Extole Announces Integration with Q2's Digital Banking Platform

Rhea-AI Summary

Extole, a Customer-Led Growth platform, announced an integration with Q2's Digital Banking Platform through the Q2 Partner Accelerator Program. The integration enables financial institutions to implement Extole's refer-a-friend and engagement programs via Q2's platform to acquire new members, increase deposits, and enhance member engagement through online banking. Through the Q2 Innovation Studio, financial institutions can purchase and rapidly deploy Extole's pre-integrated technology using Q2's Software Development Kit (SDK).

Positive

• Integration with Q2's Digital Banking Platform expands market reach
• Pre-integrated solution enables rapid deployment for financial institutions
• Potential for reduced customer acquisition costs for financial institutions

Negative

• None.

Insights

Financial Technology Analyst

The integration between Extole and Q2's Digital Banking Platform represents a strategic but modest enhancement to Q2's product ecosystem. While this partnership expands Q2's capabilities in referral marketing, the immediate revenue impact is likely to be minimal. The integration primarily serves to improve Q2's competitive positioning in the digital banking space by offering additional value to financial institution clients.

The partnership follows Q2's established pattern of expanding through the Partner Accelerator Program, which helps maintain their market position without significant capital investment. For financial institutions using Q2's platform, this integration could potentially lower customer acquisition costs and increase deposits, but the actual impact will depend heavily on adoption rates and implementation success.

Financial Institutions can now offer Extole's dynamic refer-a-friend and engagement programs through Q2's Digital Banking Platform

SAN FRANCISCO, Nov. 4, 2024 /PRNewswire/ -- Extole, a Customer-Led Growth platform specializing in referral marketing, today announced an integration with Q2's Digital Banking Platform, via the Q2 Partner Accelerator Program. Q2 Holdings, Inc. (NYSE: QTWO) is a leading provider of digital transformation solutions for financial services. As part of the Q2 Partner Accelerator Program, financial institutions will be able to purchase the Extole platform and then offer their refer-a-friend and engagement programs via the Q2 Digital Banking Platform to acquire new members, increase deposits, and improve member engagement through the online banking channel.

The Q2 Partner Accelerator Program, through the Q2 Innovation Studio, allows in-demand financial services companies who are leveraging the Q2 Software Development Kit (SDK) to pre-integrate their technology to the Q2 Digital Banking Platform. This enables financial institutions to work with these partners, purchase their solutions and rapidly deploy their standardized integrations to their customers.

"We are thrilled to integrate with the Q2 Digital Banking platform and to help financial institutions quickly drive member growth through personalized, automated referral and engagement programs," said Matt Roche, CEO at Extole. "By integrating Extole's advanced referral marketing capabilities with Q2's robust digital banking platform, we're enabling banks and credit unions to significantly reduce acquisition costs, drive new deposit growth, and engage their members more effectively. This integration reflects our commitment to providing innovative, scalable solutions that meet the evolving needs of the financial industry."

To learn more about Extole and the Q2 Innovation Studio Partner Accelerator Program, please click here.

About Extole

Extole is the Customer-led Growth platform. With Extole, marketers fight skyrocketing paid media costs by turning their customers into a primary source for acquisition, awareness, and activation. With Extole's SaaS platform and expert services, marketers rapidly launch programs such as refer-a-friend, ambassador, and welcome programs, personalized to important behavioral segments. Customer-Led Growth drives revenue, lowers customer acquisition cost, and generates an important source of first-party data. Learn more at Extole.com.

About Q2 Holdings, Inc.

Q2 is a leading provider of digital transformation solutions for financial services, serving banks, credit unions, alternative finance companies, and fintechs in the U.S. and internationally. Q2 enables its financial institution and fintech customers to provide comprehensive, data-driven digital engagement solutions for consumers, small businesses and corporate clients. Headquartered in Austin, Texas, Q2 has offices worldwide and is publicly traded on the NYSE under the stock symbol QTWO. To learn more, please visit Q2.com. Follow us on LinkedIn and X to stay up to date.

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SOURCE Extole

FAQ

What is the new integration announced between Extole and Q2 (QTWO) in November 2024?

Extole announced integration with Q2's Digital Banking Platform through the Q2 Partner Accelerator Program, allowing financial institutions to implement refer-a-friend and engagement programs via Q2's platform.

How will financial institutions benefit from the Extole and Q2 (QTWO) integration?

Financial institutions can acquire new members, increase deposits, and improve member engagement through online banking, while reducing acquisition costs through Extole's referral marketing capabilities.

What is the role of Q2's Innovation Studio in the Extole integration?

Q2's Innovation Studio allows Extole to pre-integrate their technology using Q2's Software Development Kit (SDK), enabling financial institutions to rapidly deploy standardized integrations.