LFC welcomes PayPal as club's official digital payments partner
Liverpool FC announced a global, multi-year partnership naming PayPal (NASDAQ:PYPL) as the club's official digital payments partner on Nov 19, 2025. PayPal, with 400 million active accounts across 200 markets and support for 25 currencies, will become the club's preferred digital payment method and appear more prominently across LFC ecommerce, All Red platforms, Anfield and St Helens.
The deal integrates PayPal+, a new free loyalty programme with Blue, Gold and Black tiers, where Gold/Black members receive points worth up to 50% more at checkout. The partnership also targets expanded support for LFC Women and grassroots programmes via LFC Foundation.
Liverpool FC ha annunciato una partnership globale pluriennale che nomina PayPal (NASDAQ:PYPL) come partner ufficiale dei pagamenti digitali del club, il 19 novembre 2025. PayPal, con 400 milioni di account attivi in 200 mercati e supporto per 25 valute, diventerà il metodo di pagamento digitale preferito dal club e apparirà più prominente su e-commerce LFC, piattaforme All Red, Anfield e St Helens.
L'accordo integra PayPal+, un nuovo programma di fidelizzazione gratuito con livelli Blue, Gold e Black, dove i membri Gold/Black accumulano punti dal valore di fino al 50% in più al checkout. La partnership mira anche a un'espansione del supporto per LFC Women e per i programmi di base tramite LFC Foundation.
Liverpool FC anunció una asociación global plurianual que designa a PayPal (NASDAQ:PYPL) como el socio oficial de pagos digitales del club en 19 de noviembre de 2025. PayPal, con 400 millones de cuentas activas en 200 mercados y soporte para 25 divisas, se convertirá en el método de pago digital preferido del club y aparecerá de forma más prominente en el comercio electrónico de LFC, plataformas All Red, Anfield y St Helens.
El acuerdo integra PayPal+, un nuevo programa de fidelidad gratuito con niveles Blue, Gold y Black, donde los miembros Gold/Black reciben puntos con un valor de hasta un 50% más al momento de pagar. La asociación también busca ampliar el apoyo a LFC Women y a los programas de base a través de LFC Foundation.
Liverpool FC가 글로벌 다년 간 파트너십을 발표하며 PayPal (NASDAQ:PYPL)을 구단의 공식 디지털 결제 파트너로 지정했습니다. 발표일은 2025년 11월 19일입니다. PayPal은 4억 개의 활성 계정을 보유하고 200개 시장에서 활동하며 25개 통화를 지원해 구단의 선호 디지털 결제 수단이 되고, LFC 이커머스, All Red 플랫폼, 애들필드와 세인트 헬렌스에 더 두드러지게 등장하게 될 것입니다.
계약은 PayPal+를 통합합니다. 이는 Blue, Gold, Black 등급의 무료 로열티 프로그램으로, Gold/Black 멤버는 결제 시점에 포인트 가치가 최대 50% 더 증가합니다. 파트너십은 또한 LFC Women 및 LFC Foundation을 통한 구단의 여성팀과 지역 프로그램에 대한 지원 확대를 목표로 합니다.
Liverpool FC a annoncé un partenariat mondial pluriannuel nommant PayPal (NASDAQ:PYPL) comme partenaire officiel de paiements numériques du club le 19 novembre 2025. PayPal, avec 400 millions de comptes actifs dans 200 marchés et pris en charge par 25 devises, deviendra la méthode de paiement numérique privilégiée par le club et apparaîtra de manière plus marquée sur le e-commerce du LFC, les plateformes All Red, Anfield et St Helens.
L'accord intègre PayPal+, un nouveau programme de fidélité gratuit avec les niveaux Blue, Gold et Black, où les membres Gold/Black reçoivent des points d'une valeur allant jusqu'à 50% de plus au moment du paiement. Le partenariat vise également à étendre le soutien au LFC Women et aux programmes communautaires via la LFC Foundation.
Liverpool FC kündigte eine globale, mehrjährige Partnerschaft an, in der PayPal (NASDAQ:PYPL) als offizieller digitaler Zahlungsdienst des Vereins benannt wird am 19. November 2025. PayPal, mit 400 Millionen aktiven Konten in 200 Märkten und Unterstützung für 25 Währungen, wird zur bevorzugten digitalen Zahlungsmethode des Vereins und wird prominenter in LFC E-Commerce, All Red-Plattformen, Anfield und St Helens erscheinen.
Die Vereinbarung integriert PayPal+, ein neuer kostenloser Treueprogramm mit Blue-, Gold- und Black-Stufen, bei dem Mitglieder Gold/Black bei der Kasse Punkte im Wert von bis zu 50% mehr erhalten. Die Partnerschaft zielt auch auf eine erweiterte Unterstützung für LFC Women und Grassroots-Programme über die LFC Foundation.
نادي ليفربول لكرة القدم أعلن عن شراكة عالمية متعددة السنوات تسمّي PayPal (NASDAQ:PYPL) كدليل رسمي للمدفوعات الرقمية للنادي في 19 نوفمبر 2025. بايبال، مع 400 مليون حساب نشط عبر 200 سوق ودعم لـ 25 عملة، سيصبح طريقة الدفع الرقمية المفضلة للنادي وسيظهر بشكل أكثر بروزا عبر متجر ليفربول الإلكتروني ومنصات All Red وAnfield وSt Helens.
الصفقة تدمج PayPal+, برنامج ولاء مجاني بوسائط Blue وGold وBlack، حيث يحصل أعضاء Gold/Black على نقاط بقيمة حتى 50% إضافية عند الخروج. كما تستهدف الشراكة توسيع الدعم لفريق LFC Women وبرامج القاعدة عبر LFC Foundation.
- 400M active accounts across 200 markets
- PayPal becomes preferred digital payment across LFC ecommerce
- PayPal+ loyalty with Blue/Gold/Black tiers and up to 50% more points
- Branding exposure at Anfield and St Helens
- Partnership includes support for LFC Women and grassroots programmes
- None.
Insights
PayPal and Liverpool FC signed a global, multi-year payments partnership to embed PayPal across digital and matchday experiences.
PayPal will become the club's preferred digital payment method and gain greater visibility across ecommerce, All Red platforms, Anfield and St Helens, while offering fans PayPal+, a new free loyalty programme that awards points and unlocks Gold and Black tiers with points worth up to
The business mechanism is straightforward: higher checkout prominence plus a loyalty incentive aims to shift transaction volume toward PayPal across LFC's global fanbase; the press release cites PayPal's scale—over 400 million active accounts across 200 markets and support for 25 currencies—which supports cross-border use and straightforward technical integration for online and in-person payments.
Dependencies and risks are clear and limited to execution: successful UX placement on checkout/payment screens, stadium deployment, and fan adoption of PayPal+ to generate measurable uplift. Outcomes also depend on the unspecified terms of the "multi-year" agreement and how rewards drive behavior versus existing payment options. The announcement references support for LFC Women and grassroots programmes, which provides reputational and social-alignment benefits but is conditional on planned initiatives under the deal.
Concrete items to watch during the term of the deal include the visible rollout across club ecommerce and All Red platforms, stadium branding at Anfield and St Helens, measurable adoption of PayPal+ among matchday and online purchasers, and any disclosed metrics on incremental transaction share or programme engagement. The date of the agreement is
A global leader in digital payments, PayPal has over 400 million active accounts across 200 markets, supporting transactions in 25 currencies. With decades of expertise in secure, fast, and flexible payment solutions, PayPal is set to enhance the way Liverpool FC fans engage with the club and football experiences, both online and in person.
One of the ways this will happen is via PayPal+, the company's brand-new, first-ever free loyalty programme, where fans can earn reward points when using PayPal to pay for matchday purchases1, adding to the experience and elevating engagement. And loyalty will be rewarded. Starting at the Blue tier, consumers unlock Gold and Black tiers as they earn more points, with each tier recognising loyalty with even bigger rewards. Gold and Black tier members enjoy points worth up to
PayPal, already available as a payment option across LFC's digital platforms, will also become the club's preferred digital payment method. As part of this enhanced integration, PayPal will be featured more prominently on checkout and payment screens across the club's ecommerce and All Red platforms, making it even easier and more seamless for fans to complete their transactions securely and efficiently. PayPal branding will also appear in Anfield and
Through this collaboration, LFC and PayPal will collaborate on initiatives that elevate the profile of LFC Women and expand grassroots football programmes through LFC Foundation, helping to nurture the next generation of talent and grow the game at all levels.
Ben Latty, Chief Commercial Officer at Liverpool FC, said: "PayPal is the original brand known for trust in digital payments, and we're delighted to welcome them to the LFC family. Their expertise in powering payments around the world makes them the ideal partner to help us elevate the experience for supporters worldwide."
"This partnership is an exciting step forward in our commitment to innovation, ensuring fans can engage with the club in a seamless and secure way. PayPal's dedication to supporting women's football and grassroots development also aligns perfectly with our values and future focus, making this collaboration even more meaningful."
Geoff Seeley, Chief Marketing Officer at PayPal, said: "Our global collaboration with LFC reinforces our relationship with sports fans everywhere, building on our world class professional and collegiate sports partnerships around the world.
We're offering customers a seamless and flexible experience that rewards them for doing something they love, whether buying the new kit or grabbing a pint at the match and settling up with friends later—PayPal is the smarter way to pay for LFC and sports fans globally."
About PayPal
For over 25 years, PayPal has been at the forefront of the digital commerce revolution. Creating innovative experiences that make moving money, selling, and shopping simple, personalised, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. For more information, visit: https://www.paypal.com, https://about.pypl.com/, and https://investor.pypl.com/.
Press contacts
Matt Crowhurst, PayPal - mcrowhurst@paypal.com
1 Rewards are earned as points under the PayPal+ rewards programme. To start earning, you must be enrolled in PayPal+. If you are not yet enrolled, you can sign up the PayPal app. PayPal+ Terms and conditions apply.
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SOURCE PayPal
FAQ
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