Cloud (EDC) architecture. Powered by the Everpure Platform (formerly the Pure Storage Platform), Everpure's EDC architecture transforms storage into a unified, virtualized cloud of data, governed by an intelligent control plane. It manages datasets globally, through policy, eliminating the friction of manual configurations, which brings unprecedented simplicity, agility, and efficiency to data management.
Extending Everpure's Data Management Roadmap With 1touch
The acquisition of 1touch will extend Everpure's data management capabilities by adding data discovery and semantic context to the Everpure Platform. By integrating storage with 1touch's ability to discover, classify, contextualize, and enrich data across all datasets and any environment—from SaaS to the edge—Everpure will ensure enterprise data is inherently AI-ready at the source. This will allow organizations to transform raw data into actionable insights faster than ever.
"Data is the lifeblood of the AI era, but without the proper controls and semantic context, it remains an untapped resource," said Ashish Gupta, CEO and president, 1touch. "By joining forces with Everpure, we can eliminate the barriers that have kept enterprises from realizing the true ROI of their data. Together, we will further expand the Everpure platform to provide a level of contextual intelligence that is unmatched in the industry—giving customers the foundation they need to move AI projects from pilot to production at record speed and trust."
Pure Storage will begin trading as Everpure on the New York Stock Exchange as of March 5, 2026. The ticker symbol (NYSE: PSTG) will remain unchanged.
The transaction is subject to customary closing conditions and is expected to close in Q2 FY27. The terms of the transaction are not being disclosed.
Additional Information
- Everpure Brand Assets
- Analyst Pulse Brief: Everpure – From All-Flash Storage To Data Platform Innovator
- CEO Blog: Everpure: A New Identity for a New Era
- CTO Blog: Everpure Announces Intent to Acquire 1touch, Extending Data Management Roadmap
Industry Perspective: How Everpure is Unleashing the Power of Data
"Data is constantly under threat, growing in complexity, and challenging to manage. By combining the speed and performance of Everpure with the scale of Commvault's unified, AI-enabled platform, customers can secure, govern, and rapidly recover their data wherever it lives, while also making data easier to manage so enterprises can put it to work immediately." - Sanjay Mirchandani, CEO of Commvault
"AI, cyber resilience, and data sovereignty are front of mind for our enterprise customers, with data sitting at the heart of all three trends. By simplifying data complexity, Everpure can deliver tangible business value and peace of mind regarding security and compliance for our joint customers." - John Beard, Managing Director,
"In the high-stakes world of global money movement, a production-ready AI strategy relies on the quality and accessibility of the data behind it. Everpure provides the high-performance, resilient foundation we need to manage large transaction volumes while enabling us to achieve cost efficiencies. By simplifying our data environment, we've elevated our focus beyond maintaining infrastructure to delivering the real-time insights and sustainable innovation that our clients expect in a digital-first economy." - Peter Cavicchia, Chief Technology Officer at Fiserv
"As a technology company supporting sovereign and mission critical systems, one of Fujitsu's key priorities is helping our customers optimize their data. That is why Everpure's Enterprise Data Cloud approach aligns with our vision, offering immediate benefits for any customer looking to evolve from managing storage to creating business value." - Kazushi Koga, Corporate Executive Officer, SEVP, Head of Platform Business Group at Fujitsu Limited
"As one of
"The Enterprise Data Cloud vision aligns perfectly with our goals. We aim to unify data management across disparate locations into a single platform to ensure data integrity and streamline operations. We look forward to realizing an environment where data migration is a thing of the past, downtime is minimized, and energy efficiency is maximized." - Akihiro Hikuma, Senior Vice President and Executive General Manager of Network Division at NTT Docomo
"AI‑driven enterprises need the freedom to run applications and data seamlessly across their hybrid multicloud environments—without legacy complexity slowing them down. Our partnership with Everpure reflects a shared commitment to help organizations modernize storage‑rich, mission‑critical environments with the flexibility and performance they need to innovate faster. Together we are turning infrastructure into a catalyst for breakthrough ideas rather than a constraint." - Tarkan Maner, President and COO at Nutanix
"In the fast-moving world of financial markets, data needs to be both trusted and instantly accessible. Everpure's Enterprise Data Cloud has transformed how we manage and use our data, shifting our focus from storage management to strategic growth and enabling deeper engagement with our clients." - Danny Moore, President & CEO of Options Technology
"Our clients aren't just looking for more capacity; they are demanding a clear, scalable path to making AI a reality within their business operations. Everpure's vision for the future shifts the conversation from the underlying hardware to the strategic outcomes that drive growth. By providing Everpure's unified, cloud-like data environment and Presidio's advanced services, we are accelerating the path from innovation to impact, ensuring a measurable return on their digital investments." - Bob Cagnazzi, CEO of Presidio
"Success in the AI era depends on a flexible data foundation that spans the entire hybrid cloud. Everpure's vision of an Enterprise Data Cloud aligns with our commitment to open innovation, offering a robust storage layer for Red Hat OpenShift AI. Together, we are delivering a unified environment designed to break down silos, accelerate innovation and help enterprises move from model development to production with greater speed and confidence." - Andrew Brown, Senior Vice President & Chief Revenue Officer at Red Hat
"Organizations are facing increasing security and operational complexities as they transform into AI enterprises. By prioritizing a foundation of data security and recovery, enterprises can gain the trust and resilience needed to scale AI with confidence. Rubrik's work with Everpure ensures that as companies modernize, their data and cloud systems remain cyber resilient and fully prepared for the future." - Bipul Sinha, CEO, Chairman, and Co-founder of Rubrik
"Successful AI runs on trusted, secure data, not blind faith. Safe AI demands the convergence of identity, data, and security. Our collaboration with Everpure on Cyber Resilience as a Service transforms data management into an always-on defensive system. Together, we're ensuring that as enterprises scale AI, the data powering it is secure by design, resilient by default, and instantly recoverable from disruption." - Anand Eswaran, CEO of Veeam
"Global enterprises need a data environment that stays fluid, secure, AI ready and uniform across cloud without being weighed down by legacy complexity. Wipro's IDSS (Intelligent Data Storage Service), with Everpure integrated, moves beyond traditional operating models to provide clients with a resilient, evergreen, and future‑ready data management platform that maximizes data accessibility and insight." - Satish Yadavalli, SVP and Business Head of Cloud and Infrastructure at Wipro
"Organizations need a data strategy that can handle the sheer intensity of modern workloads. Through our Advanced Technology Center and AI Proving Ground, we've seen firsthand how Everpure provides the platform necessary to scale an Enterprise Data Cloud architecture with speed and security. Together, we're helping our customers bypass architectural limitations and accelerate their journey to becoming truly AI-driven enterprises." - Jim Kavanaugh, Co-founder and CEO of World Wide Technology
About Everpure
Everpure (NYSE: PSTG) allows organizations to take control of their data with an industry-leading, ever-evolving storage and data management platform. We help companies unleash the power of their data by ensuring it is secure, accessible, intelligent, and ready to perform in the AI era. We make data management effortless while simultaneously scaling performance and significantly reducing energy consumption. With one of the highest Net Promoter Scores for over a decade, Everpure is the choice of the world's most innovative organizations. For more information, visit www.Everpuredata.com.
Forward Looking Statements
This press release contains forward-looking statements that involve substantial risks and uncertainties, which include, but are not limited to, statements relating to Everpure's technology, products and services, business and market outlook, opportunities, strategies and technological trends, such as artificial intelligence, and the anticipated effects and timing of its pending acquisition of 1touch.
Actual results may differ materially from the outcomes or results predicted. The potential risks and uncertainties that could cause actual the outcomes or results to differ from the outcomes or results predicted include, among others, those risks and uncertainties included under the caption "Risk Factors" and elsewhere in our filings and reports with the
This release is provided for informational purposes only and is not a commitment, promise, or legal obligation to deliver any product, feature, material, code, or functionality on any schedule, or at all. This release should not be relied upon for making purchasing decisions or with incorporation into any contract. Customers should make purchasing decisions based only on services and features that are currently generally available. For more information on our existing offerings please talk to your Everpure representative.
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SOURCE Pure Storage
FAQ
When will Pure Storage change its name to Everpure and will the PSTG ticker change?
What does Everpure's announced acquisition of 1touch mean for PSTG shareholders?
When is the 1touch acquisition expected to close for Everpure (PSTG)?
Did Everpure disclose the financial terms of the 1touch deal for PSTG investors?
How will 1touch capabilities integrate with Everpure's Enterprise Data Cloud (PSTG)?
What immediate operational changes should PSTG investors expect from the Everpure rebrand?
