Pubmatic, Inc. Stock Price, News & Analysis

PubMatic (Nasdaq: PUBM) has expanded its EMEA leadership team, enhancing its local market expertise. Hitesh Bhatt has been promoted to Senior Director, CTV/OTT, contributing to significant growth in the company’s CTV revenue, which increased over sixfold in Q4 2021 compared to Q4 2020. Jacqueline Boakye becomes Vice President, Customer Success, EMEA, focusing on omnichannel solutions to boost publisher revenue. Kofi Amoako is the new Regional Vice President, Addressability, EMEA, aiming to deploy the Addressability Suite across the region. These roles are part of PubMatic’s growth strategy in EMEA.

PubMatic (Nasdaq: PUBM) and IAB Europe released a report on March 16, 2022, detailing online video advertising trends in Europe. The study surveyed over 140 media buyers across 31 markets, revealing that, on average, they allocate 36% of total ad spend to video advertising. Notably, two-thirds are investing in connected TV (CTV), while performance KPIs are the primary driver for choosing sell-side platforms. Despite challenges in cross-screen measurement, programmatic spending remains strong, with 57% seeking better measurable formats.

PubMatic (Nasdaq: PUBM) announced its management team's participation in upcoming investor conferences to discuss its role in digital advertising. The events include the JMP Securities Technology Conference on March 7, 2022, at 12 pm ET, and the KeyBanc Emerging Technology Summit on March 9, 2022, at 12 pm ET. Both presentations will be available through live webcasts on the investor relations section of PubMatic’s website, with replays accessible later. The company emphasizes its commitment to innovating the digital advertising supply chain.

PubMatic, Inc. (Nasdaq: PUBM) reported record Q4 2021 revenue of $75.6 million, up 34% year-over-year, and full-year revenue of $226.9 million, reflecting 53% growth. GAAP net income for Q4 was $28.2 million ($0.50/share), with a 37% net income margin. Adjusted EBITDA for Q4 reached $38.9 million at a 51% margin. The company processed 92.2 trillion impressions in 2021, up 96%. For 2022, PubMatic expects revenue between $282 million and $286 million, a 25% growth target.

PubMatic (Nasdaq: PUBM) has formed a global partnership with GroupM, enhancing the GroupM Premium Marketplace in EMEA. This collaboration aims to streamline the programmatic advertising ecosystem by providing GroupM clients with direct access to quality publisher inventory and improving media buying transparency. The initiative seeks to reduce fraud and inventory misrepresentation, ensuring a more efficient digital advertising supply chain. With a focus on simplifying complex processes, both buyers and publishers stand to benefit from better inventory monetization and improved collaboration.

PubMatic (Nasdaq: PUBM) announced successful results from its partnership with MiQ, demonstrating a 65% increase in unique reach compared to cookie-based campaigns. The new addressability solutions enhance advertiser ROI while maintaining consumer privacy. Campaigns using RampID significantly outperformed those relying on third-party cookies, achieving better CPM and increased audience reach. The collaboration aims to innovate advertising strategies in a cookie-less landscape, ensuring measurable results and addressing identity resolution challenges.

LiveRamp (NYSE: RAMP) and PubMatic (NASDAQ: PUBM) report significant increases for publishers using their Authenticated Traffic Solution and Identity Hub. According to a recent case study, publishers experienced an 101% increase in effective CPM, 255% increase in fill rate, and 615% increase in RPM across cookieless browsers. These results highlight the potential of their integrated solutions in enhancing revenue while maintaining privacy. The partnership aims to prepare publishers for a future without third-party cookies, emphasizing the growing importance of authenticated inventory.

PubMatic has announced that it will disclose its financial results for the quarter and fiscal year ending December 31, 2021, on February 28, 2022, after market close. The company will hold a webcast to discuss these results at 2:00 p.m. PT (5:00 p.m. ET). PubMatic delivers superior revenue to publishers and is recognized as a leading sell-side platform in digital advertising. The company continues to enhance its cloud infrastructure while maintaining a global presence through 16 offices and 8 data centers.

PubMatic has announced the appointment of Peter Barry as VP of Addressability, relocating him from Sydney to New York. Barry, who joined in 2016 as Regional Director for Australia and New Zealand, will lead cross-functional teams to enhance the company's Addressability Suite, which helps publishers optimize inventory monetization and provides better targeting for advertisers. This change comes amid significant shifts in the digital advertising landscape.

Barry's experience with the IAB will bolster PubMatic's role in the US market, as the company aims to navigate the phase-out of cookies and drive advertiser ROI.