Pubmatic, Inc. Stock Price, News & Analysis

PubMatic (PUBM) and KERV.ai have announced a strategic partnership to enhance programmatic advertising through AI-powered interactive and shoppable video capabilities. Through this collaboration, marketers can now access KERV's interactive video technology across PubMatic's premium inventory.

The partnership enables brand and agency buyers to efficiently access KERV's interactive and shoppable creative ad units through deal IDs. Advertisers will have access to KERV's AI-powered formats across Online Video (OLV) and Connected TV (CTV), combined with cookie-free, first-party targeting capabilities based on KERV's audience identifiers.

The integration aims to simplify and accelerate the path to purchase while ensuring contextual relevance and brand safety. The partnership is immediately available to all KERV and PubMatic customers, demonstrating both companies' commitment to innovation and revenue optimization.

PubMatic and GroupM are expanding their global partnership to enhance GroupM Premium Marketplace (GPM) in the Latin America region. The expansion will provide GroupM clients with direct access to PubMatic's publisher inventory, offering a unified approach to programmatic buying of connected TV, digital video, and display advertising.

The partnership aims to centralize GroupM's media investments across LATAM, providing competitive bidding, top-tier technology, and supply chain transparency. The initiative will launch alongside PubMatic's Activate product, bringing Supply Path Optimization (SPO) to the region. According to OnAudience, programmatic ad spending in LATAM has grown from $5.2 billion in 2017 to $16.77 billion in 2023, with projections reaching $23.6 billion by 2028.

PubMatic has expanded its collaboration with Western Union to enhance their commerce media business. The partnership leverages PubMatic's SSP capabilities for onsite monetization and uses Western Union's first-party data for offsite audience extension via Convert. Western Union will utilize PubMatic's SSP and OpenWrap header bidding solution through a unified tech stack to streamline operations and reduce fragmentation. The collaboration aims to create customized advertising opportunities targeting Western Union's diverse multicultural consumer base across premium digital channels. According to EMARKETER, US ad spending on financial media networks is projected to grow from $350 million in 2024 to $1.5 billion in 2026.

PubMatic and DIGITS Agency announce a strategic partnership to leverage PubMatic's Convert platform for digital grocery advertising. The collaboration will launch with Fareway Stores ($1.5B annual revenue, 140 stores) and Vroom Delivery, targeting the growing digital grocery market expected to exceed $200B in 2024. The partnership aims to monetize digital grocery advertising inventory through programmatic technology with omnichannel, closed-loop reporting. According to EMARKETER, grocery is projected to become the largest e-commerce category by 2026, reaching $335.19B in sales by 2027.

Xumo, a streaming platform joint venture between Comcast and Charter, has partnered with PubMatic (PUBM) to make Xumo's premium inventory programmatically available to advertisers. The collaboration aims to provide advertisers with enhanced reach and targeting capabilities across Xumo properties. Xumo has reported significant growth, with September 2024 streaming hours on Xumo Play increasing 83% year-over-year, and viewers spending an average of 90 minutes daily on its 350+ channels. The partnership comes as programmatic CTV ad spending is projected to reach $23.8 billion in 2024.

PubMatic (PUBM), a digital advertising technology company, has announced its management team's participation in two upcoming financial conferences in December 2024. The team will attend the Wolfe Research Small and Mid-Cap Conference on December 4 and the Raymond James TMT and Consumer Conference on December 11, both in New York. A live webcast of the Raymond James fireside chat will be accessible through PubMatic's investor relations website, with replay available for 90 days after the presentation.

PubMatic announced its Q3 2024 financial results, surpassing guidance with revenue of $71.8 million, a 13% increase YoY. Omnichannel video revenue grew 25%, and gross profit rose 23% to $46.3 million. Despite a net loss of $(0.9) million, adjusted EBITDA was $18.5 million, representing a 26% margin. The company repurchased 3.6 million shares YTD, accounting for 6.5% of fully diluted shares. PubMatic's platform saw significant growth, with monetized impressions from CTV doubling for the third consecutive quarter. The company launched new AI-driven products and CTV Marketplaces, enhancing inventory and monetization. Strategic partnerships and an optimized infrastructure contributed to processing nearly 70 trillion impressions, a 25% increase YoY. PubMatic's Q4 2024 revenue is projected between $86 million to $90 million, with adjusted EBITDA ranging from $34 million to $37 million. Full-year 2024 revenue is expected to grow 10% to $292-$296 million, with an adjusted EBITDA margin of 31%.

SoundCloud and PubMatic have announced a strategic partnership to offer SoundCloud's premium advertising inventory through PubMatic's advertising solutions. For the first time, PubMatic will provide global programmatic inventory for all video and display advertising on SoundCloud's desktop and mobile app platforms. SoundCloud, with 175 million monthly listeners, hosts 400+ million tracks from 40+ million artists across 193 countries. The partnership aims to enhance advertiser access to SoundCloud's global audience, capitalizing on the growing digital audio advertising market, which is projected to reach $11.13 billion in 2024 with 1.6 billion users by 2028.

PubMatic (PUBM) has been named a Leader in The Forrester Wave™: Sell-Side Platforms, Q4 2024 report. The company received the highest possible scores in 14 criteria, including Programmatic Auctions, Commerce Media, Publisher Protections, and Innovation, as well as the highest possible score in the Market Presence category. The evaluation was conducted among 10 top sell-side platforms based on 33 criteria. Forrester highlighted PubMatic's scale, cross-channel support, and extensive experience in programmatic advertising, noting that their OpenWrap unified auctions are a 'resounding success for publishers.'