Qurate Retail Group Appoints Mara Sirhal Chief Merchandising Officer of QVC US

Rhea-AI Summary

Qurate Retail Group, part of Qurate Retail, Inc. (Nasdaq: QRTEA, QRTEB, QRTEP), has appointed Mara Sirhal as Chief Merchandising Officer for QVC US, its largest business unit. Sirhal brings over 20 years of experience in merchandising, product and brand development, and sourcing. She will report to Mike Fitzharris, President of QVC US, and lead QVC's merchandising strategy across all product categories.

Sirhal will focus on aligning the assortment with QVC's Age of Possibility campaign, targeting women consumers ages 50+. She will oversee the Buying, Planning & Programming organization and the Design Development & Global Sourcing team. Sirhal's appointment is expected to strengthen QVC's position in the marketplace and drive product discovery for its target audience.

Positive

• Appointment of experienced Chief Merchandising Officer with 20+ years in the retail industry
• Focus on aligning merchandising strategy with QVC's Age of Possibility campaign targeting women 50+
• Potential for strengthened leadership and fresh perspectives in product discovery and experience

Negative

• None.

Retail entertainment leader brings on department and specialty store veteran to drive product discovery and experience for target audience of women ages 50 + 

WEST CHESTER, Pa., July 29, 2024 /PRNewswire/ -- Qurate Retail Group^SM, part of Qurate Retail, Inc. (Nasdaq: QRTEA, QRTEB, QRTEP), today announced the appointment of Mara Sirhal as its Chief Merchandising Officer for QVC US – the company's largest business unit. Sirhal brings more than 20 years of experience in merchandising, product and brand development, and sourcing for both department and specialty retail models. She will report to Mike Fitzharris, President of QVC US. The role was previously held by Stacy Bowe, who was appointed President of Qurate Retail's HSN business unit in February of this year.

As Chief Merchandising Officer, Sirhal will develop and lead QVC's merchandising strategy across all product categories – home, fashion, beauty, electronics and jewelry. She will energize the assortment in alignment with QVC's Age of Possibility campaign, designed to target and engage its core demographic, women consumers ages 50+. Sirhal will also oversee QVC's Buying, Planning & Programming organization and will lead QVC's Design Development & Global Sourcing (DDGS) team. DDGS is an in-house capability to bring new brands, products and concepts to life in apparel, accessories, outerwear and home décor.

"Mara brings a unique blend of merchandising, brand and omnichannel leadership that will be critical as we continue to strengthen the QVC business through our Age of Possibility campaign," said Mike Fitzharris, President, QVC US. "As we execute on our strategic priorities and further differentiate QVC in the marketplace with our core demographic, we look forward to Mara's customer-centricity, brand-building acumen and transformational leadership."

Sirhal comes to Qurate Retail Group with extensive merchandising and brand experience. She most recently held the position of Chief Merchant and Brand Officer for Saks Off 5^th where she led the merchandising, planning, brand marketing and creative functions. Prior to joining Saks Off 5^th, Sirhal held leadership roles with Bed, Bath & Beyond and Macy's, Inc., where she oversaw merchandising for a variety of categories, as well as business development and supplier diversity initiatives.

Sirhal's appointment is effective immediately.

About Qurate Retail Group

Qurate Retail Group^SM comprises six leading retail brands – QVC^®, HSN^®, Ballard Designs^®, Frontgate^®, Garnet Hill^® and Grandin Road^® – all dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms. The retailer reaches more than 200 million homes worldwide via 15 television channels, which are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV. The retailer also reaches millions of customers via its QVC+ and HSN+ streaming experience, websites, mobile apps, social pages, print catalogs, and in-store destinations. Qurate Retail Group combines shopping and entertainment to curate products, experiences, conversations and communities for millions of highly discerning shoppers. Headquartered in West Chester, Pa., Qurate Retail Group has team members in the U.S., the U.K., Germany, Japan, Italy, Poland and China. For more information, visit qurateretailgroup.com or follow Qurate Retail Group on YouTube or LinkedIn. 

Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a Fortune 500 company that includes the Qurate Retail Group portfolio of brands as well as other minority interests. 

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SOURCE Qurate Retail Group

FAQ

Who is the new Chief Merchandising Officer for QVC US (QRTEA)?

Mara Sirhal has been appointed as the new Chief Merchandising Officer for QVC US, a part of Qurate Retail Group (Nasdaq: QRTEA).

What is Mara Sirhal's background before joining QVC US (QRTEA)?

Mara Sirhal has over 20 years of experience in merchandising, product and brand development, and sourcing. She previously held positions at Saks Off 5th, Bed, Bath & Beyond, and Macy's, Inc.

What will be Mara Sirhal's main responsibilities at QVC US (QRTEA)?

Sirhal will develop and lead QVC's merchandising strategy across all product categories, align the assortment with the Age of Possibility campaign, and oversee the Buying, Planning & Programming organization and the Design Development & Global Sourcing team.

What is QVC's Age of Possibility campaign mentioned in relation to QRTEA?

The Age of Possibility campaign is QVC's initiative designed to target and engage its core demographic of women consumers ages 50 and above.