Pure Storage's Enterprise Data Cloud Unifies Data to Give Businesses Greater Control of their AI Initiatives

Rhea-AI Summary

Pure Storage (NYSE: PSTG) has announced significant enhancements to its Enterprise Data Cloud platform, focusing on unified data management for AI initiatives. The company introduced Pure Storage Cloud, featuring Azure Native integration, and expanded its Portworx integration with Pure Fusion for comprehensive workload management.

Key innovations include the expansion of Pure1 AI Copilot with Model Context Protocol integration, Pure Key Value Accelerator integration with NVIDIA Dynamo for AI inference, and Purity Deep Reduce for enhanced data reduction. The company also unveiled next-generation FlashArray products, including FlashArray//XL 190, FlashArray//X R5, and FlashArray//C R5, designed to support both traditional enterprise apps and modern AI/ML workloads.

Positive

• None.

Negative

• Some key features like Portworx Pure Fusion integration won't be available until H1 FY27
• Several announced features have delayed availability into FY26 and FY27

Insights

Enterprise Technology Strategist

Pure Storage strengthens its competitive position in AI infrastructure with cloud expansion, Azure integration, and NVIDIA partnership.

Pure Storage's latest platform enhancements represent a strategic pivot toward becoming an essential infrastructure provider for enterprise AI initiatives. The company is addressing the critical challenge organizations face today: making data accessible across environments while maintaining security and control. The Enterprise Data Cloud architecture creates a unified operating model that spans on-premises, edge, and now public cloud environments.

The Azure Native integration is particularly significant as it solves a major pain point - migrating storage-intensive VMware workloads to Azure - which has been a barrier for organizations wanting to leverage cloud-based AI services. This integration positions Pure favorably as enterprises accelerate their cloud migration to access AI capabilities.

The NVIDIA Dynamo partnership demonstrates Pure's commitment to optimizing AI inference workloads. By reducing computational overhead and latency in multi-GPU environments, Pure is addressing performance bottlenecks that often plague enterprise AI deployments. This directly enhances the value proposition of Pure's storage solutions for AI/ML pipelines.

The Pure1 AI Copilot expansion aligns with the industry trend toward simplifying complex infrastructure management through conversational AI interfaces. This reduces the specialized expertise needed to manage storage systems - a meaningful advantage when technical talent is scarce and expensive.

What truly stands out is Pure's deliberate strategy to unify traditional and modern application environments. The Portworx integration with Pure Fusion bridges conventional storage with containerized environments, allowing enterprises to manage their entire data estate through a single platform. This positions Pure as not just a storage vendor but a comprehensive data management provider for the AI era.

AI Infrastructure Analyst

Pure Storage's enhanced AI data architecture bridges on-premises and cloud environments with enterprise-grade performance and governance.

Pure Storage's announcements represent a cohesive strategy to address the fundamental challenge of AI infrastructure: data accessibility without compromise. Most organizations struggle with data fragmentation across environments, creating AI silos that limit effectiveness. Pure's Enterprise Data Cloud architecture directly addresses this by providing consistent data services across hybrid environments.

The Key Value Accelerator integration with NVIDIA Dynamo is particularly noteworthy. AI inference workloads require ultra-low latency data access to deliver real-time responses. This integration optimizes the data access layer specifically for inference, potentially reducing response times and computational requirements. For enterprises deploying large language models or other inference-heavy AI applications, this optimization can significantly improve economics and user experience.

The Purity Deep Reduce technology indicates Pure's continued innovation in data efficiency. Using pattern recognition and similarity-based reduction approaches suggests applying AI-like techniques to data storage itself. This could substantially improve economics for storing the massive datasets required for training and fine-tuning AI models.

Pure's approach to unifying block, file, and object storage under a single management plane is increasingly valuable as AI workloads often span multiple data formats. Training datasets might use object storage, while model serving might leverage block storage for performance. Having these managed together with consistent governance controls simplifies AI operations.

What's most compelling is how Pure is positioning storage as an active component of the AI stack rather than passive infrastructure. By optimizing specifically for AI workloads while maintaining compatibility with traditional enterprise applications, Pure is enabling organizations to build AI capabilities on their existing infrastructure investments rather than creating separate AI environments.

Enhancements to the Pure Storage Platform ensure data is accessible wherever it's needed with workload coverage expansion into the cloud

NEW YORK, Sept. 25, 2025 /PRNewswire/ -- Pure//Accelerate -- Pure Storage® (NYSE: PSTG), the IT pioneer that delivers the world's most advanced data storage technology and services, today announced enhancements to the Pure Storage Platform that make it easier for organizations to make full use of what AI can offer, streamlining workflows across on-premises and cloud environments.

As AI is increasingly key to business, data is the critical asset for deriving insight, automation, and competitive advantage. Pure Storage's Enterprise Data Cloud architecture provides a unified architecture and operating model that delivers true end-to-end data control, automation, and cyber resilience across any environment.

"In today's AI era, access to data is everything. Managing your data, not just storing it, is the new foundation for AI-readiness from cloud to core to edge," said Rob Lee, Pure Storage Chief Technology Officer. "Success depends on having your data secure everywhere, and easily accessible anywhere, with a unified and consistent experience - in real time, at scale, across any workload."

The Pure Storage Platform enables data mobility, agility, and consistency across distributed infrastructures for an enterprise's full workload and protocol spectrum. And we are now offering a major expansion of the Enterprise Data Cloud into the public cloud, with Pure Storage Cloud.

• Pure Storage Cloud
  For IT leaders managing a hybrid cloud storage infrastructure, Pure Storage Cloud unifies a data landscape so data is always exactly where it's needed, powering new innovation and fully accessible in the cloud so AI tools can leverage and train on the data.
  • NEW: Pure Storage Cloud Azure Native (Generally available now.)
    Through the Azure Native Integrations program, Pure Storage has delivered a first-of-its-kind service built for Azure VMware Solution. As a result, customers can reduce overhead, seamlessly migrate without refactoring, and decouple storage from compute. Offered as a fully managed Azure native service with enterprise-grade resiliency and efficiency, Pure Storage Cloud is available within the Azure portal now. 
    
    "Organizations looking to embrace AI and next-gen cloud services with Microsoft must first move data to Microsoft Azure. For many, migrating storage-intensive VMware workloads has been a significant challenge," said Aung Oo, VP, Azure Storage. "That's why we're thrilled to partner with Pure Storage to provide an Azure Native service built for Azure VMware Solution. Together, we're making it easier for customers to migrate data-heavy VMware workloads into Azure and quickly leverage the latest cloud innovations in AI and analytics." 

Control your data: Run intelligent, automated workflows with a unified data plane

Chaotic control of data leads to faltering AI initiatives and stalling operational processes. An intelligent control plane is the brain of the Pure Storage platform - a unified control layer that automates how data is provisioned, protected, and governed across an entire data estate.

• NEW: Portworx® by Pure Storage Integration with Pure Fusion. (Generally available H1 FY27.)
  Continuing to bridge the gap between traditional and modern applications, the integration of Portworx with Pure Fusion allows enterprises to maintain a single unified platform for the data and storage management of all workloads. This extends powerful fleet management capabilities to modern containerized cloud-native applications and Kubevirt based VMs across any environment - on-premises or within a hybrid cloud.
• Pure1 AI Copilot Expansion
  Announced as Generally Available at Pure//Accelerate 2025, AI Copilot combines the power of dashboards with the simplicity of conversation to make storage systems more accessible and easier to manage. We continue to expand the ways users can manage file services using natural language.
  • NEW: Portworx Pure1 AI Copilot. (Generally available now.)
    With the first AI-powered platform engineering assistant for Portworx customers, users can query Portworx clusters in the same way they interact with FlashArray systems. They can now monitor their Kubernetes and Portworx clusters at scale via instant interaction with an AI agent on the Pure1 Copilot user interface.
  • Pure1 AI Copilot Integration with Model Context Protocol (MCP) Servers (Generally available Q4 FY26.) 
    IT teams can now troubleshoot, provision, or optimize without deep technical expertise. Pure Storage AI Copilot operates as both an MCP server and client, enabling seamless integration with internal systems for hardware performance, subscriptions, and security data, as well as external tools like analytics engines and application monitors. This creates a context-aware intelligence layer that can search for error patterns, summarize findings, and suggest remediation options through conversational language.

Make AI workloads work for you: Increase efficiency while boosting performance

AI operations can be resource intensive. Improving efficiency means reducing the consumption of expensive infrastructure resources - compute, storage, and energy - thereby reducing overall infrastructure spending.

• NEW: Pure Key Value Accelerator Integration with NVIDIA Dynamo for AI Inference. (Generally available Q4 FY26.)
  The Key Value Accelerator is a high-performance key-value caching solution designed to accelerate AI inference workloads in multi-GPU environments. Pure Storage Key Value Accelerator plans to integrate with NVIDIA Dynamo to improve scalability and increase inference speeds. The combination will ultimately lower computational overhead and reduce carbon footprints.
  
  "Efficient AI inference requires rapid data access so that AI agents can provide accurate responses in fractions of a second. Integrating Pure Storage's Key Value Accelerator with NVIDIA Dynamo will deliver an out-of-the-box path to faster and more scalable inference—removing complexity, reducing latency—so that enterprises can maximize the utilization of their NVIDIA AI infrastructure," said Dion Harris, senior director, HPC, Cloud and AI Infrastructure, NVIDIA .

• NEW: Purity Deep Reduce. (Generally available H1 FY27.)
  This next-generation data reduction engine uses advanced pattern recognition and similarity-based reduction technologies to improve efficiency, delivering high data reduction ratios without significant performance tradeoffs.

• UPDATED: Next-Gen FlashArray Portfolio
  The Pure Storage architecture is uniquely designed so organizations can run enterprise apps and modern AI/ML pipelines on the same, scalable foundation; the FlashArray family supports both latency-sensitive applications and high-bandwidth, high-concurrency workloads. The expansion of next-generation storage products unveiled at Pure//Accelerate 2025 continues with FlashArray//XL 190 (generally available Q4 FY26), and FlashArray//X R5 and FlashArray//C R5 (both generally available now).

Pure Storage delivers data storage and management at scale—unifying and governing data across every environment. With an Enterprise Data Cloud, block, file, and object are managed and governed by policy; every system and site contributes capacity and performance through a shared virtual layer; and all data is controlled through a single console.

Additional Resources

• Pure Storage Introduces the Enterprise Data Cloud so Customers Can Manage Their Data, Not Their Storage
• Pure Storage Unveils Next-generation Storage Products to Deliver Performance at Any Scale
• Learn more about Enterprise Data Cloud
• A New Framework for Sustainable Strategies in the Age of AI

About Pure Storage
Pure Storage (NYSE: PSTG) delivers the industry's most advanced data storage platform to store, manage, and protect the world's data at any scale. With Pure Storage, organizations have ultimate simplicity and flexibility, saving time, money, and energy. From AI to archive, Pure Storage delivers a cloud experience with one unified Storage as-a-Service platform across on-premises, cloud, and hosted environments. Our platform is built on our Evergreen architecture that evolves with your business – always getting newer and better with zero planned downtime, guaranteed. Our customers are actively increasing their capacity and processing power while significantly reducing their carbon and energy footprint. It's easy to fall in love with Pure Storage, which is why we've received one of the highest Net Promoter Scores in the industry across the years. For more information, visit www.purestorage.com.

Pure Storage, the Pure Storage P Logo, Pure1, Pure//Accelerate, Portworx, FlashArray, FlashArray//XL, FlashArray//X, FlashArray//C, Portworx, Pure Fusion, and the marks in the Pure Storage Trademark List are trademarks or registered trademarks of Pure Storage Inc. in the U.S. and/or other countries. The Trademark List can be found at purestorage.com/trademarks. Other names may be trademarks of their respective owners.

Forward Looking Statements
This press release contains forward-looking statements regarding our products, features, or functionality which may not be currently generally available. This release is provided for informational purposes only and is not a commitment, promise, or legal obligation to deliver any product, feature, material, code, or functionality on any schedule, or at all. This release should not be relied upon for making purchasing decisions or with incorporation into any contract. Customers should make purchasing decisions based only on services and features that are currently generally available. For more information on our existing offerings please talk to your Pure Storage representative.

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SOURCE Pure Storage

FAQ

What are the main features of Pure Storage's Enterprise Data Cloud announcement?

The main features include Pure Storage Cloud with Azure Native integration, expanded Portworx integration, AI Copilot enhancements, and new FlashArray products for improved AI workload management.

When will Pure Storage's Portworx integration with Pure Fusion be available?

The Portworx integration with Pure Fusion will be generally available in H1 FY27.

How does Pure Storage's partnership with NVIDIA benefit AI workloads?

The partnership integrates Pure Key Value Accelerator with NVIDIA Dynamo to improve scalability, increase inference speeds, and reduce computational overhead for AI workloads.

What new FlashArray products did Pure Storage announce?

Pure Storage announced the FlashArray//XL 190 (available Q4 FY26), and FlashArray//X R5 and FlashArray//C R5 (both available now).

How does Pure Storage Cloud Azure Native benefit customers?

Pure Storage Cloud Azure Native helps customers reduce overhead, seamlessly migrate without refactoring, and decouple storage from compute within the Azure environment.