Pure Storage Named a Leader in the 2025 Gartner® Magic Quadrant™ for Enterprise Storage Platforms
Pure Storage (NYSE: PSTG) has been named a Leader in the 2025 Gartner Magic Quadrant for Enterprise Storage Platforms, marking its twelfth consecutive year as a Leader in Gartner Magic Quadrant reports. The company achieved the highest position in both execution and vision.
The Pure Storage Platform delivers an Enterprise Data Cloud (EDC) that unifies data management across on-premises, public cloud, and hybrid environments. Key 2025 innovations include enhanced automation through Pure Fusion, expanded FlashArray and FlashBlade offerings for high-performance workloads, and strengthened security features including integrations with Rubrik and CrowdStrike.
The company maintains a 4.9 out of 5 rating on Gartner Peer Insights, with 98% of reviewers willing to recommend their solutions.
Pure Storage (NYSE: PSTG) è stata riconosciuta come Leader nel Gartner Magic Quadrant for Enterprise Storage Platforms 2025, segnando il dodicesimo anno consecutivo in cui figura come Leader nei report Gartner. L'azienda ha ottenuto la posizione più alta sia per esecuzione sia per visione.
La piattaforma Pure Storage offre un Enterprise Data Cloud (EDC) che unifica la gestione dei dati in ambienti on-premise, cloud pubblici e ibridi. Le principali novità del 2025 includono una maggiore automazione tramite Pure Fusion, un ampliamento delle linee FlashArray e FlashBlade per carichi di lavoro ad alte prestazioni e funzioni di sicurezza potenziate, con integrazioni a Rubrik e CrowdStrike.
L'azienda mantiene una valutazione di 4,9 su 5 su Gartner Peer Insights, con il 98% dei recensori disposto a raccomandare le sue soluzioni.
Pure Storage (NYSE: PSTG) ha sido nombrada Líder en el Gartner Magic Quadrant for Enterprise Storage Platforms 2025, marcando su duodécimo año consecutivo como Líder en los informes de Gartner. La compañía alcanzó la posición más alta tanto en ejecución como en visión.
La plataforma Pure Storage proporciona un Enterprise Data Cloud (EDC) que unifica la gestión de datos en entornos on‑premises, nube pública y entornos híbridos. Las innovaciones clave de 2025 incluyen mayor automatización con Pure Fusion, una expansión de las ofertas FlashArray y FlashBlade para cargas de trabajo de alto rendimiento y refuerzos en seguridad, incluidas integraciones con Rubrik y CrowdStrike.
La compañía mantiene una calificación de 4,9 de 5 en Gartner Peer Insights, con el 98% de los revisores dispuestos a recomendar sus soluciones.
Pure Storage (NYSE: PSTG)가 2025 Gartner Magic Quadrant for Enterprise Storage Platforms에서 리더로 선정되어 Gartner Magic Quadrant 보고서에서 12년 연속 리더 자리를 지켰습니다. 회사는 실행력과 비전 모두에서 가장 높은 평가를 받았습니다.
Pure Storage 플랫폼은 온프레미스, 퍼블릭 클라우드 및 하이브리드 환경 전반의 데이터 관리를 통합하는 Enterprise Data Cloud(EDC)를 제공합니다. 2025년 주요 혁신으로는 Pure Fusion을 통한 자동화 강화, 고성능 워크로드를 위한 FlashArray 및 FlashBlade 제품군 확대, Rubrik 및 CrowdStrike와의 통합을 포함한 보안 기능 강화가 포함됩니다.
회사는 Gartner Peer Insights에서 평점 5점 만점에 4.9를 유지하고 있으며, 리뷰어의 98%가 자사 솔루션을 추천할 의향이 있다고 응답했습니다.
Pure Storage (NYSE: PSTG) a été désignée Leader dans le Gartner Magic Quadrant for Enterprise Storage Platforms 2025, ce qui constitue sa douzième année consécutive en tant que Leader dans les rapports Gartner. L’entreprise occupe la position la plus élevée tant en exécution qu’en vision.
La plateforme Pure Storage fournit un Enterprise Data Cloud (EDC) qui unifie la gestion des données sur les environnements sur site, cloud public et hybrides. Les innovations majeures de 2025 comprennent une automatisation accrue via Pure Fusion, l’élargissement des gammes FlashArray et FlashBlade pour les charges de travail à haute performance, et des fonctions de sécurité renforcées incluant des intégrations avec Rubrik et CrowdStrike.
L’entreprise affiche une note de 4,9 sur 5 sur Gartner Peer Insights, et 98 % des évaluateurs se déclarent prêts à recommander ses solutions.
Pure Storage (NYSE: PSTG) wurde im Gartner Magic Quadrant for Enterprise Storage Platforms 2025 als Leader eingestuft und ist damit zum zwölften Mal in Folge in den Gartner Magic Quadrant Reports als Leader vertreten. Das Unternehmen erreichte die höchste Position sowohl in Ausführung als auch in Vision.
Die Pure Storage Plattform bietet eine Enterprise Data Cloud (EDC), die das Datenmanagement über On‑Premises-, Public‑Cloud‑ und Hybrid‑Umgebungen hinweg vereinheitlicht. Zu den wichtigsten Neuerungen 2025 zählen erweiterte Automatisierung durch Pure Fusion, ausgebautes FlashArray‑ und FlashBlade‑Portfolio für leistungsintensive Workloads sowie verstärkte Sicherheitsfunktionen inklusive Integrationen mit Rubrik und CrowdStrike.
Das Unternehmen hält eine Bewertung von 4,9 von 5 auf Gartner Peer Insights, wobei 98 % der Bewerter bereit sind, die Lösungen weiterzuempfehlen.
- Highest positioning in both execution and vision in Gartner Magic Quadrant
- 98% customer recommendation rate with 4.9/5 rating on Gartner Peer Insights
- Expanded product capabilities with unified storage for block, file, and object data
- Enhanced security features through strategic partnerships with Rubrik and CrowdStrike
- None.
Insights
Pure Storage's Gartner leadership position and highest ranking highlights market dominance and technology advantage in enterprise storage.
Pure Storage's recognition as a Leader in the 2025 Gartner Magic Quadrant for Enterprise Storage Platforms—positioned highest in execution and furthest in vision—represents a significant competitive advantage in the enterprise storage market. This marks their twelfth consecutive year as a Leader in Gartner's evaluations, demonstrating remarkable consistency in an industry known for rapid technology shifts.
The company's positioning in this new Enterprise Storage Platforms category is particularly notable as it reflects the broadening scope of Pure's offerings across block, file, and object storage workloads. Their Enterprise Data Cloud (EDC) approach directly addresses the challenge of data fragmentation that's been amplified by explosive AI-driven data growth.
From a technical perspective, Pure's platform innovations in 2025 stand out in three critical areas: (1) automation through Pure Fusion for unified resource management, (2) performance scaling through next-generation FlashArray and FlashBlade offerings, and (3) enhanced security through strategic integrations with cybersecurity leaders Rubrik and CrowdStrike. The extended object support to FlashArray creates a unified architecture that eliminates the traditional silos between block, file, and object storage—a significant architectural advantage.
The impressive 4.9/5 customer rating on Gartner Peer Insights with a 98% recommendation rate across nearly 700 reviews validates that Pure's technical advantages are translating to real-world customer satisfaction. This combination of industry recognition, technical innovation, and customer validation strengthens Pure Storage's competitive positioning against legacy storage providers who typically struggle with complex, siloed architectures and less favorable customer experiences.
Represents twelfth consecutive year Pure Storage has been recognized as a Leader in a Gartner Magic Quadrant report
Gartner defines enterprise storage platforms as the market consisting of products, value-based services and delivery methods designed to support diverse block, file and object storage workloads and use cases1. In our opinion, this year's new Enterprise Storage Platforms category reinforces what organizations around the world understand—the Pure Storage Platform delivers unmatched agility and risk reduction with a simple, unified storage platform and flexible as-a-service experience for the broadest range of uses across on-premises, public cloud, and hybrid environments. For the previous five years, Pure Storage was positioned highest and furthest in the Gartner® Magic Quadrant™ for Primary Storage Platforms2.
The rise of AI is creating exponential growth of data volumes and business demands. But traditional storage models have been unable to keep up—creating fragmentation, silos, and data sprawl. Delivered by the Pure Storage Platform, an Enterprise Data Cloud (EDC) enables organizations to unify data from across their estate into a virtualized cloud of data that is governed by an intelligent control plane for easy management - all of which is delivered as a service. Powered by Pure Fusion™, the Pure Storage Platform allows customers to create their own Enterprise Data Cloud—empowering them to manage their global data estate with the control, automation and tracking needed to lead in a data-driven world.
"Pure Storage delivers data storage and management at scale—automating and simplifying customers' global data storage environment," said Charles Giancarlo, Chief Executive Officer, Pure Storage. "Only Pure Storage has innovated an architectural approach that allows customers to better manage their global data, not just their storage."
Platform Innovation
Pure Storage's continued innovation of the Pure Storage Platform is transforming the way customers manage their data, helping them solve challenges of today and into the future. Key innovations in 2025 include:
- Delivering control and improving compliance through automation.
At the heart of the autonomous platform is Pure Fusion™, which unifies storage as a pool of adaptable resources. Pure Fusion now has workload automation with presets and remote provisioning for fleetwide file, block, and object. - Performance & scalability for modern workloads & unstructured data, all on a unified data plane.
The expansion of its next-generation Pure Storage FlashArray™ and Pure Storage FlashBlade® offerings are designed for the most demanding, high-performance workloads and to scale seamlessly for future applications and demands. Addressing the explosive growth of unstructured data, Pure Storage also announced extended object support to FlashArray, which will create a true single architecture for block, file and object across the entire Pure Storage platform. - Reducing the risk of human error and strengthening security across workloads.
Built-in compliance and improved cyber resilience are embedded across the Pure Storage platform, further minimizing risk through security and governance policies, along with third party cyber security integrations. Rubrik is the first cyber security partner to integrate with Pure Storage's new workflow orchestration capability, enhancing threat detection for both production and non-production data. Additionally, CrowdStrike and Pure Storage are working together to provide the first validated, on-premises, resilient and secure storage for CrowdStrike LogScale.
Customer Validation
Pure Storage believes Gartner recognition of Pure Storage is further validated by customers. As of August 21, 2025, customers give Pure Storage an Overall Rating of 4.9 out of 5 in the Enterprise Storage Platforms market, with
- "Pure Amazement: FlashArray is the most rock solid storage platform we have ever had." - IT Manager, Energy and Utilities Industry
- "It just works. Been a very solid experience and product from start to finish." - Engineer, Healthcare and Biotech Industry
- "Impressive Performance and Strong Data Protection Features Stand Out for This Product." - IT Leader, Banking Industry
About Gartner Magic Quadrant
Magic Quadrant™ reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables organizations to get the most from market analysis in alignment with their unique business and technology needs.
To learn more, access the full 2025 Gartner Magic Quadrant for Enterprise Storage Platforms report on Pure Storage's website.
Disclaimer: GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Pure Storage
Pure Storage (NYSE: PSTG) delivers the industry's most advanced data storage platform to store, manage, and protect the world's data at any scale. With Pure Storage, organizations have ultimate simplicity and flexibility, saving time, money, and energy. From AI to archive, Pure Storage delivers a cloud experience with one unified Storage as-a-Service platform across on-premises, cloud, and hosted environments. Our platform is built on our Evergreen® architecture that evolves with your business – always getting newer and better with zero planned downtime, guaranteed. Our customers are actively increasing their capacity and processing power while significantly reducing their carbon and energy footprint. It's easy to fall in love with Pure Storage, which is why we've received one of the highest Net Promoter Scores in the industry across the years. For more information, visit www.purestorage.com.
Pure Storage, the Pure Storage P Logo, Pure Fusion, FlashBlade, FlashArray, Evergreen, and the marks in the Pure Storage Trademark List are trademarks or registered trademarks of Pure Storage Inc. in the
1 | Gartner, Magic Quadrant for Enterprise Storage Platforms, Jeff Vogel, Julia Palmer, Chandra Mukhyala, Joseph Unsworth, 2 September 2025 | ||||
2 | Gartner, Magic Quadrant for Primary Storage Platforms, Jeff Vogel, Chandra Mukhyala, 17 September 2024 | ||||
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