D-Wave Launches New Go-To-Market Growth Strategy to Rapidly Accelerate Quantum Adoption
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D-Wave Quantum Inc.'s new go-to-market (GTM) growth strategy represents a significant pivot towards commercialization in sectors where quantum computing can provide immediate optimization solutions. By focusing on logistics, manufacturing and government, D-Wave is targeting industries with complex computational challenges that can potentially benefit from the speed and efficiency of quantum annealing technology.
From a market perspective, this move could open up new revenue streams and increase the company's market share in the burgeoning quantum computing industry. By concentrating on specific verticals, D-Wave may be able to create tailored solutions that demonstrate the practical value of their technology, potentially leading to increased sales and a stronger competitive position.
Furthermore, the emphasis on logistics comes at a time when global supply chains are under significant stress and companies are seeking innovative ways to improve efficiency. If D-Wave's technology can effectively address these issues, it could see rapid adoption in this sector, which would be a bellwether for its broader market potential.
The announcement by D-Wave Quantum Inc. of its strategic focus on key verticals is a proactive step that may have positive implications for the company's financial health. By sharpening their GTM strategy, D-Wave is not only looking to increase sales but also to integrate their technology into customer IT infrastructures more rapidly, which could lead to a recurring revenue model through software and services.
The Hyperion Research report commissioned by D-Wave suggests a growing enterprise investment in quantum computing, indicating a favorable market trend that D-Wave is positioning itself to capitalize on. The company's focus on operational use over experimentation could lead to early adoption and potentially first-mover advantages in the quantum computing space.
Investors should monitor D-Wave's ability to convert their GTM strategy into tangible financial results, particularly looking at sales growth in the targeted sectors and the scalability of their solutions within these industries. The long-term success of this strategy will be critical in assessing D-Wave's potential to deliver value to shareholders.
D-Wave's GTM strategy is a testament to the maturation of quantum computing from a theoretical concept to a practical tool for solving real-world problems. The focus on annealing quantum computing suggests that D-Wave is leveraging its existing technological strengths to address optimization problems that are notoriously difficult for classical computers.
Annealing quantum computing, a process that finds the minimum of a mathematical function over a given set of candidate solutions, is particularly well-suited for logistics and supply chain optimization. This method is a cornerstone of D-Wave's approach and could give them a technological edge in delivering solutions that can make a significant impact on efficiency and cost savings.
The collaboration with Tecnalia and the introduction of resources such as e-books and webinars are strategic moves to educate potential customers about the benefits of quantum computing. By doing so, D-Wave is not only marketing its products but also contributing to the overall growth of the quantum computing industry by fostering understanding and acceptance of this nascent technology.
Strategic focus on logistics, manufacturing, and government designed to increase sales and help move customer applications into production
Spanning D-Wave's sales, marketing, product development, and government affairs teams, the cross-functional GTM strategy sharpens D-Wave’s focus to drive revenue and to help customers more rapidly incorporate the company’s technologies into their IT infrastructures. The initiative comes as D-Wave is leading a critical inflection point for the entire quantum industry, moving customers from experimentation to operational use. According to Hyperion Research commissioned by D-Wave, over
“Our new GTM strategy positions us to better serve a market that is ready to reap the tangible benefits of today’s quantum computing solutions,” said Irwan Owen, VP of growth at D-Wave. “We expect this strategic focus will expand our reach and deliver greater value for our customers and shareholders as we help businesses solve today’s real-world optimization challenges.”
In support of the GTM initiative’s vertical strategy, D-Wave recently launched a logistics-focused campaign, introducing new resources and highlighting subject matter expertise on how annealing quantum computing is uniquely suited to solve critical logistics challenges.
Elements of the campaign include:
- A new e-book: “Moving Forward: How Quantum-Powered Logistics Management is Changing the Game”
- A LinkedIn Live session on March 7, 2024, with Murray Thom, vice president of quantum technology evangelism at D-Wave, focused on optimization solutions for logistics
- A logistics-focused webinar on March 26, 2024, featuring Tecnalia, a technological development center, showcasing how they use quantum hybrid technologies to reduce storage costs and improve vehicle space allocation in their truck-loading application
About D-Wave Quantum Inc.
D-Wave is a leader in the development and delivery of quantum computing systems, software, and services, and is the world’s first commercial supplier of quantum computers—and the only company building both annealing quantum computers and gate-model quantum computers. Our mission is to unlock the power of quantum computing today to benefit business and society. We do this by delivering customer value with practical quantum applications for problems as diverse as logistics, artificial intelligence, materials sciences, drug discovery, scheduling, cybersecurity, fault detection, and financial modelling. D-Wave’s technology has been used by some of the world’s most advanced organizations including Mastercard, Deloitte, Davidson Technologies, ArcelorMittal, Siemens Healthineers, Unisys, NEC Corporation, Pattison Food Group Ltd., DENSO, Lockheed Martin, Forschungszentrum Jülich, University of
Forward-Looking Statements
Certain statements in this press release are forward-looking, as defined in the Private Securities Litigation Reform Act of 1995. These statements involve risks, uncertainties, and other factors that may cause actual results to differ materially from the information expressed or implied by these forward-looking statements and may not be indicative of future results. Forward-looking statements in this press release include, but are not limited to, statements regarding expected growth in investment in quantum computing and the potential impact of D-Wave’s new GTM strategy. These forward-looking statements are subject to a number of risks and uncertainties, including, among others, various factors beyond management’s control, including general economic conditions and other risks; our ability to expand our customer base and the customer adoption of our solutions; risks within D-Wave’s industry, including anticipated trends, growth rates, and challenges for companies engaged in the business of quantum computing and the markets in which they operate; the outcome of any legal proceedings that may be instituted against us; risks related to the performance of our business and the timing of expected business or financial milestones; unanticipated technological or project development challenges, including with respect to the cost and/or timing thereof; the performance of our products; the effects of competition on our business; the risk that we will need to raise additional capital to execute our business plan, which may not be available on acceptable terms or at all; the risk that we may never achieve or sustain profitability; the risk that we are unable to secure or protect our intellectual property; volatility in the price of our securities; the risk that our securities will not maintain the listing on the NYSE; the risk that our restatement of certain previously issued audited and unaudited financial statements or material weaknesses in internal controls could negatively affect investor confidence and raise reputational issues; and the numerous other factors set forth in D-Wave’s Annual Report on Form 10-K for its fiscal year ended December 31, 2022 and other filings with the Securities and Exchange Commission. Undue reliance should not be placed on the forward-looking statements in this press release in making an investment decision, which are based on information available to us on the date hereof. We undertake no duty to update this information unless required by law.
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Alex Daigle
media@dwavesys.com
Source: D-Wave Quantum Inc.
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