Calvin Klein Fragrances announces ROSALÍA as the face of new euphoria elixirs

Rhea-AI Summary

Calvin Klein (NYSE: PVH) and Calvin Klein Fragrances unveil ROSALÍA as the face of euphoria elixirs, a three‑scent parfum intense collection centered on vanilla facets. Each elixir—magnetic, bold and solar—features 28%+ ultra‑concentration and arrives March 1, 2026, at Macy's, Ulta and Amazon.

Price points: $129 (100ml), $99 (50ml), $79 (30ml), $36 (10ml).

News Market Reaction – PVH

-0.45%

1 alert

-0.45% News Effect

On the day this news was published, PVH declined 0.45%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Fragrance concentration: 28% or more Launch date: March 1, 2026 Price 100ml: $129 +4 more

7 metrics

Fragrance concentration 28% or more Parfum intense ultra-concentration in all three euphoria elixirs

Launch date March 1, 2026 Calvin Klein euphoria elixirs availability

Price 100ml $129 euphoria elixirs 100ml bottle

Price 50ml $99 euphoria elixirs 50ml bottle

Price 30ml $79 euphoria elixirs 30ml bottle

Price 10ml $36 euphoria elixirs 10ml size

Bottle size 100ml / 50ml / 30ml / 10ml Available sizes for euphoria elixirs line

Market Reality Check

Price: $69.67 Vol: Volume 692,247 vs 20-day ...

normal vol

$69.67 Last Close

Volume Volume 692,247 vs 20-day average 958,711 (relative volume 0.72x). normal

Technical Shares at $69.34, trading below 200-day MA of $75.43 and 22.78% below 52-week high.

Peers on Argus

PVH was nearly flat at +0.01% while peers were mixed: KTB +1.98%, VFC +3.56%, CO...

PVH was nearly flat at +0.01% while peers were mixed: KTB +1.98%, VFC +3.56%, COLM +0.70%, LEVI +2.87%, HBI -0.92%, suggesting stock-specific positioning rather than a clear sector move.

Historical Context

5 past events · Latest: Feb 04 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 04	Dividend declaration	Positive	-1.6%	Board declared a quarterly cash dividend of $0.0375 per share.
Jan 27	AI collaboration	Positive	+0.5%	Collaboration with OpenAI to embed AI across PVH brands and operations.
Dec 09	Store opening	Positive	+1.7%	Opening of new Calvin Klein global flagship store in SoHo, New York.
Dec 03	Earnings beat	Positive	+3.3%	Q3 2025 revenue and EPS above guidance, outlook narrowed to high end.
Nov 17	Earnings call notice	Neutral	-2.1%	Announcement of date and time for Q3 2025 earnings release and call.

Pattern Detected

Recent PVH headlines with positive strategic or financial tone have usually seen aligned positive price reactions, with only the small dividend announcement followed by a downside move.

Recent Company History

Over the last few months, PVH has reported mixed but generally constructive developments. A Q3 2025 update on Dec 3, 2025 showed revenue and EPS above guidance and narrowed full‑year outlook to the high end, with shares rising. Brand-building continued with a new Calvin Klein SoHo flagship store on Dec 9, 2025 and a January 2026 collaboration with OpenAI to embed AI across operations, both greeted positively. The recent dividend declaration on Feb 4, 2026 saw a modest price pullback, showing not all benign news drives upside.

Market Pulse Summary

This announcement highlights a Calvin Klein Fragrances initiative under PVH, introducing three eupho...

Analysis

This announcement highlights a Calvin Klein Fragrances initiative under PVH, introducing three euphoria elixirs fronted by ROSALÍA, with ultra-concentrated parfums and prices up to $129 for 100ml. It reinforces the Calvin Klein brand’s global positioning and lifestyle reach rather than changing PVH’s fundamentals. Investors may watch how this launch complements prior strategic efforts, such as the SoHo flagship opening and AI collaboration, and how it supports revenue and margin trends over coming quarters.

AI-generated analysis. Not financial advice.

Campaign fronted by the global superstar and brand ambassador explores the distinct universes of the three new parfums

NEW YORK, Feb. 19, 2026 /PRNewswire/ -- Calvin Klein, Inc., part of PVH Corp. [NYSE: PVH], and Calvin Klein Fragrances, a division of Coty Inc. [NYSE: COTY], today unveil GRAMMY® Award-winning singer-songwriter ROSALÍA as the face of euphoria elixirs, a new collection of three distinct parfum intense creations.

A daring new chapter of the iconic euphoria franchise, euphoria elixirs are a sensorial exploration of confidence, pleasure and sensuality. Embodied by global icon and Calvin Klein ambassador ROSALÍA, the campaign fuses movement and vivid color into a captivating exploration of freedom without limits. Known for her genre-defying sound and commanding visual artistry, ROSALÍA channels the fragrances' modern femininity into an immersive journey that reflects the energy and individuality of the three distinctive scents.

"The euphoria elixirs are full of energy, possibility of expression and versatility!" said ROSALÍA. "Each of the three scents represents its own mood, but the vanilla notes (which I love) run through all of them, giving a warm and familiar feeling on the skin. This reunion with Calvin Klein has been a dream - I love working with teams that are as inspiring and hardworking as them!"

euphoria elixirs introduce premium, ultra-concentrations that celebrate the versatility of their key ingredient, vanilla – soft yet strong, sweet yet seductive. Richly layered and modern in spirit, the assortment takes shape through three vibrant, emotive interpretations: magnetic elixir, bold elixir and solar elixir.

The euphoria elixir collection:
Expressive. Radiant. Confident.

This collection explores vanilla—the fruit of the orchid, euphoria's signature flower—through its full evolution from its fresh, green beginnings (solar elixir) to its vibrant ripeness (magnetic elixir), and finally to its sun-kissed, dried, and toasted warmth (bold elixir). Each scent pairs a distinct vanilla facet with a complementary note to define a clear mood: solar elixir fuses vanilla with mango for a bright, luminously joyful energy; magnetic elixir layers vanilla with musk for a soft, intimately romantic warmth; and bold elixir contrasts vanilla with oakwood for a deeper, more intense impression.

Co-created with master perfumers from some of the world's most esteemed fragrance houses, all three scents are parfum intense with 28% or more ultra-concentration – the highest fragrance concentration for Calvin Klein Fragrances.

magnetic elixir (musky vanilla)
magnetic elixir captures the irresistible pull of effortless confidence and sensuality. Anchored by Dancing Lady Orchid, ambrette absolute and an indulgent musky vanilla blend, this rich, sweet fragrance has a seductive charm and lingers like a warm touch.
Perfumer: Caroline Dumur
Fragrance House: IFF

bold elixir (oakwood vanilla)
bold elixir is sensual, woody and addictive, channeling the intensity and rich depth of toasted vanilla. This warmth is contrasted by the unexpected presence of smoky orchid, rich oakwood and jasmine absolute. The result is a daring scent, exuding unapologetic confidence.
Perfumers: Carlos Benaim, Domitille Michalon, Caroline Dumur
Fragrance House: IFF

solar elixir (mango vanilla)
solar elixir is a radiant expression of joy – pure, luminous and full of life. Inspired by the blooming vanilla flower in its rare green and fruity stage, the fragrance is brightened by the warm glow of Golden Orchid and juicy mango. This elixir radiates with vibrant energy, evoking the sensation of skin warmed by the sun.
Perfumer: Nicolas Bonneville
Fragrance House: dsm-firmenich

The Packaging:
The original euphoria bottle remains a timeless, sculptural icon. For the new elixirs, this classic design has been reinvented through color – vivid hues of magnetic pink, bold purple and solar yellow reflect youthful energy and individuality. The signature cap has also been infused with monochromatic color for a striking visual parallel to the intense juice.

The Campaign:
Following her Calvin Klein underwear debut in September 2025, ROSALÍA now stars in the Calvin Klein Fragrances campaign for euphoria elixirs, shot by Carlijn Jacobs. Across the visuals, ROSALÍA amplifies the spirit of euphoria – feminine, sensual and confident – through her unique ability to evoke emotion through movement and performance. Set in a surreal, sensorial world, ROSALÍA embodies each elixir's distinct attitude across magnetic, bold and solar universes as unlimited possibilities of self-expression and freedom come to life.

Calvin Klein euphoria elixirs will be available as of March 1^st, 2026, for $129 (100ml), $99 (50ml), $79 (30ml) and $36 (10ml) at Macy's, Ulta and Amazon.

About Calvin Klein
Calvin Klein is one of the world's leading global fashion lifestyle brands, founded in New York in 1968. Shaped by a way of living that meets culture, the brand's distinctive, modern aesthetic informs its approach to iconic product design and influential brand storytelling.

Across underwear, jeans, apparel, accessories, home and fragrance, Calvin Klein creates essential pieces that translate its American fashion roots to an international audience. Global retail sales of Calvin Klein products were approximately $9 billion in 2024.

About COTY Inc.
Founded in Paris in 1904, Coty is one of the world's largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in over 120 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to protecting the planet. Learn more at coty.com or on LinkedIn and lnstagram.

TVC: Linked HERE
Editorial Credit: Calvin Klein euphoria elixirs Collection
Music Credits: Artist: ROSALÍA, Song: "Dios Es Un Stalker" / Album: LUX
Social Media: @calvinklein

View original content to download multimedia:https://www.prnewswire.com/news-releases/calvin-klein-fragrances-announces-rosalia-as-the-face-of-new-euphoria-elixirs-302692000.html

SOURCE Calvin Klein Fragrances

FAQ

When will Calvin Klein euphoria elixirs (PVH) be available and where can I buy them?

They become available on March 1, 2026 at Macy's, Ulta and Amazon. According to the company, the launch will roll out across these major retail partners to ensure broad consumer access at launch.

What sizes and prices are Calvin Klein euphoria elixirs (PVH) being sold for on March 1, 2026?

Prices are $129 (100ml), $99 (50ml), $79 (30ml) and $36 (10ml). According to the company, those are the suggested retail prices at launch at Macy's, Ulta and Amazon.

What are the three euphoria elixirs fragrances and their key scent notes in the PVH release?

The collection includes magnetic elixir (musky vanilla), bold elixir (oakwood vanilla) and solar elixir (mango vanilla). According to the company, each pairs a distinct vanilla facet with complementary notes to define mood.

What does "parfum intense with 28% or more ultra‑concentration" mean for euphoria elixirs (PVH)?

It indicates a higher fragrance oil concentration for richer, longer‑lasting scent profiles. According to the company, all three elixirs exceed 28% concentration—the highest fragrance concentration used by Calvin Klein Fragrances.

Why was ROSALÍA chosen as the face of Calvin Klein euphoria elixirs (PVH) for the March 2026 launch?

ROSALÍA embodies modern femininity, movement and visual artistry aligned with the campaign's themes of freedom and expression. According to the company, her global profile and prior Calvin Klein collaboration informed the creative direction.