Pure Storage Named a Leader in the 2025 Gartner® Magic Quadrant™ for Infrastructure Platform Consumption Services
Pure Storage (NYSE: PSTG) was named a Leader in the first-ever 2025 Gartner Magic Quadrant for Infrastructure Platform Consumption Services (IPCS) on Oct 24, 2025.
Gartner defines IPCS as consumption-based, native platform offerings that include STaaS, CaaS, NaaS or dPaaS and focus on SLA-based outcomes like cost optimization, productivity, sustainability, autonomous optimization, and cyber resilience. Pure highlights SLA-driven data management, Evergreen//One flexible consumption, an AI-driven control plane (Pure1), and a broad partner ecosystem including AWS, Cisco, Microsoft Azure, NVIDIA and others.
Pure Storage (NYSE: PSTG) è stata nominata una Leader nella prima Gartner Magic Quadrant del 2025 per i Servizi di Consumo della Piattaforma di Infrastruttura (IPCS) pubblicata il 24 ottobre 2025.
Gartner definisce IPCS come offerte native basate sul consumo che includono STaaS, CaaS, NaaS o dPaaS e si concentrano su risultati basati su SLA come ottimizzazione dei costi, produttività, sostenibilità, ottimizzazione autonoma e resilienza cibernetica. Pure mette in evidenza la gestione dati guidata da SLA, Evergreen//One consumo flessibile, un piano di controllo guidato dall'AI (Pure1) e un ampio ecosistema di partner tra cui AWS, Cisco, Microsoft Azure, NVIDIA e altri.
Pure Storage (NYSE: PSTG) fue nombrada una Líder en el primer Gartner Magic Quadrant de 2025 para Servicios de Consumo de Plataformas de Infraestructura (IPCS) publicado el 24 de octubre de 2025.
Gartner define IPCS como ofertas nativas basadas en el consumo que incluyen STaaS, CaaS, NaaS o dPaaS y se enfocan en resultados basados en SLA como optimización de costos, productividad, sostenibilidad, optimización autónoma y resiliencia cibernética. Pure destaca la gestión de datos impulsada por SLA, Evergreen//One consumo flexible, un plano de control impulsado por IA (Pure1) y un amplio ecosistema de socios que incluye AWS, Cisco, Microsoft Azure, NVIDIA y otros.
Pure Storage (NYSE: PSTG)는 2025년 10월 24일 발표된 2025년 Gartner 매직 쿼드런트의 첫 IPCS(Infrastructure Platform Consumption Services) 리더로 선정되었습니다.
Gartner는 IPCS를 소비 기반의 네이티브 플랫폼 제공으로 정의하며 STaaS, CaaS, NaaS 또는 dPaaS를 포함하고 SLA 기반의 비용 최적화, 생산성, 지속 가능성, 자율 최적화, 사이버 탄력성 같은 결과에 중점을 둡니다. Pure는 SLA 기반 데이터 관리, Evergreen//One의 유연한 소비, AI 기반 제어 평면(Pure1), AWS, Cisco, Microsoft Azure, NVIDIA 등 많은 파트너 생태계를 강조합니다.
Pure Storage (NYSE: PSTG) a été nommée leader dans le premier Magic Quadrant Gartner 2025 pour les services de consommation de plateformes d'infrastructure (IPCS) publié le 24 octobre 2025.
Gartner définit l'IPCS comme des offres natives basées sur la consommation qui incluent STaaS, CaaS, NaaS ou dPaaS et qui se concentrent sur des résultats basés sur des SLA tels que l'optimisation des coûts, la productivité, la durabilité, l'optimisation autonome et la résilience cybernétique. Pure met en évidence la gestion des données pilotée par SLA, la consommation flexible Evergreen//One, une plaque de contrôle pilotée par l'IA (Pure1) et un vaste écosystème de partenaires, dont AWS, Cisco, Microsoft Azure, NVIDIA et d'autres.
Pure Storage (NYSE: PSTG) wurde am 24. Oktober 2025 im ersten Gartner Magic Quadrant 2025 für Infrastrukturplattform-Bezugdienste (IPCS) als Leader ausgezeichnet.
Gartner definiert IPCS als konsumptionsbasierte, native Plattformangebote, die STaaS, CaaS, NaaS oder dPaaS umfassen und sich auf SLA-basierte Ergebnisse wie Kosteneinsparungen, Produktivität, Nachhaltigkeit, autonome Optimierung und Cyberresilienz konzentrieren. Pure hebt SLA-gesteuerte Datenverwaltung, Evergreen//One flexiblen Konsum, eine KI-gesteuerte Kontrollebene (Pure1) und ein breites Partner-Ökosystem, darunter AWS, Cisco, Microsoft Azure, NVIDIA und andere, hervor.
Pure Storage (NYSE: PSTG) تم اختيارها كـ رائد في أول تصنيف Gartner للساحة المربعة لعام 2025 لخدمات استهلاك منصة البنية التحتية (IPCS) المنشور في 24 أكتوبر 2025.
تعرف Gartner IPCS بأنها عروض أصلية قائمة على الاستهلاك وتشمل STaaS وCaaS وNaaS أو dPaaS وتركز على نتائج قائمة على مستوى الخدمة مثل تحسين التكاليف، والإنتاجية، والاستدامة، والتحسين الذاتي، والمرونة السيبرانية. تبرز Pure إدارة البيانات المدفوعة بـ SLA، والاستهلاك المرن Evergreen//One، ولوحة تحكم مدفوعة بالذكاء الاصطناعي (Pure1)، ونظام بيئي واسع من الشركاء بما فيهم AWS وCisco وMicrosoft Azure وNVIDIA وغيرها.
- Named Leader in 2025 Gartner Magic Quadrant for IPCS (Oct 24, 2025)
- Offers binding outcome-based SLAs across availability and performance
- Evergreen//One enables flexible, usage-based consumption without penalties
- Pure1 provides AIOps-driven automation, forecasting, and anomaly detection
- None.
Insights
Pure Storage named a Leader in Gartner's first IPCS Magic Quadrant, highlighting its as‑a‑service platform strength and consumption model.
As a platform recognition, the designation signals that Pure Storage meets Gartner's criteria for infrastructure platform consumption services: native vendor control‑plane integration and support for consumption models such as STaaS, CaaS, or NaaS. The announcement emphasizes SLA‑driven outcomes, an intelligent control plane (Pure1), and the Evergreen//One consumption model that ties pricing to usage rather than projected capacity.
The primary dependencies and risks are explicit: continued delivery of binding, outcome‑based SLAs for availability, performance, energy efficiency, durability, and cyber resilience; and maintaining integrations across an extensive partner ecosystem including AWS, Microsoft Azure, NVIDIA, and others. Any lapse in SLA delivery, control‑plane reliability, or partner interoperability would weaken the claimed benefits.
Watch for concrete, monitorable follow‑ups within the next 6–12 months: published SLA performance metrics or uptime reports, customer adoption or renewal figures tied to Evergreen//One, and product updates to Pure1 that show measurable AIOps outcomes. The timing of further analyst placements or third‑party performance data released after
Pure Storage recognized in first-ever Gartner Magic Quadrant for consumption services
Gartner defines the infrastructure platform consumption services (IPCS) market as a consumption-based, as-a-service offering for mission-critical infrastructure. IPCS-based offerings need to be native to the platform vendor control plane and must include either storage as a service (STaaS), compute as a service (CaaS) or network as a service (NaaS). They can also support data protection as a service (dPaaS).1
According to Gartner, IPCS's primary purpose is to provide a platform-services-based infrastructure to service the hybrid-cloud infrastructure data environment. SLA-based outcomes replace product-centric features with benefits that include asset cost optimization, productivity and efficiency improvements, sustainability, autonomous workload optimization, cyber resilience, and platform innovation capabilities.
"The Pure Storage platform performs well in every environment, giving customers the choice to build out their strategy using the tools they already trust," said Prakash Darji, General Manager, Digital Experience, Pure Storage. "We uniquely support this optionality with binding, outcome‑based SLAs for availability, performance, energy efficiency, data durability, cyber resilience, and non‑disruptive upgrades – eliminating trade-offs between performance and predictability."
The Pure Storage Platform
Pure Storage's Enterprise Data Cloud architecture provides a unified architecture and operating model that delivers true end-to-end data control, automation, and cyber resilience. The Pure Storage Platform enables data mobility, agility, and consistency across distributed infrastructures for an enterprise's full workload and protocol spectrum - unifying and governing data across every environment. Enhancements making it easier for organizations to streamline workflows across on-premises and cloud environments include:
- SLA Driven Data Management: With SLAs that span performance, availability, and resilience, delivered as a service and tightly integrated with real-time observability and intelligence, Pure Storage is redefining the enterprise cloud experience. Evergreen//One provides flexible consumption with the ability to scale up or down without penalties, as well as pricing that adapts to actual usage, not inflated projections. By eliminating the trade-offs between performance and predictability, customers gain financial flexibility and transparency.
- Increased AI Efficiency: For AI initiatives to succeed, data must be secure, easily accessible, and consistently managed in real-time and at scale, regardless of its location or the workload. The Pure Storage platform delivers this through an intelligent control plane. The brain of the Pure Storage platform is a single control layer that automates how data is provisioned, protected, and governed across an entire data estate. A key component of the intelligent control plane, Pure1 provides AIOps-driven storage management delivering proactive recommendations, forecasting, anomaly detection, troubleshooting, automation, self-service upgrades, and subscription insights.
- Extensive Partner Ecosystem: The Pure Storage platform also integrates with best-of-breed solutions from an extensive partner network. Spanning across hybrid cloud, AI, virtualization, cyber resilience, compute, network, and data center modernization, the Pure Storage ecosystem includes companies such as AWS, Cisco, CrowdStrike, Microsoft Azure, NVIDIA, Nutanix, Oracle, Rubrik, SAP, and Veeam.
An Industry Leader
This recent recognition from Gartner continues Pure Storage's momentum of industry analyst recognition in 2025. In September, Pure Storage was recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Enterprise Storage Platforms, positioned Highest in Execution and Furthest in Vision2. In our opinion, Pure Storage's recognition in two Gartner Magic Quadrant reports this year reinforces what organizations around the world understand—Pure Storage delivers unmatched agility and risk reduction with a simple, unified storage platform and flexible as-a-service experience for the broadest range of uses across on-premises, public cloud, and hybrid environments.
- "As our focus has shifted to moving services to the cloud, we have found it useful to…use Pure's services in the cloud. They make it easy, and the GUI and services are familiar. We know what to expect, and they have delivered." - Storage Admin, Healthcare and Biotech Industry
- "The product is the best in the storage market and is very innovative. Every year Pure Storage brings new features to their customers that are included in Evergreen subscriptions." - IT Manager, IT Services Industry
- "The Evergreen//One model is easy to understand and plan for. It allows for cost transparency and predictability." - IT Manager, Manufacturing Industry
About Gartner Magic Quadrant
Magic Quadrant™ reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables organizations to get the most from market analysis in alignment with their unique business and technology needs.
To learn more, access the full 2025 Gartner Magic Quadrant for Infrastructure Platform Consumption Services report on Pure Storage's website .
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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Pure Storage
Pure Storage (NYSE: PSTG) delivers the industry's most advanced data storage platform to store, manage, and protect the world's data at any scale. With Pure Storage, organizations have ultimate simplicity and flexibility, saving time, money, and energy. From AI to archive, Pure Storage delivers a cloud experience with one unified Storage as-a-Service platform across on-premises, cloud, and hosted environments. Our platform is built on our Evergreen® architecture that evolves with your business – always getting newer and better with zero planned downtime, guaranteed. Our customers are actively increasing their capacity and processing power while significantly reducing their carbon and energy footprint. It's easy to fall in love with Pure Storage, which is why we've received one of the highest Net Promoter Scores in the industry across the years. For more information, visit www.purestorage.com.
Pure Storage, the Pure Storage P Logo, Pure Fusion, FlashBlade, FlashArray, Evergreen, and the marks in the Pure Storage Trademark List are trademarks or registered trademarks of Pure Storage Inc. in the
1 Gartner, Magic Quadrant for Infrastructure Platform Consumption Services, Jeff Vogel, Tony Harvey, Tim Zimmerman, Rene Rodriguez, 15 October, 2025.
2 Gartner, Magic Quadrant for Enterprise Storage Platforms, Jeff Vogel, Julia Palmer, Chandra Mukhyala, Joseph Unsworth, 2 September 2025
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SOURCE Pure Storage
FAQ
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