Pure Storage Integrates NVIDIA AI Data Platform into FlashBlade to Fuel Enterprise AI Innovation
Rhea-AI Summary
Pure Storage (NYSE: PSTG) has announced the integration of NVIDIA AI Data Platform into its FlashBlade platform, enhancing enterprise data storage capabilities for AI deployments. The company achieved multiple NVIDIA certifications, including High-Performance Storage (HPS) certification for NVIDIA Cloud Partner Reference Architectures and NVIDIA-Certified Storage Partner approval for Foundation and Enterprise levels.
The FlashBlade platform, working with NVIDIA accelerated computing, networking, and AI Enterprise software, enables rapid data processing for AI reasoning applications. This integration follows the launch of FlashBlade//EXA, designed for AI and high-performance computing requirements.
The solution addresses challenges faced by traditional storage systems, including GPU efficiency limitations and data access bottlenecks. Pure Storage's platform offers high-level read/write performance guarantees, seamless multi-tenancy handling, and always-on quality of service (QoS), specifically designed to accelerate large-scale training and inference for AI workloads.
Positive
- Integration with NVIDIA AI Platform enhances enterprise AI capabilities
- Achieved multiple NVIDIA certifications, validating technology capabilities
- FlashBlade platform offers high-performance storage optimized for AI workloads
- Solution addresses critical GPU efficiency and data access bottlenecks
Negative
- None.
Insights
Pure Storage's integration of NVIDIA AI Data Platform into FlashBlade represents a strategic market positioning that strengthens PSTG's competitive advantage in the high-growth AI infrastructure sector. This move directly addresses the expanding TAM for AI-optimized storage solutions as enterprises face increasing data processing demands for training and inference workloads.
The multiple NVIDIA certifications—including high-performance storage certification for Cloud Partners and the NVIDIA-Certified Storage Partner approvals for Foundation and Enterprise levels—create significant competitive differentiation in the enterprise storage market. These validations effectively position Pure Storage as a preferred vendor in NVIDIA's ecosystem, potentially leading to accelerated adoption among NVIDIA's substantial enterprise customer base.
From a revenue perspective, this integration creates an opportunity to capture premium pricing for AI-optimized storage solutions, as enterprises prioritize performance over cost when deploying expensive GPU infrastructure. Pure Storage is effectively positioning itself to benefit from the high-margin segment of the storage market where performance bottlenecks directly impact ROI on multi-million dollar GPU investments.
The strategic value extends beyond immediate product enhancements, as this integration establishes Pure Storage as an essential component of the AI infrastructure stack, similar to how NVIDIA dominates the compute layer. As enterprises increasingly build out AI factories, Pure Storage now stands to benefit from the accompanying storage expansion necessary to feed data to GPU clusters efficiently.
The technical significance of Pure Storage integrating NVIDIA's AI Data Platform into FlashBlade addresses a critical architectural challenge in enterprise AI deployments. Traditional storage architectures become severe bottlenecks when paired with accelerated computing, causing expensive GPUs to sit idle waiting for data—a fundamental inefficiency that Pure Storage is directly targeting.
What makes this integration particularly valuable is how it enables near real-time data processing for AI reasoning applications, which is essential for the emerging generation of agentic AI systems that require continuous access to fresh data. The FlashBlade architecture's distributed nature allows it to handle the massive parallel I/O operations that characterize AI workloads, preventing the queue depths and latency spikes that plague conventional storage systems.
The technical certifications Pure has achieved are not merely marketing badges—they represent validation against rigorous performance benchmarks that few storage platforms can achieve. Particularly noteworthy is the certification with NVIDIA DGX SuperPOD, which handles the most demanding AI workloads in research and enterprise environments.
From an operational standpoint, Pure's emphasis on simplifying multi-tenancy and maintaining quality of service addresses a major pain point for AI infrastructure teams. Enterprise AI deployments typically require sharing resources across multiple workloads with varying performance requirements—the architectural approach Pure has taken with FlashBlade specifically addresses this technical challenge while maintaining the performance characteristics needed for GPU-intensive workloads.
FlashBlade now certified for NVIDIA Cloud Partner and Enterprise deployments, transforms data into knowledge in near real-time, to fast-track agentic AI reasoning
News Highlights:
Pure Storage is advancing enterprise data storage and management by enhancing enterprise customers' ability to manage the high-performance data and accelerated compute requirements necessary for successful AI deployments, including:
- Delivering NVIDIA AI Data Platform capabilities with Pure Storage FlashBlade: Supporting NVIDIA's new reference design for building intelligent AI Data Platforms, FlashBlade enables customers to elevate storage in the era of AI, as a high-performance, distributed system that rapidly provides business insights from data. By tapping into NVIDIA accelerated computing, networking, and NVIDIA AI Enterprise software, FlashBlade can process data with the speed and agility required for AI reasoning applications.
This announcement follows the launch of Pure Storage's FlashBlade//EXA™, the industry's highest performing data storage platform engineered for the most demanding requirements of AI and high-performance computing. - Achieving certification as a high-performance storage (HPS) platform for NVIDIA Partner Network Cloud Partners: Pure Storage is now officially HPS certified for NVIDIA Cloud Partner Reference Architectures with NVIDIA HGX systems using NVIDIA B200 or H200 GPUs, further strengthening our collaboration with NVIDIA. This certification acknowledges Pure Storage as a trusted storage partner and validates Pure Storage's ability to support NVIDIA Cloud Partners with a proven reference architecture that meets all performance and technical requirements for building state-of-the-art GPU clouds.
- Achieving NVIDIA-Certified Storage Partner approval for both Foundation and Enterprise levels, showcasing capabilities for enterprise AI factories: NVIDIA-Certified Storage Systems addresses the massive data demands of AI factories by offering a comprehensive storage certification. It rigorously tests storage systems to ensure they meet the highest standards of quality, efficiency, and reliability. This program complements NVIDIA-Certified™ Systems and NVIDIA Enterprise Reference Architectures (RAs), enabling partners and customers to efficiently deploy AI infrastructures. By integrating validated storage with NVIDIA's accelerated computing and software technologies, customers can confidently build AI factories that leverage data for faster, more accurate, and reliable AI models, unlocking new possibilities and driving innovation across industries.
Along with Pure Storage's recent certification of FlashBlade//S500 with NVIDIA DGX SuperPOD, these new certifications provide NVIDIA Cloud Partners and enterprises with high-performance storage that meet all requirements for building state-of-the-art AI infrastructure. By leveraging Pure Storage, customers can confidently deploy AI factory infrastructure while ensuring performance and scalability.
Customer Impact
The advent of large-scale AI and ML workloads has led to the rapid growth of GPU cloud providers that are scaling infrastructure to meet enterprise demand for accelerated computing. Enterprise AI projects rely on high-performance storage systems to keep up with the pace and scale of model training, inference, and retrieval-augmented generation (RAG) workflows. However, traditional storage solutions often limit GPU efficiency, creating bottlenecks in data access and directly impacting time to outcomes. In addition, these traditional storage architectures introduce complexities in managing storage at scale and struggle with multi-tenant environments, increasing operational inefficiencies and risk of security gaps.
With Pure Storage, organizations can deploy a storage solution that is compatible with NVIDIA accelerated computing and removes the barriers to real ROI and GPU workload efficiency. The Pure Storage platform eliminates bottlenecks and seamlessly handles multi-tenancy while promoting always-on quality of service (QoS). Pure Storage offers a solution with high-level read/write performance guarantees that can accelerate large-scale training and inference for AI workloads. Pure Storage also balances comprehensive and robust data storage with an easy-to-manage interface, further removing common complexities associated with legacy storage systems.
Executive Insights
"GPUs have fast become a driving force behind the next wave of AI innovation. The incorporation of the NVIDIA AI Data Platform into FlashBlade provides the AI-ready storage necessary for peak performance. Additionally, our recent NVIDIA certifications affirm that Pure Storage is supporting the pace and scale that AI models need to create change. Through our purpose-built storage solutions, enterprise customers can easily and efficiently harness the power of AI to accelerate success," said Rob Lee, Chief Technology Officer, Pure Storage.
"The new wave of AI reasoning will be powered by massive datasets and requires an always-on data processing pipeline. By integrating NVIDIA AI Data Platform capabilities into Pure Storage FlashBlade, enterprises can equip AI agents with near-real-time business data to achieve new levels of personalized customer service, operational efficiency, and unprecedented productivity," said Rob Davis, Vice President, Storage Networking Technology at NVIDIA.
"For customers, a simpler path to deploying AI at scale means fewer complexities and faster innovation. That's why Cisco partners with leaders like Pure Storage, which pushes AI data storage boundaries with offerings like FlashBlade//EXA and support for NVIDIA's new reference design. We're excited to extend this momentum through our FlashStack collaboration, integrating Cisco's data center infrastructure with Pure's advanced storage to help businesses streamline AI workloads and unlock the full potential of their data," said Jeremy Foster, GM and SVP for Cisco Compute.
About Pure Storage
Pure Storage (NYSE: PSTG) delivers the industry's most advanced data storage platform to store, manage, and protect the world's data at any scale. With Pure Storage, organizations have ultimate simplicity and flexibility, saving time, money, and energy. From AI to archive, Pure Storage delivers a cloud experience with one unified Storage as-a-Service platform across on premises, cloud, and hosted environments. Our platform is built on our Evergreen architecture that evolves with your business – always getting newer and better with zero planned downtime, guaranteed. Our customers are actively increasing their capacity and processing power while significantly reducing their carbon and energy footprint. It's easy to fall in love with Pure Storage, as evidenced by the highest Net Promoter Score in the industry. For more information, visit www.purestorage.com.
Pure Storage, the Pure Storage P Logo, FlashBlade, FlashBlade//S, FlashBlade//EXA, and the marks in the Pure Storage Trademark List are trademarks or registered trademarks of Pure Storage Inc. in the
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SOURCE Pure Storage
FAQ
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